tf —t-r 'SnuL VfciVn'F?
30—Lancaster Farming. Saturday, June 26, 1976
Hog producers
f Continued from Page I]
pork. Now, by expanding
proven and successful
programs, the NPPC’s in
vestment in promotion and
research will make a
positive impact on the entire
pork industry.
On the national level,
producers indicate in the
yearly NPPC poll how they
want their funds to be in
vested by NPPC’s board of
directors.
Henkel, with a ten-year
history as a member of the
NPPC national executive
board, explains further:
“We (pork producers) are
putting money in, and we’ve
got a say on how it’s spent.
Each year our producers are
polled. Producers indicated
this year that 80 percent of
our funds should go for
promotion, 10 percent for
research and 10 percent
administrative.” ‘‘He
pointed out that the NPPC
trims expenses and its staff
so much th?t the national
organization-has a staff of
only 10, including
secretaries.
The national policy
committee, with which
Henkel was involved for two
years as chairman, v has
decided to use the 10 cent
check-off on marketed hogs
in the following way:
Two cents are to go to the
National Livestock and Meat
Board for their promotional
and research work. The
remaining eight cents will be
John Henkel
appropriated to programs
according to a sliding scale
which is based on state hog
production. Under this plan,
for example, lowa - the
nation’s largest hog
producing state - will receive
two cents (out of the eight)
for its state-wide programs,
while the remainder (six
cents) goes to the national
level. Pennsylvania, on the
other hand, being a com
paratively small hog
producing state, will receive
the bulk of its contributions
for its own programs while
only about a quarter of the
eight cents move on to
national channels.
The five cent deduction per
feeder pig is to go
specifically for production
research work - with three
cents to stay at the state
level, and two cents for
national programs.
Under the old five cent
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y ri itj> -von
check-off program, the
NPPC generated funds of
about 1.6 million dollars.
“That’s, not very much to
carry on any kind of national
program,” commented
Henkel. “It’s a drop in the
bucket compared to
programs cqnducted by
other organizations such as
the beef and citrus people:”
“There are a' lot of
misconceptions about pork,”
the hog producer continued.
Cooking temperatures have
been changed
because of the better quality
meat which is being
produced and the flavor and
juiciness of the product-have
thus been improved, Henkel
explained. He keeps 125
purebred Yorkshire sows on „
his 30-acre farm between
Strasburg and Quarryville
and sells a number of his
animals for breeding pur
poses.
Lititz, PA 17543 Phone 717-626-1151
Answering Service 717-733-1224
After 5 P.M. Call Titus Burkholder 717-859-1620
' Going into detail about the presently
check-off program" on'" the^ ma J° r ' popiUatioi
local and state level, Henkel the - U.S.,
noted that everyone involved Philadelphia, Bi
is working for the good of the Baltimore. Alonf
group on his own time. There metropolitan ai
are no salaried personnel, “image cities”
“This is what has opened proximately half
people’s eyes,” the veteran' population. New?
swineman -said proudly, radio, commerci
addinglhat the NPPC and its spots provide th.
state organizations have the .promotional
been recognized as the 2. The Octobei
leaders and spokespeople in 3. “Pork
their, field. It’s all done by programs are .
pork producers themselves, campaigns keyed
with no one else involved," times of the yeai
except marketing points. In and June).
Pennsylvania about 18,000 , Bi addition to
hogs went through the check- mentioned avi
off program last year. promoting pork,
The check-off program sometimes co-sj
pays off primarily through product with
research and advertising, companies. “Jt
Among the major such gives us greater nuW
programs are: with th® money we hjjj,
1. The “Image City” (Continued on. P age 31]
programs which' are 1
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7 "