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501 E. WOODS DRIVE, LITITZ, PA 17543 PHONE (717) 626-1151
Edwin L Funck
125 N. Lancaster St.
Annville, PA 17003
Phone 867-1083
f
i
MOUNT JOY What’s
wrong with farmer
cooperatives? Not a whole
lot, as far as Owen K.
Hallberg is concerned. In
fact, he emphatically states
cooperatives have a “proud
and illustrious history.”
Farmers have been able to
lift themselves up by their
bootstraps because of
cooperatives, he said.
But it’s not ail roses. There
are a few thorns, the
president of the American
Institute of Cooperation
pointed out. A man who has
worked for a number of
prestigious companies and
cooperatives, and is known
nationally for his
authoritative views,
Hallberg was guest speaker
at the 12th annual meeting of
Atlantic Breeders
Cooperative. The event was
held here on Wednesday.
MODEL OKO
INQUIRIES INVITED FROM
OUTLYING AREAS.
COMPLETE PROGRAM
SALES - INSTALLATION - SERVICE
Cooperatives need
strengthening
By DIETER KRIEG
*
*
*
*
*
\ t
*****
Cooperatives need to
improve their public image,
stop bickering among
themselves, educate both
insiders and outsiders, and
in general pull together to
meet the threatening
challenges from society. “If
we slow down our thrust in
cooperatives, then the ’sink
factor’ comes in,” the
executive warned.
Hallberg sees farmer
cooperatives as a legitimate
business system which has
definite advantages over
other forms of enterprises.
He advises that farmers
become aware of these
“unique .characteristics”
and capitalize on them. A
primary advantage
cooperatives have is that
they deal with and involve
people.
In presenting his views, he
said farmers should
recognize that: 1.
cooperatives serve an
economic need; 2. an in
terested and concerned
membership is vital; 3.
capable management is
needed; 4. they should be
attuned to the times and
prepared for. changes; 5.
quality, price and service
aren’t to be overlooked; 6.
financial information should
flow two ways; and 7. inter
cooperation among farmers
and their cooperatives
should be evident on a local,
state and national level.
Some misunderstandings
have caused the entire
cooperative concept to take a
beating lately, Hallberg
exclaimed. He noted that
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Lancaster Farming, Saturday. March 27,1976 —
attacks on them and the
Capper-Volstead Act, which
gave life to cooperative
farmer organizations, are
coming from top officials in
the Justice Department,
congressmen, the White
House staff, and special
interest groups.
Here’s where the sink or
swim factor Hallberg
referred to earlier comes in.
He is convinced cooperatives
are for the good of
agriculture and is en
couraging all those con
nected with them to do their
part in improving
cooperatives’ image and
performance.
Steps he outlined for im
provement include: 1.
communication with insiders
- members, directors, em
ployees, and managers; 2.
communication with out
siders - including
housewives, clergy,
congressmen, community
leaders, extension per-
son n e 1
agribusinessmen; 3. public
relations work with the
media and expanding
educational work. On the
latter, Hallberg commented:
“Cooperatives have .been
taken for granted; they’re
not completely or even
partially understood.
Education is a never-ending
concern.”
One of the points Hallberg
repeatedly stressed was
cooperation between various
cooperatives. He asks:
“Why is there so much
bickering between them
when they should work
together?” and is hopeful
that this is one area where
the cooperative movement
will see improvement.
“Cooperatives are not
getting too j)ig,” Hallberg
asserted. He challenges
opponents of that statement
to question the bigness of
large corporations and adds
that farmer cooperatives are
only a drop in the bucket in
comparison. “Fur
thermore,” he added,
“competition is going to get
worse and those' companies
won’t stop growing."
The final answers will
have to come from farmers
themselves, he said. “To
turn your back on politics
you must be prepared to live
with the laws of your ad
versaries,” he said in his
closing remarks. “The
reason that history repeats
itself is that no one listened
the first time mound.”
CONSUMER GUIDELINES
and
Shoplifting, employee
thievery and other crimes
that plague businesses cost
consumers 20 billion dollars
a year Of all crimes against
businesses, 25 per cent are
committed by shoppers, the
rest by employees
19
of