DAIRYMEN....
SHADOWS
HOW YOUR NICKEL
HELPS
Dairymen in this area have been fortunate in
recent years - but this has come as a result of
personal sacrifice from these very same men
The price these farmers receive for their milk is
based primarily on consumer demand for bottled
milk Nationally, per capita consumption of whole
milk has declined over the past 20 years, posing a
serious problem for the dairy industry
But here in the Middle Atlantic Milk Marketing
Area, per capita consumption has been bucking this
national trend ever since 1972 - and that’s when
these 8,000 dairymen started the first such program
in the nation aimed at increasing milk sales.
Figures show the $6 million these dairymen
spent over the past three years were dollars well
spent. The results were increased fluid milk sales
and more money for the farmer
The personal sacrifice of these farmers is a
very dear one to them They are reaching into their
own pockets to help improve the market for their
milk. This voluntary program consists of a 5-cent a
hundredweight deduction from their milk checks
foe all the milk they market.
Until just recently these dairymen have boasted
the cooperation of nearly 93 percent of all those who
market their milk through the federal milk
marketing order. This compares to a national
average of about 85 percent participation for
similar programs in 22 such orders.
Just recently the Middle Atlantic Milk
Marketing Order was expanded to now include 11
additional southeastern Pennsylvania counties A
IT'S GOOD COMMON SENSE
STEP OUT . . . PROMOTE MILK
DON’T
STAND
IN
few milk dealers who now come under this federal
jurisdiction m these counties have voiced strong
opposition to this expansion simply because it will
result in them having to pay their dairy-farmer
producers a greater share of the price consumers
pay for milk
Unfortunately, at the apparent urging of these
disgruntled dealers, about 200 non-cooperative
members have withdrawn their support for this
program during the past few weeks. These
dairymen apparently don’t realize that their with
drawal from this program is only hurting them
selves, their dealers and other dairymen like
themselves
The additional revenue generated from these
contributions in the expanded area was earmarked
to go back into these same communities in the form
of advertising dollars and consumer education.
The federal advertising and promotion agency
had expected to funnel $BO,OOO into newspaper, radio
and television advertising in these counties along
with another $46,000 to be used by Dairy Council Inc
for nutrition education, particularly in the school
systems.
These withdrawals of support seriously
jeopardize these programs.
As a result, those contributing dairy farmers
are carrying the burden of these non-contributing
dairymen which some refer to as “free-riders.”
They call them “free-riders” because these people
share in the benefits of such programs without
sharing in the costs.
incaster Farming, Saturday, August 2,
HOW ITS
WORKING NO
American Dairy Associat
Scheduled Area
TV Advertising
July 28 thru Sept. 7
WGfIL
Mike Douglas, High Rollers, Wheel of
Fortune, Merv Griffin, Early News,
Tonight, Little House on the Prairie,
Celebrity Sweepstakes, Sanford &
Son.
WHP
Early News, To Tell the Truth, Cher,
Kojak, Carol Burnett, Hawaii Five-O,
M-A-S-H
WLYH & WSBA
Maude, Rhoda, Good Times, M-A-S-H,
Cannon, All in the Family, Mary Tyler
Moore, Bob Newhart, Kojak, 60
Minutes
WTFfI
Dinah, Mod Squad, Wide World of
Entertainment, Early & Late News,
SWAT, Caribe Force, Marcus Welby,
That’s My Mama.
Additional Advertising pending receip
from owner 4 expansion
#p
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