Canadians Going After
The World Grain Market
Wben U. S. agri
businessmen «ell farm
products abroad, it’s a good
bet they meet up with some
Canadians going after the
same customers.
For the past several years,
our neighbors to the North
have been revving up their
market development
program, for wheat in
particular.
Each year the Canadian
Federal Government alone
allocates up to $lO million for
a new cost-sharing Market
Development Fund for
Agricultural Products. This
is a relatively large sum
considering that Canada’s
farm exports in 1973 came to
just $3 billion. However, total
expenditures by the fund can
total less than $lO million in
any given year.
Though not the only
commodity Canada is
pushing, wheat outshines the
others. Through most of the
1960’s Canadian wheat was
generally regarded as the
best on the world market,
and it was virtually the
Dominion’s only important
farm export. The world
market for the Canadian
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INTERNATIONA);
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• NEW 600 square inch screen area increases
grinding capacity up to 18,000 pounds of com an
hour, increases delivery to the mixing tank
• NEW double auger flighting provides thorough,
vibration-free mixing with all feeds
• NEW adjustable hay retarders (Standard) as
sure thorough grinding, better mixing with grains
and concentrates, positive flow of materials
through the mixer.
R. S. HOUIN6ER ft SON
MOUNTVILLE, PA
ERB ft HENRY EQUIP. INC.
22-26 Heniy Ave., New Beriinville, Pa,
1 Mile North of Boyertown
Phone:2ls - 367-2169
MARK EQUIPMENT INC.
101 Rosehiil Ave., West Grove, Pa.
[2ls] 169-2474
product was stable and there
seemed to be little need for
promotion abroad.
But in the late 1960’s a
number of factors combined
to send Canada Jumping into
heated competition with U.S.
exporters.
Surpluses weighed on the
world wheat market and new
technological developments
in breadmaking minimized
the quality advantage of
Canadian wheat. Canada’s
wheat exports and share of
the world wheat market
dropped dramatically.
To make matters worse,
the European Community
(EC) was tightening its
restrictions on imports, and
the Untied Kingdom was
expected to Join the club.
Canada’s access to
European markets was
narrowing at a time when
the U.S. was stepping up its
sales promotion in Europe to
try to minimize its losses
from the EC trade restric
tions.
The Canadian Government
decided to launch projects to
expand existing wheat
markets, penetrate new
ones, and diversify its crop
285-4538
productlon-away from
wheat and toward barley and
rapeaeed.
In 1972 Canada launched a
cost-sharing program for the
development of grain and
oilseed production, which
receives up to $7 million per
year in government funds. In
1973 Canada launched an
additional cost-sharing
program covering Just about
every other farm product,
with allocations by the
Canadian Government of up
to $3 million per year.
Canada now boasts par
ticular success in expanding
its market for grains,
oilseeds, and pork in East
Asia. It has expanded its
largest wheat outlets to
include Japan, the People’s
Republic of China, and the
Soviet Union, and has also
become a major world ex
porter of barley, rapeseed,
linseed, and tobacco.
When world supplies are
more abundant, effective
promotion in world wheat
markets can give the U.S. a
hard time because Canada
continues to produce some of
the best wheat in the world.
But selling barley and
rapeseed as basic
ingredients of animal feed is
much more difficult. The
ingredients offered by U.S.
farmers-com and soybeans
-enjoy far greater ac
ceptance in markets around
the world.
Besides promoting its
products abroad, Canada is
attempting to develop new or
improved products and
processes. Resesrch has
centered on developing a
kind of dual purpose wheat
that would be nutritional
enough and cheap enough to
substitute for com in animal
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NEW PROVIDENCE
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HERITAGE INTERNATIONAL, INC.
1054 S. State St.
Ephrata, PA
717-733-2253
Relief Sale Kickoff
Dinner is Scheduled
Preparations have begun
for the 1975 Tri-County Relief
Sale to be held on April 26 at
the Twin Slope Market,
Morgantown. Proceeds from
this sale, held annually, go to
the Mennonite Central
Committee for world-wide
relief.
The first event in the
preparation is the kick-off
dinner scheduled for
February 22 at the Twin Val
ley High School. This din
ner, open to the public, is a
fund-raising event to help
underwrite expenses for the
sale. Tickets cost $3.75 for
the cafeteria-style dinner,
and arrangements are being
made to serve 950 persons at
three separate seatings: at
4:30, 5:15, and 6 p.m.
The Musical Messengers,
a band directed by Joseph
Clemmer of Harleysville,
will supply the en-
tertainment, starting at 6:30
feed, and that would be also
suitable for bread and noodle
making.
Researchers are also
trying to make rapeseed
meal fit for direct human
consumption. If they find a
way to economically
detoxify rapeseed meal, it
would not only increase its
use in feed compounds, but
would make it acceptable for
use in meat extenders,
synthetic dairy products,
and other foods.
The Canadians are looking
at all aspects of the business.
They’re financing better
processing, transportation,
and distribution facilities at
home, and financing similar
investments in potential
markets overseas.
Since the beefing up of
Canada’s agricultural
development programs, food
surpluses have about
disappeared, and the world
market has tightened up.
This is anything but a
straight cause-effect
relationship, however, since
world weather and market
conditions have been chaotic
in the past few years. Thus,
it’s difficult to assess the
impact of the promotional
programs.
If and when world demand
for farm products slackens,
however, and the need to
seek out and develop new
markets becomes more
pressing, Canada’s com
petitive position is expected
to benefit greatly as a result
of its new programs.
367-1319
786-7351
786-8231
Lancaster Farming, Saturday. Jan. 25,1975
p.m. Floyd Hackman, also of
Harleyaville, will be the
speaker of the evening.
Members of the Tri-County
Relief Sale board and their
wives met recently and
made initial plans for the
kick-off dinner and com
pleted several decisions
pertaining to the sale.
Officers and committee
chairmen of the 12-member
board are John Hostetter,
chairman of the board;
Marvin Stoltzfus, secretary;
Paul Hoover, treasurer;
Mrs. Ben 0. Stoltzfus,
publicity: and Harold
Zimmerman, food chair
man. Other board members
are Roy Click, Phares
Martin, Mervin Zim
Boost
income over feed
cost with a Purina
milking ration that’s
right for yonr herd
K Every good dairyman looks for
T „ ways to increase his income over
feed cost. One sure way is to increase the
return over feed cost... by getting maxi
mum production from each cow.
Feeding for 100% production may in
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see us at the sign of the familiar red and
white Checkerboard.
lames High (Sons John B. Kurtz
PHONE: 354-0301 PHONE; 354-9251
GORDONVILLE R.D.3, EPHRATA
David L. Stoddard
Wenger’s Feed Mill Inc.
McCracken’s Feed Mill, hie.
2 NEW CHARLOTTE ST., MANHEIM
PHONE; 717-665-2186
Ira B. Landis lobn I. Hess, 11, he.
PHONE: 665-3248 PHONE: 442-4632
BOX 276, MANHEIM RD3 PARADISE
West Willow Fanners Assn., Inc.
PHONE: 464-3431
WEST WILLOW
merman, Warren Bollinger,
Leroy Phauat, Titus Scn
senlg, and Ralph Hertzler.
Other helpers are Ben 0.
Stoltzfus, assisting with
publicity; and Daivd
Pierantoni, in charge of
ticket sales for the dinner.
Tickets for the kick-off
dinner may be purchased
from: David Pierantoni,
Honey Brook, RD3
(Telephone 273-3060);
Bollinger's Market, Ephrata
ED (733-4151); Paul Hoover,
Kinzers Ave., New Holland
(354-9106); Clemmer's Music
Store, 764 Harleysville Pike,
Harleysville 19438 (723-
4813); Provident Book Store,
Souderton 18064 (723-4397);
and MCC Material Aid
Center, Trout Run Rd.,
Ephrata (733-2847).
PHONE: 717-529-6212
R.D.I, OXFORD, PA
PHONE: 367-1195
RHEEMS
49