Farmers Rate Farm
Publications High As
Source
fo
In
rmation
Farmers rely heavily on
farm publications, equip
ment shows, and advertising
to leam about new farm
machinery. But their own
and their neighbor’s ex
periences are more in
fluential when they get ready
to buy.
These major findings on
Manager Amos Myers says:
“Rate the performance of FNB’s new Penn Hill office.
It may win you this 19-inch, color television set!”
“When Farmers National opened its Penn Hill
office last October, we brought to Southern Lancaster
County more than the finest facility of its kind.
“We brought ‘banking the way you'd do it’: Our
commitment to provide the services and conveniences
that customers truly appreciate.
“Are we succeeding? Rather than rate ourselves,
we’d like you to help us. And, for doing it, we’ll give
you a chance to win a beautiful, 19-inch Zenith color
television! There's no cost to enter, and no obligation!
“Just make checkmarks appropriately below. Cut
out and mail or take the form* to our Penn Hill office
(address at bottom of ad). Then wait for notice of the
winner to be published, after the prize drawing
on Oct. 4. f
“You’ve nothing to do but candidly tell j
us how we’re doing. So please do!” t
Farmers National Bank of Quarryville '
Ranking lhp \\a\ \ou d do it j
When returning coupon, remember to include your name, address, and phone number.
farmers’ sources of In
formation come from a
Massey-Ferguson survey
conducted by Doane
Agricultural Service.
In Obtaining information
about new equipment, 83
percent of all farmers said
they rely on farm
publications. Farm equip-
ment shows (68 percent) and
farm machinery advertising
(62 percent) rank second and
third as information sources.
Other sources of in
formation: dealer personal
contact, 55 percent; direct
mail, 54 percent; dealer open
house, 51 percent;
manufacturers’
publications, 48 percent;
product literature, 39 per
cent; dealer meetings, 32
percent; TV, 13 percent;
radio, 13 percent.
When asked about in
formation sources used in
making purchase decisions,
94 percent of all farmers in
the study indicated past
experience with a brand as
the most important in
formation source.
Second were neighbors’
experiences; 75 percent of
all farmers indicated they
depended on the experiences
of their neighbors in deciding
what to buy. Other in
formation sources used by
farmers in buying decisions:
farm equipment dealers, 59
Lancaster Farming. Saturday. Jut
percent; demonstrations on Nciass I ($lO,OOO-19,999)
farms, 39 percent; machine farmers. The lower income
articles in farm publications, group relies less on dealers,
39 percent; farm equipment demonstrations, shows, and
shows, 38 percent; Nebraska the Nebraska tests than do
Tractor Tests, 20 percent; either of the higher income
Extension personnel, 8 groups,
percent; and consultants, 6 Doane polled 5,200
percent.
Larger farm operators
($40,000 and over annual
gross income) depend more
on farm equipment dealers,
farm demonstrations,
equipment shows, and the
Nebraska Tractor Tests than
smaller operators in
deciding what to buy. On the
other hand, neighbor far
mers are more important to
Class II ($20,000-39,999) and
■* >4
27.1974
members of its Countrywide
Farm Panel, and 3,617
usable replies were
received. They represented
commercial farmers in all
sections of the United States
grossing $lO,OOO or more
annual income.
Consumers’ Corner
CRIB SAFETY
Use the new baby crib safety
regulations set up by the Con
sumer Product Safety Commis
sion to rejuvenate an old crib.
These can give you a guide for
changes in safety.
First, check the overall con
dition of the crib. Missing slats
and broken parts should be re
placed and loose bolts tightened.
And, if you decide to reiinish
the crib, use only non-toxic paint
or other finish. A baby can suf
focate by wedging its head be
tween the mattress and crib. So
be sure the mattress fits the cnb
frame snugly. If you can fit more
than two fingers between the
mattress and crib, then the mat
tress is too small.
Some infants have been seri
ously injured and even strangled
by getting caught between the
slats Here’s where a bumper pad
helps But be sure the bumper
runs around the whole crib, and
that it has at least six straps that
tie or snap it securely into place.
As your child grows, check
the mattress height. As soon as
he can pull up into a standing
position, put the mattress in its
lowest position to keep him from
toplmg over the rail In fact,
when the height of the side rail
is less than three-fourths the
height of the child, it’s time to
stop using the cnb.
Crib safety is important in
“used” cnbs as well as new
ones So make the new safety
regulations a check-up guide for
the baby cnb you already have.
sustain top
production
with the
BABCOCK
B-300
Keeping production up
.. .costs down... is the
profit key in poultry
operations. And more
and more records on
commercial flocks of
Babcock B-300’s . . .
“The Businessman’s
Bird” . . . show
sustained production of
top quality eggs ...
often with an additional
20 to 30 eggs per bird
housed over other
strains. Come in ...
look at the records and
the B-300 ... “The
Businessman’s Bird”.
BABCOCK
FARMS
Telephone [7l7] 626 8257
Telephone [7l7] 626-8561
7