IS-'-Lancaster Farming, Saturday
Soy Protein Manufacturers Benefit From Price Controls
“Our group was the only
group that benefitted from
the meat boycott. It didn’t
help the consumer or the
meat industry.’’
The speaker was Richard
E. Burket, President.
Special Products Division,
Archer Daniels Midland Co.
And he was referring to the
manufacturers of soy protein
oroducts-including A.D.M.’s
own textured vegetable
protein (TVP)--as the
beneficiaries of the boycott
price control debacle of 1973.
Addressing cattle industry
beef promotion managers
from 24 states at the sth
National Beef Promotion
Workshop, April 26, Burket
said the situation put con
sumers in the mood to try
alternate products. He said
the new products hit the
market as a ground beef
extender selling at 20-25
percent less than ground
beef alone.
Burket stressed enonomic
factors which he said made
expansion of both types of
protein necessary in order to
stretch protein supplies for
world needs. He said there
are more countries in the
I Ln’s NEW Hny Thin”/
i
market then there were
before-that world demand
has increased. He mentioned
land utilization values and
the high cost of feed. He
stated that the use of the soy
products with meat in “TV
dinners,’’ sloppy joes, etc.
lowers the prices of such
convenience foods and thus
encourages customers to
keep buying meat.
Burket indicated the
primary market still is in the
area of products to be mixed
with meat and other foods
because the cost of
processing these types of soy
products is more com
petitive. The actual “meat
replacement” engineered
products (the non-meat
products made to look, taste,
feel like meat) are made by
the much more expensive
spinning process. At the
moment they cost more than
meat and are designed to
appeal to'two markets: the
cholesterol conscious con
sumer and vegetarians,
according to Burket.
He explainea that the Fooa
Protein Council, which
promotes manufactured
plant protein products, is
m
part of the Soy Processors primarily made up of
Assn., rsther than the goybean farmers-many of
American Soybean Awn. He whom a]fo „ Jle eat
observed that membership animals
of the latter group is
Yugoslavia, Hungary
Sign ASA Pact
The American Soybean Johnson reported.
Association (ASA) has The market development
signed market development agreement with Yugoslavia
agreements with the could more than double the
Hungarian and Yugoslavian country’s imports of soybean
governments that could me *l from the U. S. by 1980.
double soybean exports to In 1973, Yugoslavia imported
those countries by 1980. about 200,000 metric tons of
The agreements mean U- S. soybean meal, but
both governments have projections for 1980 are
agreed to play active roles in 450,000 metric tons,
developing soybean Hungary imported nearly
markets. ASA will work with 200,000 metric tons of U. S,
governments of the two soybean meal in 1973 and
countries to develop markets conservative estimates call
utilizing more soybeans and for a5O percent increase in
soybean products, according imports of U. S. soybean
to W. B. Tilson and Seymour meal by 1975,
Johnson, ASA represen- “The half-cent checkoff
tatives signing the program is paying another
agreements. dividend for soybean
“Since both countries are producers,” Tilson said,
in the initial stages of “Without the support of
soybean market develop- checkoffs, many of the
ment, attention will be market development ac
focused on the use of soybean tivities supported by ASA
meal in poultry and swine wouldn’t be possible.”
rations,” Tilson said. Soybean producers sup
“ The signing of port market development
agreements with these two activities through half-cent
countries is most en- per bushel checkoffs. State
couraging considering the boards composed only of
possibility for increased soybean producers, ap
exports to other eastern propriate funds for ASA
European countries,” he market development ac
added. tivities.
ASA is also negotiating
soybean market develop
ment agreements with
Czechoslovakia and Poland,
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Another speaker on the
subject of textured plant
proteins was Sidney Jaffe,
Chairman of the Board of
Frigid Meats, Inc. He said
that 60,000 of the 150,000
pounds of ground beef
produced by Frigid Meats
each week are in the form of
70 percent beef-30 percent
soya product. He observed
that use of the dried, tex
tured soya saves on meat
trimmings and that this has
a negative economic impact
on the meat industry.
He discussed some of the
technical aspects -of
marketing ground beef-soya
combinations through the
restaurant trade in the U.S.
He said the sense of taste and
texture is absolutely critical,
that getting good at the
“art” of putting the com
bination together takes a
long time. He also said there
is still more profit in selling
the soya-added product than
all-beef patties.
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“Hie Introduction of aoye
into beef is one of the im-
portant developments of this
epoch," Jaffe declared.
“Somehwere, somehow beef
and soya protein will become
a natural, compatible
marriage." ,
Both Jaffe ahd Burket
contended that soy protein
helps retain moisture and fat
in beef patties. It was also
noted that seasoning are
usually added to the com
bination patties before they
are marketed. Both men
sought to assure the beef
industry audience that the
soy products are not a threat
to the beef market-that the
limits of the amount of beef
Americans will consume is
far from having been
reached.
The Beef Promotion
Workshop, held in Chicago,
April 25-26, was sponsored by
the Beef Industry Council of
the National Live Stock and
Meat Board.
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