Neppco Meet
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copy for monthly agricultural
magazines and Area Consumer
Specialists.
George B. Watts, president of
the National Broiler Council, told
the groups that his organization
is doing it with emphasis on
garnering free time and space in
media with recipes, feature
stories and photographs, rather
than paid advertising space.
They’re bombarding “thought
leaders” and journalists, up
dateing their point-of-purchase
materials for stores and placing
new emphasis on program fillers
and short educational spots in the
broadcast media.
The NBC will be pushing six
attributes of chicken perfect
protein, high vitamins, low fat,
low calories, easy digestibility
and self-basting. And, major new
stress will be placed on the
National Chicken Cooking
Contest, a budgeted $150,000
program which reaps millions of
dollars in free space, says NBC,
throughout the year.
Like their counterparts in the
broiler and egg industry, the
Commonwealt
National Bank
Lancaster • Centerville • Lancaster East • Landisville • Lititz • Manheim Township • Millersville
Rohrerstown • Elizabethtown • Willow Street • Additional offices throughout South Central Pennsylvania
National Turkey Federation
garners valuable space from
publications through a continuing
program of news releases.
Michael L. Meshew, director,
industry relations for NTF cited
as an example a $lO,OOO in
vestment in the preparation and
distribution of two full newspaper
pages of color photos and recipes
which resulted in newspaper
coverage that would have cost
$llO,OOO if purchased as ad
vertising space.
Businessmen must become
radical to survive, NEPPCO
conventioneers were told by Dr.
L. M. Skamser, product group
manager in American
Cyanamid’s agricultural
division. Skamser spoke on the
importance of an open-minded
approach to poultry problems in
the new era of agriculture.
“Everything now being done is
going to be done differently; it’s
going to be done better. If you
don’t do it, your competitor will,”
Skamser said. “Radicalism can
ruin you,” or it can be used to
carve out and hold a share of the
market which will allow you to
grow, at prices which will allow
you to prosper.”
Speaking at the Wednesday
1974 Christmas Club
now open...
and now paying
5% interest.
Now Commonwealth will pay you 5%
interest on 1974 Christmas Club savings
with the convenience of automatic
payments from your checking account.
What’s more, if you open your 1974
Christmas Club before December 31
you may purchase this lovely gift-boxed,
three-piece candle set for only $2.
Ask any teller in any office for facts
on Commonwealth’s brand new
Egg producers were commended for
shunning export controls on grains used to
feed their flocks, since such action would
lead to price controls on their own
products, according to U. S. Un
dersecretary of Agriculture J. Phil Camp
bell (center). He shared the rostrum at the
42nd exposition of the Northeastern
5% Christmas Club. (Coupon book
Christmas Clubs are still available but
without interest.)
Commonwealth wishes you a joyous
holiday season and a peaceful new year.
Mambar FDIC
Lancaster Farming, Saturday, November 3,1973
Poultry Producers Council (NEPPCO)
October 30 at the Hotel Hershey, Hershey,
Pa. to open the 14-state convention with
Warren Elfrank (left). Camp Hill, Pa.,
President of the Pennsylvania Poultry
Federation, and Hendrik Wentink (right),
Lancaster, Pa. NEPPCO President.
luncheon was M. A. Pekarek,
from the National Cash Register
Company in Dayton, Ohio. He
talked about the challenge of
change, giving a fast-moving
review of today’s dynamic
marketplace.
Thursday’s sessions began at 9
a.m. with an economic outlook
presented by Richard E.
Scruggs, chief economist for
Standard & Poor’s Corporation.
Lee Cambell, vice president for
government relations at the
Poultry and Egg Institute of
America, talked about the view
from Washington.
The outlook for feed prices in
the months ahead looks good for
livestock and poultry producers,
according to John H. Frazier, Jr.,
president of the National Grain &
Feed Association.
Richard C. Larkin, director of
economic research for the
National Broiler Marketing
Association gave his thoughts on
the turkey and broiler markets.
John R. Pedersen performed a
similar chore for eggs. Pedersen
is director of marketing and
statistical analysis for United
Egg Producers.
The most serious proposal in
recent years to bring
stabilization to the egg industry
was analyzed in depth during a
Meet the Press session featuring
Ernest Brown and a panel of four
farm reporters. Brown is
chairman of the Poultry and Egg
Institute of America shell egg
committee, and a principle
spokesman for a federally
policed program that would
stabilize the nation’s laying flock.
Stabilization, according to
Brown, would bring supply more
nearly in balance with demand,
smooth out the hills and valleys
which plague the egg industry,
and make the climate more
favorable for the survival of
small, family farm egg
operations.
The farm writers questioning
Brown were Donald Timmons,
field editor for Watt Publications,
Daryl Natz, editor of Feedstuffs,
John Kimbark, associate editor
of Pennsylvania Farmer, and
Dick Wanner, editor of Lancaster
Farming.
NEPPCO wound up what was
considered its “most successful
convention of the past decade”
with a decision to skip plans for a
commercial exposition in 1974 in
order to support the 15th annual
World’s Poultry Congress in New
Orleans.
Hendrik Wentink, Lancaster,
NEPPCO President, announced
that the 14-state poultry
organization would urge its
membership to support the
worldwide show upon its return to
the United States next August.
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