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When sheets of wood are united to form plywood, they are
stronger per pound of weight than solid steel!
PENN-JERSEY HARVESTORE
New Holland
Penna. 715-354-5171
Can Your
Feeding
Program
Be Improved?
Gehman's Hog Finisher is built to perform. Designed to produce well-muscled
hogs. Correct protein to energy level. Supplemental lysine for proper amino acid
balance. Tylan® Premix for improved feed efficiency and increased rate of gain.
Are your feed $ $ $ $ too valuable to waste? For more information on reducing
swine production costs contact. . . .
GEHMAN FEED MILL INC.
Denver, Pa. 17517
® Tylan Premix
Milk Goes Bananas
Flavored Milks Profitable
In Drinc/Flav-o-Rich Test
Low-fat flavored milks
promoted in plastic containers
increase total milk sales and
profits according to Lester May,
Exectuive Vice President of
Flav-O-Rich division of
Dairymen, Inc. Mr May,
reporting at the fall meeting of
United Dairy Industry
Association (UDIA), stated that
the success of this market
development project has led to
the decision to promote four
different flavors in separate
promotional periods during 1974.
The project was done in
cooperation with Dairy Research
Inc. (DRINC), the product and
process development arm of
UDIA
★ Hoffman's Horse & Cattle Powders
★ Aureomycin Sulmet 700 Crumbles
★ Baymix Warmer Crumbles
★ Shell Horse Wormer
★ Flameless Gas Pig Brooders
★ Custom Canvass Work
New For Sweetlix Horse Block
AARON S. GROFF & SON
Farm & Dairy Store
HD !, Ephrata.Pa 17542 (Hinkletown) Phone 554-0744
Store Hours 7 A.M. to <) P.M.
Closed Tues. & Sat. at 5:50 P.M
Lancaster Farming, Saturday, October 20,1973
“We’re facing some tough new
competition,” according to May.
“Coca-Cola was quoted in our
paper as saying that the ’new
high protein product is intended
as an alternative to milk and has
been recommended to the U S.
Department of Agriculture for
use in the school breakfast
programs.’ I’m happy to say that
a spokesman for the Senate
Agriculture Committee in
Washington reports that the new
proposal has not been accepted.
But I don’t think that they’re
going to give up that easy.
“We feel that we may be one
step ahead of them with the
development of flavored low-fat
milks,” May added. “We feel that
if we can capture just one percent
of the soft drink market, we’ll be
well ahead of the game.”
Purpose of the project was to
develop low fat flavored milks
acceptable to the consumer, to
package them in a dramatic new
way, and to develop a total
marketing program to provide a
“uniform and profitable way of
selling flavors other than
chocolate and eggnog.”
Strawberry and banana milks
both showed exceptionally strong
sales but black cherry, even
though fairly successful, will be
replaced by vanilla milk next
year, according to May. The
plastic gallon and half gallon
containers allow the customer to
see the color through the con
tainer and bring new life to the
dairy case. A route incentive
program took flavored milk sales
as high as 51 percent of chocolate
volume. “Milk goes bananas”
gave TV promotional efforts the
fun and brand identification to
sell not only the special flavor,
but also to increase regular and
chocolate Flav-O-Rich milk sales
during the promotional period
Final sales data and details of
the total marketing plan are
currently being assembled
for publication by DRINC. The
publication will be distributed
without charge to encourage
other dairies to increase fluid
milk sales by application of this
tested plan.
M
f '■ ! ?
Ph. 215-267-5585
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