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NDC Exhibit Explains Food Value of Milk
Now, more than ever, the program,” said Louis P. Longo, dressing the House of Delegates the recent board meetings of
aairy industry needs a strong, Chairman of the Board of of the United Dairy Industry UDIA, ADA, NDC and DRINC in
weu-tmanced Dairy Council National Dairy Council. Ad- Association in conjunction with Chicago, Longo emphasized the
The STA-RITE
Reflex Arm eliminates
No cow deserves to be over-milked. It’s
one of the major contributors to udder
stress which can lead to mastitis. Under
milking is just as bad. Milk left in the
udder reduces your profits and can lower
total production. And there’s the impor
tant decision; to know precisely when to
remove each milker. And that’s a tough
job because no two cows milk-out exactly
alike. There is a new, simple and profit
able answer to this perplexing problem.
It’s the STA-RITE Reflex Arm.
Electronically accurate milker removal.
Milk flow is continually monitored by the
STA-RITE.INDUSTRIES, INC.
DAIRY AND FOOD EQUIPMENT DIVISION
P.O. Box 822 / Delavan, Wisconsin 53115
1027 DILLERVILLE ROAD, LANCASTER, PA.
□0
milking’s most
important decision...
when to remove the milker.
We’re proud to bt part oi the solution . .
not part of the problem.
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STA-RITE Reflex Arm. ©When milk flow
stops, special electronic sensors shut off
the vacuum. ©The Reflex Arm then gent
ly removes the milker unit from the udder
and moves it up, out of the operator’s
way. Each Reflex Arm is shipped fully as
sembled, ready for installation on any
pipeline system. Horizontal and vertical
adjustments are easily made to suit every
cow and udder size.
Milk more cows per hour. Turn your
back on problems. End
needless steps required to check indi
vidual milkers. All you have to do is pre
pare the udder and attach the milker.
The STA-RITE Reflex Arm gives each
cow individual attention because she
controls the duration of her own milking
cycle. Vacuum shut off and milker re
moval is automatic as soon as her milk
flow stops. You’ll milk more cows per
hour . . . more per operator . . . safely,
surely and more profitably. Install STA
RITE Reflex Arms in yoOr milking parlor.
You’ll'discover you don’t have to be in
several places at once.
SUPPLY CENTER
HOURS: MON.-FRI. 8:00 AM-5:00 PM
SATURDAY 8:00 AM-12 NOON
PHOHE 717-397-4761
Lancaster Farming, Saturday, October 13,1973
need for more adequate financing
of NDC so that it can better meet
the needs and challenges facing
the dairy industry. In addition, he
said, NDC needs a more realistic
level of funding in order to
provide adequate nutrition
education programs, materials
and services to affiliated Dairy
Council units across the country.
Their operations, he noted, are
budgeted at the $9.6 million level
this year, whereas NDC’s budget
is $1.6 million.
Another reason for intensified
promotion efforts cited by Mr.
Longo is the current market
situation. “As we pursue higher
milk prices, and receive them,”
he said, “the door is opened for
competitive products. Dairy
Council possesses the ‘now’
program needed by dairy far
mers. I firmly believe that the
work of our Dairy Council is the
foundation for our total
promotional program. It is our
only defense against a false
National Nutrition Policy,
against food faddism and against
promotion which is misleading.
And it is our defense against
imitation products.”
Actions taken by the NDC
Board of Directors at its Sep
tember 17 meeting included the
following:
Ratification of changes in NDC
by-laws to bring them into con
formity with those of UDIA;
adoption of a position statement
opposing the proposed FDA
standards for filled milk; and
approval of program plans which
will give special emphasis to
consumer nutrition education
activities during 1974.
A major activity, Longo said,
will be the nationwide
programming of the new 27 y 2
minute movie, “The Day Milk
Was Turned Off,” which was
premiered for the NDC Board.
The film was also shown to the
UDIA House of Delegates. The
film uses the device of a fantasy
in which all milk has disappeared
as the framework for live-actor
portrayals of the role of key
nutrients in milk in an en
tertaining but informative
manner. It is targeted at junior
and senior high school audiences,
but will have wide acceptance by
other groups as well A special
grant from Babson Bros. Co.,
enabled NDC to produce the film.
Another consumer education
activity previewed at the in
dustry meetings was a new NDC
exhibit “Milk - What’s in it for the
Consumer?” The exhibit shows
what the consumer would have to
buy, and what it would cost, to get
from another food source each of
ten key nutrients contained in a
single quart of milk.
In further discussion, the NDC
Board also heard reports on NDC
activities including a Special
Advisory Committee, plans for a
new NDC Division of Affiliated
Unit Services, and Ad
ministrative Services for Af
filiated Dairy Council Units.
ERTH-RITE
MAXICROP
(Formerly Sea-Born)
JILGIT
ZOOK &
RANCH, INC.
R.D. 1 Gap, Pa. 17527
Phone 717-442-4171
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