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ORGANIC
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FOOD CO.
Ph: 397-5152
Sperry New Holland To Construct
Manufacturing Plant In Brazil
Sperry New Holland Division of
Sperry Rand Corporation an
nounced this week it has formed a
company to manufacture and sell
farm equipment in Brazil.
According to Kenneth F.
Thompson, Sperry New Holland
president, the new company will
have two Brazilian partners.
An agreement signed recently
by the principals gives Sperry
New Holland 73 percent
ownership, Thompson said.
Agroaviao, Ltd., former New
Holland distributor in Brazil,
acquires 20 percent interest, he
said, and Banco Bamerindus do
Brazil, seven percent.
The New Holland company
manufactures farm and in
dustrial equipment. It ranks fifth
largest of the world’s farm
equipment manufacturers and is
the largest non-tractor
manufacturer. Its farm
machinery is sold in 80 countries.
Thompson said his company
will erect a manufacturing
complex on a 200-acre site it
recently acquired in the city of
Curitiba in the state of Parana.
Construction is slated to get
under way in October 1973, with
completion set for August 1974, he
said. Within the first year it is
expected that approximately 500
persons will be employed at the
plant.
Initial production will involve
grain combines, according to
Thompson. The first machines
will be turned out in October this
year. AH will be equipped with
Brazilian-made engines, wheels,
tires and batteries. Factory
space is being leased in Curitiba
Call collect or mail coupon for more information
I
I
I
I
I
I
Name
R.R. and Box No.
County
Town
Phone
Lancaster Farming, Saturday, September 29,1973—:
while the factory is under con
struction.
Production will be sold to the
Brazilian market and for export
to other Latin American coun
tries, Thompson explained.
Earlier this year, Brazil’s
Ministry of Agriculture pur
chased 50 sets of haymaking
equipment from Sperry New
Holland for resale to leading
livestock farmers in the state of
Rio Grande do Sul. Each set
included a mower-conditioner,
rake and baler.
Curitiba, capital of Parana, has
a population of 700,000. It is
located in the southern part of
Brazil, in the heart of the rich
grain and livestock country.
Chief products of the area are
meat, wheat, rice and soybeans.
Brazil is the world’s third largest
producer of soybeans.
“We plan to begin our Brazilian
marketing operations with three
branch locations,” Thompson
said. “One will be in Carazinho,
covering the state of Rio Grande
do Sul. Another will be in
Curitiba, covering the states of
Parana, Sao Paulo and Santa
Caterina. The third wilf be
located in Goiania, for the states
of Matto Grosso, Goais and Minas
Gerais.
“We look upon Brazil as largely
an untapped market for
agricultural development,” he
continued. “Its farm products
will play an .increasingly im
portant role in world trade. This
is true particularly for grain and
meat, which tie in nicely with the
products we manufacture. And
while our initial production in
State
Send Free Brouchure
GUYANA
GUIANA
VENEZUELA.
:<XUM*'AJ
ECUADOR,
v
brazil
CHILE-
SOUTH
AMERICA
Brazil will be limited to grain
combines, we see opportunities
for increased volume of hay and
forage equipment as well.”
The Model 1530 combine which
the company will produce at its
Brazilian location is already a big
seller in Europe and other parts
of the world. It is not in
production domestically,
Thompson said.
“The r 1530’ is particularly well
adapted to harvesting rice, a crop
also grown widely in Brazil and
one of the most difficult crops of
all to harvest,” Thompson said.
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