Beef Council Reports
Record Promotion Year
The beef industry’s promotion
advertising-education program
for the past year set new records
in reaching consumers, ac
cording to reports presented at
the business session of the Beef
Industry Council of the National
Live Stock and Meat Board in
connection with the recent An
nual Meeting of the Meat Board
in Omaha, Neb. John Huston,
V.P. - Secretary and Jay Wardell,
Promotion Manager reported on
BlC’s 1972-73 activities.
“In all, we distributed nearly
6.2 million consumer booklets,
folders, leaflets and charts last
year,” Huston stated.
A most impressive part of the
program, according to Wardell,
was a $300,000 state-national
advertising campaign sponsored
on a 50-50 basis by BIC and beef
promotion groups from 22 states.
Both magazines and network
Gap Firm Granted
Temporary Variance
The Department of En
vironmental Resources an
nounced that it has granted a
temporary variance to Compass
Quarries Inc., Gap RDI, for the
installation of a filter cloth
collector to control fugitive
emissions from its limestone
crushing and screening
operations.
According to the order issued
by the Department, the firm is
required to intitiate construction
on or before January 15, 1974 and
to have the new equipment,
designed to control emissions to
within the limits of the Rules and
Regulations of the Department,
in operation on and after March
19, 1974.
Forget About Bottom Unloader Problems!
YOU WILL WITH YOUR GREEN GLASS COATED
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radio were used, including 11 ad
insertions in 10 different popular
women’s magazines and special
beef commercials on NBC and
ABC radio Networks two weeks
prior to Christmas, and on NBC
and CBS Networks during the
week before Father’s Day. The
magazine and radio ads had the
potential for making 103 million
and 73 million impressions,
respectively, on women readers
and listeners.
Through its Outdoor Ad
vertising Service, BIC
distributed 1,400 full-color
posters. At an average rental
charge of $lOO a month, the total
amount spent for the posters by
retailers and restaurants was
about $140,000. The addition of
two new designs during the year
makes a total of seven posters
now available.
Four full-color, full page
releases featuring beef went to
newspaper food editors
throughout the country. They
were run in 397 newspapers
having a total circulation of 22
million. The equivalent in paid
space advertising would have
been $376,000.
Editorial and educational
materials included distribution of
two TV Newsclips aired by 160
stations with a total of 43 million
viewers, and two educational
beef films shown in 5,000
classrooms with 325,000 student
viewers.
CROPSTOR
Proven Dependable Gear
Arm Auger—That's Easy and
CROPSTORE features the fast, proven dependable Laidig bottom un
loader—for discharge of just right amounts of feed with a convenient press
of a button in the handy operating control panel. Near silo wall where com
paction is greatest, the auger end is tapered for increased torque, greater
cutting ability and savings on power. Toward center, larger flighting gives
maximum conveying capacity. Powerful variable speed drive control ad
vances sweep arm as required for most efficient feed cutting and moving to
center discharge hopper.
Auger sweep arm pivots from center of Sprocket in drive meshes with holes in
floor, driven by powerful precision built self-cleaning drive track in floor, near
bevel gear drive, with all operating parts outer wall. Feed is cut and moved to
easily accessible from service tunnel. center to drop into hopper. _
OUTSTANDING FEATURES— GREATER VALUE!
CROPSTORE provides first-in, first-out continuous top filling process
ing for any feeds... with oxygen controlling breather bags under roof
for maximum protection of'feed quality and nutritional values. Heavy
steel wall panels with glass fused to both sides; all joints specially
sealed. Tough fiberglass roof; rugged reinforcements; choice of unload
ing; full range of sizes—at thrifty prices. Available only through author
ized CROPSTORE dealers.
Advertising services provided
to retailers included the “Great
American Beef” TV com
mercials distributed by BIC and
used in 70 TV markets which
reach 40 percent of the TV homes
in the United States.
In a cooperative program with
Kraft Foods, BIC participated in
“Cook-Ins and Cook’Outs”
promotion with in-store displays
featuring beef and Kraft Bar
becue Sauce. Some 50,000 pieces
of point-of-purchase materials
were installed by the Kraft sales
force.
Other accomplishments during
the year included distribution of
80,000 pieces of point-of-purchase
materials, production of a new
set of quantity recipes for the
food service industry.
Takes the guesswork V P°? e =* f? "er'cvlrt
out of worming * ri 99 er
3. The job is done
AVAILABLE FROM YOUR FAVORITE ANIMAL HEALTH SUPPLIER
Lancaster Farming, Saturday, August 25,1973
Food Retailers Obligations
The U. S. Department of
Agriculture (USDA) issued a
publication to help food retailers
understand their rights and
responsibilities under the federal
law governing the marketing of
fresh or frozen fruits and
vegetables.
Entitled “The Food Retailer
and PACA,” the pamphlet ex
plains the Perishable
Agricultural Commodities Act
(PACA) as it applies to food
retailers who are subject to this
We have it in stock, now!
TRAMISOI!
levamisole phosphate
INJECTABLE SOLUTION
the first injectable
dewormer for cattle
New TRAMISOL is this easy to use:
SEE US AT AG PROGRESS DAYS
Hershey, August 28:29-30
Sold, Erected and Serviced by
PENN VALLEY CROPSTORE
PHONE 215-287-9650 Box 75. R-D-1
287-7315 Schwenksville, Pa. 19473
law -- their obligations under the
Act, how it applies to their
operations, licensing
requirements, and how to con
tact UDSA’s Agricultural
Marketing Service for help or
more information.
Free copies of “The Food
Retailer and PACA,” Program
Aid 794, are available upon
request to the Office of Com
munication, U. S. Department of
Agriculture, Washington, D. C.
20250. Please include your zip
code.
Driven Sweep
Safe to Service!
BUILT-IN SERVICING TUNNEL
Located under feed storage floor—large service tunnel
has doors at both ends for complete ventilation. Safe, dry,
easy maintenance when needed! Drop out pans, doors pro
vide access to all working parts.
James Stutzman Sons, Proprietors
levamisole phosphate
STEEL
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