Folder Describes Beef Price
“A steer’s not all Steak” is the
latest beef industry information
piece aimed specifically at
helping consumers understand
beef production-marketing and
the many important factors that
affect the price of beef.
Published by the Beef Industry
Council of the National Live
Stock and Meat Board, the new
folder describes the time, effort
and miles involved in getting a T
bone steak or a pound of ground
beef from range to feedlot to
packing plant to retail meat
counter.
It nips any possible myth in
urban consumers’ minds that
beef is as easy to come by as the
meat department in the nearest
food store. It graphically
illustrates that actually less than
half of a steer is “take home”
beef.
According to Meat Board
president, David H. Stroud, “A
steer’s not all Steak” was
produced and released at this
particular time of stronger beef
prices to help consumers and
consumer groups understand
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WALTER BINKLEY & SON G R MlTCH£ll< IHC .
Ref ton. Pa.
BROWN & REA, INC.
Atglen
ELVERSON SUPPLY CO. MUSSER FARMS, INC
Elverson
HENRY E. GARBER RH> ROSE FARM
Elizabethtown, Pa. SERVICE, INC.
N. Church St., Quarryville
E. MUSSER HEISEY
• com CHAS. E. SAUDER
R.D. 2, Mt. Joy, Pa. A SONS
Terre Hill
HEISTAND BROS.
Elizabethtown
DAVID B. HURST
Bowmansville
e »it ii.n «. M. STAUFFER
MARTIN'S FEED MILL * S ons, INC.
Ephrata, Pa. witmer
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Facts to Consumers
that fair market prices are a
“must” if the industry is to
provide the mountains of beef our
people are demanding. “It’s
required reading,” he says, “for
anyone who’s inclined to question
the price of beef.”
“A steer’s not all Steak”
wastes no time in telling con
sumers that supply and demand
are still the big factors in the
price they pay for beef. Unlike
most manufactured products, the
price of beef fluctuates both up
and down because supply and
demand are constantly changing.
The booklet explains that when
consumers buy less, there’s no
way to stop the beef production
line . . . that cattle must be
marketed when they’re ready
regardless of price. So they
supply builds up and beef prices
drop.
But when consumers demand
more beef, like they’ve been
doing since early last year,
supplies are used up and beef
prices tend to rise. The booklet
tells how rising beef prices are
automatic “signals” for farmers
SHELLY BROTHERS
KD 2, Manheim, Pa.
t. P. SPOTTS, IMC.
COWS
NEED
THE
BEST!
I the best feed that
ed them if they are
to produce milk to
MOUNTVILLE
FEED SERVICE
Mountville
Columbia
Honey Brook
and ranchers to increase beef
cattle numbers, as they’re doing
now. to boost the supply of beef at
the retail meat counter.
It emphasizes that people eat
better in America today than
anywhere else in the world partly
because farmers and ranchers
upped beef production a whop
ping 2V Z times in the last 20 years
despite often discouraging cattle
prices. As a result, U.S. annual
per capita beef consumption
more than doubled - up from 56 to
115 lbs. per person last year. And
it’s expected to reach 130 lbs. by
1980.
Add this mushrooming demand
to the expected increase in
population and we’ll need to
double our beef production again
by the end of the centruy.
"But” asks the booklet “will
our farmers and ranchers find
the desire and the resources to
double it again? Business-minded
beef men say they can with
decent cattle prices. And they’ll
do it if they can just make cost of
production and a little profit,
too.”
Every cattleman should be
familiar with “A steer’s not all
Steak” says J.C. Holbert, lowa
beefman and chairman of the
Beef Industry Council. “Its easy
to-understand philosophy of beef
production and marketing is
ready ammunition for telling the
beef price story to consumers.
When combined with the Coun
cil’s other consumer education
and beef promotion projects -
such as newspaper food page
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Lancaster Farming. Saturday, February 24.' 1973—2:
A STEER'S NOT ALL STEAK...
an important factor in the price you pay for beef
• CHUCK 164 9 lbs (26 Bn{8 n { of total carcass)
Blade pot roasts 59 3
Stew or ground beet 32 1
Arm pot roast ?? 3
Cross rib pot roast 10 7
Boston cut 9 9
Fat and bone 30 5
TOTAL 134 3 lbs 30 5 lbs
• BRISKET 23 4 lbs (3 8°' 0 of total carcass)
Boneless
Fat and bone
14 0
TOTAL 9 4 lbs 14 0 lbs
• SHAI
W, A
• SHORT PLATE SIOIbs (S 3%oflotaiarcass}
Plate stew short ribs 40 8
Fat and bone
10 2
TOTAL 40 8 lbs 10 2 lbs
• FLANK 320 lbs (5 2% of total carcass)
Flank 3 ?
Ground beef 12 b
Fat
16 2
TOTAL 15 8 IDs 16 2 lbs
IVHSC HI lbs (3 6% of total carcass j
Kidney hanging tender 3 6
Fat suet cutting losses
lB5
TOTAL 3 6 lbs 18 5 lbs
Supply and Demand are not the only f ictors
n the price you pay for beef I or mst mce today s
nodern type 1 000 lb choice steer produces in
pproximate 615 lb carcass which the packer sells
o i retailer who trims awiv 181 lbs of fat bone
nd waste ending up with only 4*12 lbs of beef
he cuts wnps md sells to customers
services, movies, radio spots, TV
newsclips, commercials, in-store
RIB 59 0 lbs (9 6° o of toUl carcass)
Standmf nb roasts PA 7
Rib steaks 12 4
Short ribs 4 7
Braising beef 2 7
Ground beef 3 5
Fat and bone
11 5
TOTAL 47 5 lbs 11 bibs
LOIN 105 B lbs (172°,, of total carcass)
Porterhouse steak IB 7
T bone steak
Club steak
ROUND 1371 Ibs (224% of loti! carcass)
Top round (inside) 210
Bottom round (outside) 20 3
Stew
Rump
Kabobs or cubes
Ground beef
54 0
TOTAL 83 B lbs 54 0 Ibs
Fat and bone
SUMMARY
(1000 Ik ch»ic» sfr)
Dresses eot 41 5% 415 lbs
Less fat, bene end less 1 f 3 lbs
Saleable beef 432 ibs
Of that a surprisingly small amount is steak
and i much I irgcr qu mtity is roasts as shown in
the ch irt above Ret nl stores put i higher price
on steak md a lower price on pot roasts and
ground beef so that they sell it all not end up
with onlv less in Hern md tuts like pot roasts and
short ribs left in ‘he i ooler
promotions, beef ads in women’s
magazines, etc - it becomes a
most worthwhile industry in
vestment ”
Copies of the pamphlet are
available m quantity from the
Beef Industry Council, National
Live Stock and Meat Board, 36 S.
Wabash Ave , Chicago, 111. 60603.
Prices are -1-9, 5c each; 10-99, 3c
each; 100’s, $2.50 per hundred;
I,ooo’s $2O 00 per thousand;
'lO 000’s $l5 00 per thousand.
1007 PHD
GAS
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LP-Gai
No matter where
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AGWAY
Petroleum Corporation
Box 1197 Oillerville Road
Lancaster. Pa.
Dail • 717-397-4954
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