32—Lancaster Farming, Saturday, October 21,1972
Beefmen Hear Call
For Sales Effort
“Though per capita beef
consumption in the United Statesi
has nearly doubled during the
past 25 years, cattlemen can’t
afford to be complacent about the
future of their industry,” said
J C Holbert, prominent lowa
cattleman and Chairman of the
Beef Industry Council of the
National Live Stock and Meat
Board, speaking at a meeting of.
the Oregon Cattlemen’s
Association Board of Directors at
Eugene, Oregon, September 22.
He said the various factors which
brought about increased con
sumption higher consumer
income, mproved production,
feeding, marketing, processing,
transportation, grading, and
volume merchandising of a
quality product will have less
influence on consumer demand in
the future than they have had in
the past The factors aren’t less
important but their principal
impact has already been
registered, he said.
“We have reached a plateau,”
Mr Ho’bert stated “Now
where?”
His answer greater
promotional efforts on the part of
state and national programs.
“For these programs to be
effective, the beef cattle industry
will have to do a much better job
of financing the promotion of
their product than they have in
the past,” he said
Referring to financing methods
of other product promotion
groups, Holbert notes that with
, i i Tfi I
> i i. ,
gross returns of nearly $l5 billion
last year, the beef industry in
vested only 1-50 of cent per dollar
sale in state and national
promotion programs. With a
check-off based on the same ratio
to gross returns that the hog
producer pays five cents a
head, or an average of about one
tenth of one percent on the in
come from a 200-lb. hog the 35
million finished cattle sold last
year would have provided $10.5
million at 30 cents a head. Ap
plying the same ratio as the dairy
people, the check-off would be
$3 50 a head for a total of <122.5
million. “What is so badly
needed,” said Holbert, “is a
uniform policy of collection on
which we can build a nation-wide
program of research, education
and promotion. The minimum
check-off per head for beef cattle
should be 25 cents.
“This increased funding is
needed because it’s so vitally
ERTH-RITE
SEA-BORN
ALGIT
ZOOK &
RANCK, INC.
R.D. 1 Gap, Pa. 17527
Phone 717-442-4171
important to the ciftle industry
that dynamic programs be
developed to prove to consumers
that there really is no substitute
for quality beef with its juciness
and flavor. And of particular
importance,” he continued, “is
that we must teach the new
homemaker the nutritional value
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and the overall goodness of beef.
And there’s a new homemaker
coming into the market every 15
seconds,” he said.
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FEEDS!I
WAYNE
ANIMAL
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AIDS
ROHRER’S MILL
R.D. l, Ronks
JE’MAR FARM
SUPPLY INC.
Lawn—Ph.; 964-3444
H. JACOB HOOBER
Intercourse, Pa.
HAROLD H. GOOD
Terre Hill
GRUBB SUPPLY CO.
Elizabethtown
E. SAUDER & SONS
R.D.I, East Earl
HERSHEY BROS.
Reinholds
WHITE OAK MILL
H.D 4, Manheim
MOUNTVILLE
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R.D. 2, Columbia
DUTCHMAN FEED
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R.D. l, Stevens
STEVENS FEED MILL
INC.
Stevens, Pa.
PARADISE SUPPLY
Paradise
FOWL’S FEED SERVICE
R.D. 2, Peach Bottom
H.M. STAUFFER
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Witmer
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