10—Lancaster Farming, Saturday, October 21, 1972
Believe it or not, when you pay
for a loaf of bread, less goes to
the farmer than 25 years ago.
The retail price has gone up
steadily since the 1940’5, Last
year, a 1-pound loaf of bread sold
for 24.80 on the average, nearly
double the 1947—49 average of
13.50.
From that 24.80, the farmer got
3.50 for his farm-produced ingre
dients, mainly wheat. Flour mill
ers took .60. Bakers and wholesal
ers took 13.60, and retailers, 5.40.
The remaining 1.70 was taken up
by such miscellaneous charges as
transporting, handling, and stor
ing ingredients.
The farmer’s share of the con
sumer’s expense for a loaf of
bread hasn’t gone up in a couple
of decades. He received slightly
more last year than the 3.2? 1 he
averaged during the 1960’5. But
the 3.5? f he did receive was a tenth
of a cent less than he received in
1947.
The flour miller’s share, mean
while, dropped a little during the
1960’5.
Millers have improved their
CONSUMER'S BREAD PRICE AND WHERE IT GOES
£ PER LB I ]
I I
( f 947 49 ANNUALLY 1950 1971
25 1 1 1
n ZV/Z/////////////
RETAIL
'S'S ' S' 'S ' ' ' '////////s l£|- 4***
''//////
10
20
15
Wa
1947
QALL INCPEDIENTS INCLUDING MILLER S MARKETING CERTIFICATE 'SINCE JULY IftJ >
COST OF INGREDIENTS IN 1970 AND WERE BASED ON NEW SCRIES OF FLOUR PRICES DELIVERED TO BAKERY
AND DERIVED FROM \NA TIONAL SURVEY OF 1 9 FLOUR MILLING FIRMS SALES OF BREAD TYPE FLOUR TO BAKERIES
MIAMISBURG, OHIO, NEWS. "
there’s a new organization called CROC
organized to protest stupid commercials.
It’s the Committee for Rejection of Ob
noxious Commercials—-and it’s about time 1
.. The trouble with commercials is their
unreality. Women - and men, too - are
characterized with IQ’s of 29 m situations
which couldn’t have happened. We need
more true-to-lifism, if we must bear this TV
affliction ... We can solve this commercial
problem by simply rewriting those ob
noxious skits as the situations could—and
might happen in life. Most of the time, the
people in commercials, whether they are
suffering from wet underarms, slipping
dentures or irregularity, are cheerful. Let’s
have a few old grumps on the TV scene ...
The White Knight is roaring up the street
on his faithful white horse. The horse is
sick of it—he rears, throws the Knight right
through the picture window... lam waiting
for the day when the young woman,
chastised about her coffee, hits her
husband with the coffee pot and calls Mrs.
Olson ‘a meddling old busybody’... When
the lady in the ‘completely unrehearsed’
soap commercial says to the folks in TV
land out there: ‘Listen, I couldn't get that
BREAD PRICES AND THE FARMER
BAKER-WHOLESALER SPREAD--—--
sX/ / y
farm valuer
.'v./t/. y/Z/SS/A/A
////
'/A
'55
'5l
Opinion Grassroots
marketing efficiency by locating
closer to markets. In a recent
study, it was estimated that $l4
million might be saved in market
ing costs if all flour mills were
optimally located in relation to
grain supplies and markets.
The baker-wholesaler’s share is
the largest, and has continually
gone up. From 1970 to 1971, the
increase was equal to the
increase in the price of bread. Al
though the baking industry has
managed to increase output
slightly and has a declining num
ber of employees, wage and salary
increases have outpaced output
per man-hour. Other costs have
gone up too—including capital in
vestments to keep up with tech
nological advances.
The baking industry is chal
lenged to find the means to in
crease efficiency. ERS, in coopera
tion with the University of Cali
fornia, has developed a computer
model which could lead to reduced
costs of bread distribution.
The final link in the marketing
chain —the retailer —got .2(5 less
in 1971 than in 1970.
T7"7".| ■ ■ J i s * .i HWJ
OTHER SPREADS^
’63
’59
shirt clean with this soap or any other and
I'm going to throw it away’... Now, all by
myself, I’m going to do the laundry with my
own brand X soap which probably won’t
get the clothes clean, and then run around
the block without my deodorant. I’ll worry
about irregularity and my nagging
backache tomorrow ”
REINBECK, lOWA, COURIER- “Ever
take a look at the growing list of
the Welfare Wagon? Who in heck is gonna
pull the wagon when everyone wants to
ride?”
CHEROKEE, OKLA, MESSENGER- "The
day may come when the Internal Revenue
Service simplifies the income tax with a
two question form .. 1 ‘How much did you
make’ . . 2. ‘Send it in’."
BRANSON, MO., BEACON: “A govern
ment official says it may be necessary to
seal up the United States Capitol and
fumigate it for pests. No, not the kinckthat
stand on two legs and give boring
speeches, but cockroaches--a breed so
hardy that they have more seniority
around the Capitol than some legislators. A
thorough extermination job at the Capitol
could accomplish a lot. It could wipe out the
presidential bug that bites so many
Senators.”
Retail price
of 1 lb loaf
of bread
Wholesale
price of 1 Ih
loaf of bread
iredients
to the baker
’67
VI
I NOW IS
I THE TIME . . .
v!
: : : Max Smith
» County Agr. Agent
£ Telephone 394-6851
Cold weather is approaching
and watercooled motors will need
some attention. Those that are
being used frequently will need
anti-freeze protection. Motors not
being used need to be drained of
their water supply or need the
same anti-freeze protection.
Many times the motors of some
smaller farm implements sire
fci gotten and freezing weather
will do severe damage. All
working parts of motors and
machines should be oiled and
greased to prevent rust. Broken
parts should be replaced or
repaired during the winter
months rather than delayed until
next spring.
The spraying season is finished
for many farmers and gardeners.
The left-over materials may be
used next year if they are stored
properly and kept away from
children and livestock. We
suggest a separate storage room
for keeping pesticides under lock
and key. The area should be dry.
Some liquid materials should be
kept in a warm area and not
exposed to freezing tem
peratures. All materials should
be stored in original cans or
containers in order to retain
identification and spraying in
structions. Partly used bags or
cans of spray materials left in
the garage or on the bam floor
are dangerous and should not be
permitted. -Pesticide safety is
very important to prevent serious
losses.
The quality of the hay and
silage fed to livestock should
’75
Background Scripture* Genesis 1 26,27;
Luke 10 25-37; Ephesians 2 11-11;
Colossians 3 1-11, James 2 1-9.
Devotional Reading* Acts 10 34-43
It’s a lot easier to say than do!
Jesus said it: . . you shall
love . . . your neighbor as your
self” (Luke 10:27). Of course, he
not only said it, he did it and the
cross is our constant reminder of
that.
Yet, we have
trouble trying to
comply with this
gentle command.
The problem is
that our neighbor
often is not very
lovable. In fact,
he may bedovn
right despicable.
So how do you
lo' o someone you can hardly
stand 7 What can you do with
your feelings like that about
someone 7
Feelings follow behaviour
Recently I heard a psycholo
gist, Dr lliam Parker, say:
“Feelings follow behaviour.” I
knew what he meant for I too had
discovered this principle, partic
ularly in attempting to infill
Christ’s command to love my
neighbor Jesus, I had come to
realize, did not say “feel love” for
To Winterize Motors
To Store Pesticides
Carefully
To Test
Forage Crops
LOVE THY
NEIGHBOR
Lesson for October 22, 1972
9SS&S6SZ
determine the make-up of the
grain ration. This is true of all
species of animals and
especially true with the dairy
cow. Since the price of all feed
crops is very high this fall, due to
adverse weather conditions this
past summer, we would like to
promote the idea of producers
doing some forage testing this
fall. The most efficient feed
program can be developed only
after the quality of the
ingredients is known. We have
been told by several producers
who have experienced the results
of forage test that the test and the
resulting feeding program have
saved them money. We feel that
more of our dairy producers will
benefit from the greater use of
the current Forage Testjng
Program.
To House
Farm Machinery
Many pieces of farm equip
ment will not be used again until
next spring. We hope that this
machinery will have protection
this fall and winter from the
weather elements. Rust is
usually considered one of the
greatest enemies of farm
machinery. To protect it from
rain and snow will surely protect
the great investment and
lengthen the life of the machine.
Separate machinery sheds with a
good roof and one or two sides
protection should be a good in
vestment for most farmers.
Barns will provide protection
from the elements but increases
the amount of loss in case of fire.
Good farm management requires
that farm machinery be
protected from the weather
during the winter. The
replacement cost is increasing.
your neighbor. The “love” of
which Jesus spoke has a much
more active dynamic than mere
“feeling” or “emotion.”
In one of his books, Keith Mil
ler tells us of his struggle to un
derstand the meaning of Christ’s
command to love. One day, in his
imagination, he sees his little girl
about to be run over by a large
truck. Continuing the imaginary
scene, he sees himself sacrifice
his own life in order to push his
daughter to safety. This was ,
clearly a sacrificial act of love.
Then, however, he saw another
child, a “nasty little kid,” from
next door also about to be crush
ed by a truck. Although he did
not even like this obnoxious child,
in his imagination he found him
self doing exactly as he had ima
gined himself doing with his own
daughter and at the cost of his
own life.
Show no partiality
James, in his epistle, says: “My
brethren, show no partiality . . .”
(James 2:1). Note that he says
“show” not “feel ” One cannot
help feeling partial toward those
who are attractive to us and often
we feel more gracious to the af
fluent person than the poor. Yet,
regardless of what we may feel,
he says, do not practice partiality.
We cannot always manage our
feelings toward people, particu
larly towards those who are
strange and different. It was not
necessary that Jesus felt loving
while he hung on the cross, but
that he do Something loving for
us
Loving my neighbor is easier to
sa\ than do and doing it is easier
than feeling it. But if we do it,
regardless how we feel, in time
we may also come to feel it as
well.
(Kosed on outline* copyrighted by the
Division of Christian Education, Notional
Counc I of the Churches of Christ in the USA
Released by Community Press Service 1