10—Lancaster Farming, Saturday, October 14, 1972
National Newspaper Week
The general public isn’t much concerned
about the plethora of National This Weeks
and National That Days. For every day,
week or month in the year, there is at least
one organization claiming that day, week or
month for its own.
There is national pickle week, national
okra week, a dairy month/ The calendar is
crammed with dates to celebrate one’s
ancestry, hobby, nationality, diversions and
aversions. There is a week for dogs and a
week for cats.
Well, this is National Newspaper Week,
an announcement which is sure to elicit a
resounding ho-hum from most people who
read newspapers. Why, then, bother to say
anything?
DeKalb County, Georgia, needed a
helicopter for its 360-man police force.
Instead of meeting the need with a loan or
grant from Uncle Sam, as one might expect,
the $40,000 helicopter was acquired
through local initiative. A group of citizens
formed “Project Helicopter.” They
organized a drive to raise the $40,000 in
trading stamps. More than 8,000 books
were collected in what a leader of the
citizens’ group 3 for Project Helicopter
termed a heartwarming response from the
community and from the nation.
The Georgia communities involved in
this effort demonstrated the principle of
promotion—and advertising—without
which this country would be an economic
dead sea. Long ago, when the first hor
seless carnage took to the streets, people
shouted, “Get a horse!” Promotion finally
convinced them that the horseless carriage
was here to stay. Promotion and ad
vertising have always provided the in
spiration to try something new. They keep
people informed and interested. What good
is a new idea or product if no one knows
about it?
Advertising and promotion gave DeKalb
County, Georgia, a new helicopter. The
same forces provide the means and the will
OTHER*
ADVERT
RENT
DEPRECIATION
INTEREST, REPAIRS, ETC*-
BUSINESS TAXES
CORPORATE PROFITS 0 -*-
TRANSPORTATION t
PACKAGING
INCLUDES SUCH COSTS AS UTILITIES, FUEL, PROMOTION
LOCAL FOFt-HIRE TRANSPORTATION. INSURANCE.
°BEFORE TAXES. f INTERCITY RAIL AND TRUCK.
FROM FARM GATE TO YOU. About two-thirds of the consumer’s food dollar
goes to the marketing system. In 1971, farmers got $35.8 billion of the total
retail value of food products, whereas the marketing bill for transporting,
processing, and distributing them came to $75.3 billion. By far, the largest
component of the marketing bill is labor ($34.5 billion last year), followed by
containers and packaging materials ($8.9 billion), and truck and rail trans
portation ($6 billion). Marketing charges have increased during the past decade
at an annual rate of about 4Vz percent. Roughly a fourth was due to growth in
volume of products handled.
Forces of Freedom
MARKETING BILL IN ’7l: WHAT WENT INTO IT
During National Newspaper Week, we in
the newspaper business will reflect a little
longer, perhaps a little more fruitfully, on
exactly what is a newspaper, and whether
or not we’re doing our best to put out a
good newspaper.
This is a week when we rededicate
ourselves to producing a newspaper that’s
of value to our readers, advertisers and the
communities we serve. It’s a week when
we think not just of publishing a
newspaper, but of why we do it.
It’s an exercise which, we hope, will
result in better newspaper. And that,
perhaps, is the best reason for having a
National Newspaper Week.
to achieve the high living standards that
most families enjoy today. Denial of the
merit of promotion and advertising in a
free market is no less than a tacit en
dorsement of government as a zoo
keeper—a human zoo— where there is
neither hope nor freedom, but merely a
subsistence level of food, clothing and
shelter.
Grassroots
McMinnville, tenn., southern
STANDARD; “Show us someone who
yearns for the good old days and we’ll bet,
you’ve discovered the person who yells
loudest when the electric power is in
terrupted for two minutes.”
NORTH VERNON, IND., SUN: “Next,
year’s income tax form is slated to be so.--
simple that a ‘fifth grade student' will be
able to make it out, which means probably
that a lot of us are going to find out that
while we may have gone further in school,
our education actually stopped at the
fourth grade.”
12%
/ \3%\
Opinion
NOW IS
THE TIME . . .
Max Smith
County Agr. Agent
Telephone 394-6851
To Prevent Farm Fires
This column is being written
during Fire Prevention Week
(October 8 to 14) which brings to
attention many of the practices
needed to be done to prevent
fires. Farmers with their large
barns full of feed, livestock, and
some machinery have immense
investments and need to be
protected. We suggest that fire
extinguishers be checked and re
charged, that every member of
the family knows how to operate
them, and that the telephone
number of the local fire company
be posted at every phone. In
sulation on wiring should be
inspected for worn or rodent
chewed places. Fire prevention is
very much in order and is
deserving of some attention at
this time.
To See Wheat or Rye
Since we have had two killing
frost in this part of the state,
there should be little danger in
seeding winter wheat at any
time. Most of the varieties (ex
cept Arthur 71) are subject to
Hessian Fly if planted too early in
the fall. Winter rye may be
seeded from now until early
“November either for a cover crop
or for a grain crop next spring. In
all cases the ground should be
limed and the lime worked into
the soil before seeding; that is
providing the soil test suggested
more lime. Little or no nitrogen
fertilizer should be needed on
average soils this fall.
A SPECIAL GIFT
Lesson for October 15,1972
■•ckgrounal Scripture Exodus 20.14;
Proverbs 7; Matthew 5 27-30; 1
Corinthians 7, Thessalonians 4 1-11.
Devotional Hooding; Matthew 7:21-27.
America, we are told, is experi
encing a sexual revolution. It is
true that Americans are in the
midst of a tremendous upheaval
in this area of human relations.
Once spoken of only in whispers,
the subject has been brought into
the.open—“with a
vengeance!” sopae
would say. '■•Old
moral positions
seem to have been
abandoned and
many people are
wondering “where
it all will lea'd?”
To each a gift
Ironically, the
time in which the New Testament
was written was a day not unlike
our own in terms of sexual tur
moil. In most of the New Testa
ment epistles there are references
to sexual immorality, sometimes
within the church itself. Appar
ently, the early church leaders
were straightforward on this sub
ject and did not hesitate to relate
it to the Christian faith.
Particularly the Apostle Paul
was explicit on sexuality. Paul
himself was celibate. His views on
sex today cause much misunder
standing and they are sometimes
quoted out of context to prove
that sex is by its nature sinful
and spiritually demeaning.
What we have to remember,
ss^®a*saL<*ssa4s®a
The livestock bedding situation
suggests that shredded corn
stalks are very efficient for
bedding purposes. Now that the
com has been frosted, the plants
should dry out quicker and
become in condition to be
shredded and used in the bams.
Straw prices are very high and
farmers with com stalks left in
the field could benefit from using
them as bedding. The stalks
should be dry enough so they will
not heat or mold when brought
into the bam. Shredded com
stalks have good water ab
sorption power and can be
economically used for bedding.
To Evaluate Barn Ventilation
Now that colder weather has
arrived and lower temperatures
are soon to come, some barns
may need some ventilation at
tention. Closed barns that are full
of livestock may need the in
stallation of exhaust fans to
remove the warm, humid air. hi
cold weather signs of poor ven
tilation are condensation on the
windows and ceilings, strong
barn odors, and too high tem
peratures. Extra insulation will
help the ceiling problem and
more movement of air through
the barn will correct the other
conditions. Animal comfort is
very important for maximum,
efficient performance. Open
fronted buildings may need only
an open door or window in order
to get some cross-ventilation.
Ventilation attention before
winter arrives is suggested.
however, are the circumstances
out of which Paul wrote. For one
thing, Paul expected the imma
nent return of Jesus Christ. Be
cause preparation for that return
should be uppermost in every
one’s mind, Paul felt that single
people should give all their atten
tion to it and forget about mar
riage. They would be better-off
putting marriage out of their
minds because Jesus was coming
soon and the whole world would
be transformed by that coming
(later he was to revise his ex
pectation about Christ’s imma
nent return.).
But Paul was also realistic He
knew that not all Christians had
his same singlemindedness: “. . .
each has his own special gift from
God, one of one kind and one of
another” (1 Cor. 7:7). For him
celibacy, abstention from sexual
relationships, was quite natural.
It is important to note that he
realized that it was also natural
for others to seek sexual fulfill
ment. His gift was one thing;
theirs was another.
Your santification
In 1 Thessalonians 4 Paul
speaks of sex in marriage as a
means of sanctification. He speaks
of the practice of marriage: . .
that each of you know how to take
a wife for himself in holiness and
honor . . (4:6), just as in 1
Corinthians 7:3 he counseled:
“The husband should give to his
wife her conjugal rights, and like
wise the wife to the husband.”
Obviously, in Paul’s mind sex
was neither good nor evil in itself.
The good or the evil came from
the use of sex by people. Exploit
ed and debauched, it could be a
curse to men and their society.
Used rightly, on the other hand,
it could be no less than a special
gift from God.
glased on outlines copyrighted by the
Division of Christian Education/ National
Council of the Churches of Christ in the U.S.A.
Released by Community Press Service.)
To Utilize Corn Stalks