Meat Identification Program Underway
The bedrock has been laid for
paving a national road to com
mon meat identification
programs to help consumers at
the retail meat counter, ac
cording to a spokesman for the
National Lave Stock and Meat
Board.
Meat Board president David H.
Stroud labeled the project as “ ..
an appropriate response to
current issues embodied in the
‘consumer’s right to know’ what
he or she is buying and its value
or worth in comparison to other
purchases at the meat counter.
And we think it will be good for
business, too,” he added.
The statements followed the
first meeting of an Industrywide
Cooperative Meat Identification
Standards ad hoc Committee
June 8 in Chicago. About 25
executives and others
representing retail and meat
packing-processing companies
and-or their industry trade
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WALTER BINKLEY & SON HEISTAND BROS.
Lititz Elizabethtown
BROWN & REA, INC.
Atglen
ELVERSON SUPPLY CO.
Elverson
HENRY E. GARBER
Elizabethtown, Pa
L. T. GEIB ESTATE
Manheim
E. MUSSER HEISEY
& SON
R D 2, Mt. Joy, Pa.
organizations met at the Meat
Board’s request. The ad hoc
group discussed the merits of
proposals for a nationally
adoptable retail meat nomen
clature and identification
standard.
Meat Board Merchandising
Director H. Kenneth Johnson,
said a working draft of a meat
nomenclature manual and
‘‘master list of retail meat
names” was presented to com
mittee members and was ac
cepted as the foundation of a
future manual for the meat trade.
In substance, the workbook
discussed the outlook for state
regulation, generic names, bone
in and boneless cuts, ‘fanciful’
names, meat cookery in relation
to tenderness and general con
sumer confusion at the meat
counter.
“Several important points
were nailed down,” Johnson
noted, “which would seem ob-
RED ROSE FARM MARTIN'S FEED MILL
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DAVID B. HURST
Bowmansville
G R MITCHELL INC SHELLY BROTHERS
K. mm-ntll, INI. RD2,Manheim,Pa.
Refton, Pa.
MOUHTVILLE
FEED SERVICE
Mountville
vious to some persons, but have
not generally been widely
recognized or understood by all of
us in industry.”
Among the items confirmed
were:
1. That many, if. not most,
consumers are confused by the
variety of names by which meat
cuts are known across the
country, differing even in stores
across the street from each
other;
2. That there is widespread
lack of specific consumer in
formation at the store level of the
variety of fresh meat products
particularly how to identify and
prepare them resulting in
further shopper confusion,
although this information is
available to industry;
3. That it is in the combined
consumers’ and industry’s in
terest to move with all deliberate
speed to develop a nationally
common system for retail meat
Red Rose
DAIRY FEEDS
MUSSER FARMS, INC.
CHAS. E. SAUDER
& SONS
Terre Hill
E. P. SPOTTS, INC.
Columbia
Honey Brook
H. M. STAUFFER
& SONS, INC.
Witmer
Lancaster Farming, Saturday, June 24.1972
cut identification which would
enable any person in any store in
the country to know and have
confidence in the kind and type of
fresh meat cut he or she was
looking at in a retail meat
counter.
4. That to fail to develop and
enact such a system would invite
local government efforts to solve
consumers’ problems at the meat
counter through legislation or
other remedial regulation; and
that the prospect of such
regulations in as many as 50
states, plus at local municipal
levels would be even more
confusion for consumers and
certainly would present complex
problems for multi-city retailers,
5. That, the identification
system which is devised should
revolve around the anatomical
designations of meat products
and include clearly readable
label information providing the
r JAMESWAY |
| All-Season Ventilation |
I
I
I
I
I m. t. aNAVCLf I
South Cedar St, Litltz, Pa. 17543 Ph. 626-8144JJ
name of species (or kind of meat:
beef, veal, pork, lamb etc.), the
primal or wholesale cut from
which a packaged cut is derived,
and a common retail name of the
packaged cut;
6. Finally, it was agreed that
the Meat Board should continue
as the appropriate organization
for coordinating the meat
identification program’s
development.
Coatings Distributors
Joel C. Habegger, manager of
feed marketing division, Penn
field Corporation, wishes to
announce they are now sales
distributors of Bruning
Agricultural Coatings including
Country Squire Barn Paint
Pennfield salesmen are well
equipped to serve the
agricultural trade with proper
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Controls Environment
Automatically
* Motorized Intake Shutters
* Plastic Air Ducts
* Draft-Free Conditions
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