6—Lancaster Farmim
News
At a recent meeting of the
Pennsylvania Egg Marketing
Association, Robert Van Houten,
National Supervisor, Egg
Products, Market News Branch,
Washington, D.C. ana Richard
Gulich, Poultry Branch, USDA,
requested the group to offer some
suggestions that would contribute
to improving the Egg Marketing
System through Research and
Action programs.
The following are remarks
made by the group:
Consumption of eggs is down
and production has not been
geared to the situation. Mareks
vaccine reduced mortality and
caused the industry to be un
prepared. Several expressed the
idea that the industry would be
better off without quotations,
with prices set on true values.
Damaging information on
cholesterol has caused a set-back
to the industry. The USDA
should clear the information on
cholesterol once and for all. Why
not indicate that eggs are com
pletely wholesome or dangerous
to the health of people. The in
dustry should be vindicated or
indicted. There seems to be mcuh
research needed to bring out all
of the facts. Today we hear about
heart failure more from the
standpoint of stress than from
being caused by high cholesterol.
Presently a number of agencies
make statements that are con
fusing These should be stopped
or clarified
seems to be no doubt
about the fact that new uses for
eggs are important. New
products do not always last for a
long time, therefore research to
find many new uses is seriously
needed
Industry members frequently
skirt the issue of marketing and
are in fact only distributors.
Stores do not actually market
eggs but sell primarily on the
basis of price. The industry and
Saturday. May 27, 1972
merchandisers should spend
money on actual marketing of
eggs instead of letting stores sell
on the very weak basis of price
only.
It was emphasized that people
are probably eating fewer eggs
because of scares, etc., and
because no one has come out
strongly urging them to eat more
for good reasons.
The industry must coordinate
the consumption of eggs with
production so that when use in
creases, production increases,
but proportionately.
The question was asked why
can not the Government do
something for the egg industry as
they did for the meat industry
when consumers rebelled at high
prices? The answer was given
that the USDA Secretary has
appointed a committee to do
something for the egg industry.
It was suggested that a
program could be established
whereby each producer would be
required to register and thus
furnish a basis of limiting
production. It was also stated
that the industry continues to be
opposed to production controls.
Someone had the feeling that
there are occasions when the
accuracy of information is
questionable and there are also
instances when too much in
formation is given out.
The industry should provide
funds for research relating to
further use of eggs. People should
be told what we have in a
product, such as eggs or new
products, that are developed with
eggs. One suggested that
research should include some use
for egg shells at a non-prohibitive
cost.
It has long been recognized that
there should be more education
for young people in schools
regarding the value of eggs as a
food.
In order to do any research and
educate youth, and people, and do
a good marketing job some
sort of check-off should be
Reported by E, J. Lawless Jr., Secretary,
Pennsylvania Egg Marketing Association
established to provide adequate
funds.
The question was raised about
what will happen after July 1
when 23-ounce eggs will sub
stantially be classed as large.
Gulich stated that a committee
representing industry
deliberated for about a year and
consulted many in the egg
business, then decided that
uniformity was needed;
therefore, the USDA standards
should be adopted across the
country.
A committee should be formed
to develop and maintain a pricing
system. The industry needs a
central pricing basis to establish
a true value on eggs. Inasmuch
as the industry is fragmented, the
Government should assist in
developing a satisfactory pricing
system.
In closing, Van Houten
suggested that should anyone
have ideas after the meeting to
get in touch with him as follows;
Robert J. Van Houten, National
Supervisor, Egg Products,
Market News Branch, Poultry
Division, Consumer and
Marketing Service, USDA,
Washington, D.C. 20250, phone
202-388-6911.
On membership, Regis Puhl
stated that the number must be
improved and again urged
everyone to obtain a new
member. People can benefit from
the meetings, therefore should
join in order to take advantage of
the situation.
Puhl advised that PEMA
buttons were made and
proceeded to hand them out. To
those members not present their
button, cost $l, will be handed out
when they attend a meeting, or if
necessary will be mailed if $1 is
remitted.
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Bob Trout suggested that the
membership get together and
develop recipes for carton inserts
with perhaps a new one each
month. He stated that he has a
new and excellent recipe. We will
try to get it to you. Every
member should take time to
contact local newspapers to give
them good egg material, in
cluding recipes. Generally
everyone is too busy for
everything, except work with
newspapers.
There was a general discussion
of what might happen to the in
dustry after July 1. There is a
very serious feeling about
weights and the demands of
buyers. Some feat was expressed
regarding eggs from outside
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Pennsylvania. There was a
conclusion that the Federal
Standards would apply on eggs
involved in interstate commerce,
merce.
President John Landis called
for the treasurer’s report, which
was accepted as presented.
Landis read a letter thanking the
group for the donation to the
Dialysis Fund in honor of Mrs.
Loretta Lawless.
Ben Burkholder reported that
the next meeting will be im
portant because someone from
Equal Opportunity, Labor and
Industry will discuss their
requirements in business. He
stated that some places are being
visited to find non-compliance
and the division is imposing fines.
Ph. 397-3539