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Egg Marketing Meeting
At a meeting of the Penn
sylvania Egg Marketing
Association on March 10, A 1
Wenger reported that he attended
a meeting in Washington, D. C. on
the Fowl Adjustment Act.
“Basically most of the industry
including the South,, Northeast,
and West Coast are in favor of
the Act. There is a very strong
feeling that this Legislation
should be pushed because if the
industry does not go through with
it there is a possibility that
Congress will not be interested in
any future requests.
“There seems to be some
feeling that if Legislation is
provided to bail out the poultry
industry, Congress will be called
upon to bail out other industries.
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“Industry people in the Nor
theast are in a better financial
position than many other areas,
especially the West Coast where
shipments of eggs to Vietnam
have been drastically reduced.
“The group who testified had a
feeling that the Act will have a SO
SO chance of passing, which is
unusual for the industry.
In comments by Sam Beren
son, he said “There is an un
derstanding that the Farm
Bureau would be in favor of the
Act and would support it if a
referendum were added. He also
said that many are in favor of a
clause on chick hatch control.
Regis Puhl said “The pins for
members will be ready for
distribution soon. Every effort
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EXTRA SPECIAL DISCOUNTS
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should continue on the part of
every member to get new
members.” He announced that
Brad Bullock and Bob Trout were
added to the membership
committee to widen the ac
tivities.
It was announced that Len
Janofsky, Quality Egg Inc., and
Bob Park, Park Products, have
just become new members.
A strong plea was made to
support PNEB which is having
considerable financial troubles.
A suggestion was made that
joining the Poultry and Egg
Institute of America as a branch
might give PNEB more financial
support and strength.
Russell Knorr reported that the
Golden Egg Plaques would soon
be ready and—awards can
proceed. He urged people to
check restaurants as prospects to
keep the program rolling.
Russel Knorr introduced
Walter Jagiello, CCA’s, Market
Research and Design
Laboratory.
“When making decisions on
selling products to over 200
million consumers, they are
seldon consulted. In selling today
there must be personalized
service because consumers are
constantly demanding more.
Industry must put on controls by
understanding millions of con
sumers and realize that there are
differences in people.
“Today the population has 43
per cent under 25 years, and 55
per cent under 35 years. This is a
large youthful community and
the group is mobile and con
stantly on the move. The real
trend is that these people are the
pace setters.
“Individuality is important and
we must ask, are the dispensers
unique and especially designed?
Inasmuch as youth are
tomorrows shoppers it is
essential that industry make
them understand their point of
view.
"Quick and easy serving
methods are important.
“Paper towels, for instance,
must be convenient, soft, have
strength and be dressed up for
increased sales.
“It has been proven that a
photo of the finished product on
the package makes people in-
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terested in purchasing it. Many
times the package is the part that
actually communicates to the
consumer.
“A product is 50 per cent
promotion and 50 per cent
packaging and must carry in
formation on the variety of uses.
“Other products frequently
substitute for eggs, especially in
the morning, when the housewife
has no time for special
preparation when getting
everyone off to work and school.
“Eggs have to compete with
cereals which are advertised to
the extent of 150 million dollars in
advertising.
“By and large consumers do
not understand the proper use of
eggs. Eggs can be a gourmet
item and many recipes that can
make them glamourous can be
developed. The egg industry
should realize the potential of
snacks which are growing in
popularity and get in the act.
“The AHA and AMA have hurt
the egg industry. There are books
that include recommendations
for youth to get on a low
cholesterol diet before it is too
late, and eggs are named as a
cholesterol bearing food.”
There was a general discussion
to develop more understanding of
advertising and design.
Vice president David Lehman
conducted the meeting before the
largest group that has attended
for many months.
In the absence of a treasurer’s
report the group was advised that
with the pledges made at the
previous meeting the Scholarship
and Cholesterol funds are now
complete.
It was moved, seconded and
properly passed that PEMA go on
record recommending that
PENS explore the possibility of
becoming affliated with the
Poultry and Egg Institute of
America.
The meeting adjourned at
approximately 10:15 p.m.
★ COMBINES
Lancaster Farming, Saturday, March 18,1972
E. J. Lawless Jr
Secretary
DES Samples Positive
The U.S. Department of
Agriculture today reported
finding diethylstilbesterol (DES)
residues in two cattle livers
sampled by Federal meat in
spectors in Arizona. These are
the third and fourth DES-positive
samples reported since a man
datory certification program for
the growth-promoting hormone
went into effect January 8.
Officials said muscle tissue
samples from both animals were
negative for DES
USDA’s Consumer and
Marketing Service said one liver
sample, containing, 1.5 parts per
billion of DES, was from a steer
presented for slaughter by Gila
Bend Feed Yards, Inc., Gila
Bend, on February 14.
The other sample, containing
4.5 parts per billion of DES, was
from a steer presented for
slaughter by Benedict Feeding
Co., Inc., Casa Grande, on
February 15. Residues were
confirmed in both samples March
3.
C&MS said that in both cases,
the livestock had been certified
before presentation for
slaughter.
Officials said the positive
findings have been reported to
the Food and Drug Ad
ministration which has
jurisdiction over animal feed
additives.
As a result of the positive
findings, officials said, cer
tifications will not be accepted
from the two feedlots on future
shipments of livestock. They will
have to have their animals held
seven days prior to slaughter or
have the animals slaughtered
and retained pending the out
come of laboratory analysis,
C&MS said.
C&MS explained that the
mandatory certification gives
producers and feeders three
options for handling livestock.
The animals may be certified as
not having been fed DES or as
having been withdrawn from feed
containing DES at least seven
days prior to presentation for
slaughter.
Alternatively, the animals may
be held at a slaughter plant seven
days prior to slaughter, or
slaughtered and retained at the
plant until liver and muscle
samples are tested for DES
residues.
lititz-Manheini Club
Elects Officers
At the Lititz-Manheim 4-H Club
reorganizational meeting at the
Fairland Elementary School,
officers were elected for the new
year.
The following officers were
elected. Tod Herr, president; Sue
Buckwalter, secretary; Sue
Hershey, vice president; Joe
Buckwalter, treasurer; Jean
Miller, song leader; Cindy
Weaver and John Shenk, game
leaders, and Mike Peifer and
Esther Moyer, news reporters.
News Reporter
Mike Peifer
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Ph. 653-4121
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