Market Together, PFA Speaker Says
“Farmers and ranchers can
meet developments in direct
marketing, contract marketing
and vertical integration, only if
they agree to work together,” A 1
Keating, manager, livestock
operations, American
Agricultural Marketing
Association (AAMA) said this
week in addressing participants
of the Pennsylvania Agricultural
Marketing Association (PACMA)
annual meeting and conference
at Camp Hill.
PACMA and AAMA are the
marketing affiliates of the
Pennsylvania Farmers’
Association and the American
Farm Bureau Federation,
respectively. Keating predicted
that the development of PACMA
will be one of the key vehicles
used by Pennsylvania farmers to
work through in solving their
future individual marketing
problems.
“AAMA’s entry in the livestock
marketing area,” Keating said,
“is the result of requests for
national coordination from some
35 state Farm Bureau marketing
associations now offering or in
the process of developing
livestock marketing services
designed to meet the changes
taking place.
“The AAMA livestock program
was initiated about two years
ago, after the completion of a
comprehensive three year
livestock marketing study by the
American Farm Bureau
Federation in cooperation with 36
state Farm Bureaus.
“Currently, 20 state Farm
Bureau marketing associations
have entered into the AAMA
Feeder Cattle Marketing
Program. They are: Arizona,
Arkansas, Colorado, Florida,
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Lancaster
The Lancaster County delegation at the Pennsylvania
Farmers Association convention at Camp Hill this Week
included: left to right, first row, Mrs. Ivan Yost, Mrs.
Noah Wenger, Mrs. Helen Wivell, Mrs. James Martin,
Mrs. James Garber, Mrs. Roger Thome, Mrs. Ellis
Idaho, Illinois, Indiana, lowa, South Carolina, Virginia,
Kentucky, Massachusetts, Wisconsin and Wyoming. It is
Michigan, Minnesota, Missouri, expected that several more
New Mexico, Ohio, Oklahoma, states will be involved in this
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Mentzer. Second row, Mrs. Janies Kreider, Mrs. Jesse
Wood, Senator Clarence Manbeck, Noah Wenger, Janies
Garber, Roger Thome. Third row, James Martin, Wilbur
Sollenburger, Ivan Yost, Jesse Wood, James Kreider,
president, and Ellis Mentzer.
program by the end of 1971.
Cattle are moving through the
program in large numbers, from
coast to coast, for Farm Bureau
members,” Keating said.
“It is also anticipated that 15 or
more states will be participants
in the AAMA Beef Breeding Stock
and Dairy Replacement
Program by the end of 1971.
Twelve states are now par
ticipating and cattle are moving.
“The AAMA coordinated
program for feeder cattle, for
example:
—Encourages the production of
the type of livestock demanded
by today’s market - animals that
yield a high percentage of lean
meat. Carcass evaluation is
stressed.
—Provides uniform lots of
improved animals for sale.
—Substitutes communications
for handling, where possible, in
moving these animals from
producer to feeder to reduce
costs, injury, disease, and weight
loss, utilizing the state Farm
Bureau marketing association
and AAMA framework.
—ldentifies the needs for
feeder cattle in feeding areas and
provides animals needed to fill
these needs.
—Provides a national exchange
of marketing information bet
ween producers and feeder.
“One of the coordination points
for this national program is the
AAMA livestock supply-demand
data center, which was
inaugurated on April 1,1970. This
center provides a national
communications point for
member state marketing
associations and was established
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at their request,” Keating said.
“Farmers and ranchers have
access to the center through their
own state marketing association.
“The center’s major function is
to coordinate the national flow of
livestock supply and demand and
other up-to-date marketing in
formation between and among
member associations.
“Since April 1, 1970, in
formation concerning several
thousand head of feeder cattle,
beef breeding stock and dairy
replacements, which were later
marketed through AAMA
member associations, has been
cleared through the system.”
Keating said the major ac
tivities of the AAMA Livestock
Program are to assist member
state Farm Bureau marketing
associations in the development
and operation of livestock
marketing services; provide
marketing information to
producer members; coordinate
interstate and national
marketing activities involving
member associations; develop
contracts with feedlots and
processors; and to work with
existing marketing agencies to
improve the overall marketing of
livestock.
In addition to programs for
feeder cattle, beef and dairy
replacements, Keating told of
marketing services already
being provided by several state
marketing associations for
slaughter cattle, slaughter hogs,
slaughter lambs, and feeder pigs.
“AAMA programs will be
initiated for these classes of
livestock as sufficient interest is
indicated,” he said.
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