60 HEAD
QUALITY DAIRY COW SALE
BLACK & WHITE HOLSTEIN FARM
LANCASTER, PA.
'A mi. W. of A.B.C. Breeders Unit, and across from Comet
Theatre
on Friday Night, Oct. 15th at
8 o'clock Sharp
30 HEAD OF HAND
PICKED CANADIAN
REGISTERED HOLSTEIN
Lots of size, excellent type and udder conformation, many
with good production records. 30 He*ad choice Wisconsin
Grade Holsteins, they are big and fancy, with production to
80 lbs. daily.
All cows fresh or close up springers. Don’t miss this sale if
you want the best.
Abe Diffenbach H. Kettering Chas. Myers
Auct. Pedigrees Owner
FALL SPECIAL
FEEDER SALE
Feeder and Replacement Cattle
MONDAY, OCT. 11, 1971
500 Head Hereford, Angus and Charolais Steer and Heifer
Calves
300 Head, Hereford, Apgus and Charolais Yearling Steers and
Heifers - *' '
200 Head Holstein and Crossbred Steers and Heifers.
If you are planning on buying feeder cattle, this is the sale to
attend to buy some of the better Va.- Cattle.
For further information contact
Thomas Eagle or Harry Gochenour
703-459-4402 703-459-4778
Woodstock livestock Market, Inc.
On US Route 11
The Livestock Auction Center that Farmers of Shenandoah
County help to build larger and better.
Public Auction
NEW & USED FARM * INDUSTRIAL
EQUIPMENT
FRIDAY, OCT. 15, 1971
10 A.M.
Located 4 miles north of York, Pa. on Route 181 or »
miles south of Harrisburg from Interstate 83 Exits 10 or 11.
Farm Machinery, tractors and some industrial equipment.
Tractors - IH 706Uas w/3 It. hitch, IH3«w/loader. IH 140. IH 650
Diesel. Farmall Super H, Super A, Dl7 AC
w/400 hours, MF 65 Gas w/loader, MF 65 Diesel, JD ?zu uiesei,
Oliver 1550 and others.
Farm Machinery Plows, Disc Harrows, Cultipackers, etc.
IH and JD traces, one new New Idea #-323 pull type picker.
A late model IH 4 i baler, New Wagons, rotary mowers. 3 P*- blades ’
post hole diggers, tractor crimpers, gram bins, etc.
Some industrial equipment.
Note We will have more tractors and equipment on sale date due
to daily buying and trading.
Terms: Cash or coed check
York County Form & Industrial
Equipment Co. Inc.
Box 222, Pm.
Phone: 717-7 W-6412 or 7W-5115
mMPTJgTE AUCTION SERVICE
14th ANNUAL
7:00 P.M, DST
60 HEAD
Woodstock, Va.
Panelists Discuss How to Sell More Eggs
More, than three dozen egg
merchandising ideas were either
created or enhanced for an egg
producer audience recently in a
brainstorming session by eight
experts’,in the field.
The panel impressed the profit
minded'' audience, which ap
plauded its efforts warmly, at a
regular educational session held
in conjunction with the 40th
anniversary convention of the
Northeastern Poultry Producers
Council (NEPPCO).
Some of the suggestions
emanating from the free
wheeling session, which drew the
largest attendance at the three
day show:
“Cut down on cents-off discount
special egg promotions which
cost producers heavily. Instead,
Terra Alta Stockyards, Inc.
Terra Alta, West Virginia
Announcing to our friends in Pennsylvania
Special October Feeder Sales
Oct. 1 2:00 P.M.
Two year olds and yearlings
Oct. 20 7:30 P.M.
1,000 head State Graded Calves.
This sale is co-sponsored by the West Virginia Co
operative Extension Service.
Oct. 29 2:00 P.M. Special Roundup Sale
1,000 head yearlings and Calves
For Further Information on
Special Sales or our weekly Friday Sales
- Call-
Russ Stover, Jr., Monager
Terra Alta, West Virginia
304-789-3591
EARLY FALL SALE
Along Route #222, 7 miles Sooth of Lancaster, 6 miles
North of Qnarryville, Lane. Co., Pa., at Carl Diller Bam.
SATURDAY. OCTOBER 23,1971
1:00 p.m. Sharp
50 HEAD CANADIAN &
PA. REG. HOLSTEINS
(a few grades included)
A fine offering of fresh and springing young cows and
first calf heifers, plenty of springers for late Oct. and
Early Nov., Many classified Good Plus. R.O.P. Records.
Following is a sample:
- Springing 2 yr. old Kingpin dtr., dam’s ave. 9 lacts:
16,382 m 607 f, 3.7 percent still producing
- Spring Farm Reflection Ormsby dtr. 3 yr. 292 d 14,765 m
554 f 3.7 percent inc. She “Good Plus”
- Selling Pietje Triumph dtr., 2 yr. record 36Sd 13,262 m
454 f 3.4 percent. The Dam a Citation dtr. with 7 lacts ave.
17,171 m 3.8 percent
- Willmil Ivanhoe Bellringer dtr. G.P. 81, 351 d 19,913 m
856 f 4.3 percent (Springing for late fall); her dam & grand
dams both V.G. with over 20,000 m
- Tidy Gent dtr. 2 yr. old with over 13,000 m; her dam’s
records from 15,000 to over 19,000
Dams of animals selling: from 18,269 m to 23,105 m and
691 f to 921 f.
Daughters of following: Maview Dunloggin Direct;
Whirlhill Kingpin; Mayers Dark Leader; Spring Farm
Reflection Ormsby; Forest Lee Rocket Centurion;
Dividend Clipper; Seiling Pietje Triumph; Houckhall
Rocket Clipper; Glenvue Skychief; Spring Farm Master
Maple.
Service Sires: Dividend Clipper; Edgeware Wayne
Achilles; Downalane Reflection Emperor; Glenvue
Bonanza; Enghill Perseus; Heatherstone Lucky
Typeblazer.
Some heifer calves selling, Health charts day of sale,
Catalogs available.
Anct. J. Everett Kreider
offer the retailer an advertising
incentive. The supplier will pay
for the cost of advertising the
eggs -- a direct benefit to the
producer, and a ‘cost’ only if the
retailer actually makes use of the
allowance.”
“When specials are held, stage
them in the areas m which sur
veys have shown they move
fastest. For instance, large eggs
sell best in suburban and urban
areas. Mediums sell most in rural
areas.”
“The retailer-can increase his
gross dollar margin, and not cut
into his volume of table (shell)
eggs, by offering pre-packaged
shell-less, refrigerated hard
cooked eggs.”
All of the panelists contributed
to the list of 40 sales ideas,
Truck Service
Sale by,
CARL DILLER
(717) 464-2233
Lunch Available
Lancaster Farming, Saturday, October 9,1971
stimulated by moderator Dr. L
A Wilheim, of the Poultry and
Egg National Board
The pre-packaged eggs
represent an additional profit for
both retailer and producer, an
ideal situation, either colored, or
pickled or chopped, according to
Harold P. Ehrenfreund, Owlkill
Farm, Eagle Bridge, N. Y.
Special discount promotions
ought to be formalized well in
advance between producer and
retailer, so the supplier knows
exactly when and what size and
in what quantity he will be called
upon to provide. This was a
suggestion by panelist John B.
Schmitt Jr, marketing resear
cher from Rutgers University,
New Brunswick, N. J. This allows
the producer to plan both his
production and his profits.
An allowance could be provided
the retailer who inserts into egg
cartons coupons good for the
discount purchase of a related
product. This practice would
induce the housewife to purchase
the eggs in order to obtain the
cents-off coupon, please the
retailer who gets an additional
sale and create goodwill with the
purchaser herself, according to
Alfred N. Schwartz, editor of
Poultry & Egg Marketing,
Vineland, N.J.
“A tape, plus a continuous
playback machine, utilizing a
singing,’ cackling hen, placed
near the egg display and played
at low volume may sound like a
kooky idea, but it draws shopper
attention and is a volume
builder,” according to Howard
M. Helmer, of PENB’s New York
city office.
“One of the most successful
new merchandising approaches
has been the sale of eggs
packaged in more than one-dozen
lots,” according to Harold T.
Nelson, of theSafeway Stores egg
department in Oakland, Calif.,
who flew east for the NEPPCO
convention. He cited the success
of two-and-a-half dozen packages
as well as half-dozen convenience
packs.
“You have to provide a
promotional gimmick,” warned
Leslie W. Driggs, assistant
director of the N.Y. Department
of Agriculture. “Other com
modity producers are doing so
and they’re grabbing shelf
space.”
He cited the experience of the
oleomargine manufacturer who
promoted so heavily in a variety
of ways through the years that
the number of ‘facings’ or
containers of his product facing
front on the shelves reached 27.
CATTLE
SALES
EVERY
TUESDAY
LARGE SELECTIONS
OF CATTLE DIRECT
FROM PRODUCERS
EACH WEEK.
\ s -.v.
STAUNTON
LIVESTOCK
MARKET, INC.
C & O Flats
Staunton, Va.
27