, Periodicals Division /i
WSO9 Pantos Library '
VOL. 16 NO. 12
Proposed Pennsylvania Brand Egg Program Discussed Here
“Shall We Market Pennsyl
vania Brand Eggs 9” was the.
subject Thuisday night of the
first of a series of three meet
ings at the Farm and Home
Center.
Earl Hess, president of Hess
Bros., Ephrata, started the dis
cussion by noting that “we're
finally beginning to recognize
the need for strong unity.”
.Stating that today it’s almost
impossible to buy even a foun
tain pen that is not branded, he
said that the egg industry
“can’t afford not to brand
eggs.”
Federal Red Tort Cherry
'Marketing Order Issued
A Federal marketing order
for red tart cherries grown in
Michigan. New York, Wisconsin,
Pennsylvania, Ohio, Virginia,
West Virginia, and Maryland
iyas issued recently by the U S.
Department of Agricultuie. The
s Cfder>was. slated to become ef
fe'ctiye: Jamlary:23ty '’ t T ''»>•
keying .Service. Mid" that results
of a referendum, held in De
cember .indicated that 71 per
cent of the growers voting, ac
counting for 75-per cent of the
production voted, and proces
sors who fioze or canned 64 per
cent of the led tart cherries,
favored the ordei.
C&MS said the order author
izes hmiting the total quantity
of red tart chenies which may
he marketed in a particulai
year, and provides for assigning
cherries in excess of the limit
to a reserve pool. The reserve
would be used to supplement
supplies duung short-ciop
years
The ordei is based on evidence
presented to USDA m a public
hearing in June It will be ad
ministered locally by a 12-mem
ber board composed of six
growers and six processors
whkh will lecommend market
ing 'limits to USDA. The board
members will be selected by the
Secretary of Aguculture from
nominations submitted by the
red tart cherry industry.
Crops, Soils Day Slated
The annual Crops and Soils
I>ay sponsored by the Lancaster
County Agricultural Extension
Service, will be held fiom 8.30
a.m. till 3 p.m Tuesday, Feb
ruary 23 at the Farm and Home
Center.
Arnold G Lueck, associate
Lancaster County agricultural
agent, said the educational pro
gram -will - emphasize- current
recommendations and practices
relating to the 1971 growing sea
sen. Extension agronomists from
Penn- State,'will provide infor
mation on field corn, hay, sil
ages, weed control, fertility
practices, a, report on no till
corn„ and soil and water conser
vation, '
In addition, agri-business
firms and their representatives
.will have displays and exhibits
'for farmers.
In order to remain competi
tive, poultrymen are going to
have to brand their product, he
said, citing a Cornell University
study which indicated that 28
per cent of products in super
markets are now under private
label, up considerably in recent
years The study also showed
that private label usually re
sults in greater profit and more
sales.
“We must let the consumer
feel that there is only one egg,
the Pennsylvania egg,” he
'stated.
Despite pressure on egg pro-
ducers to take lower prices, he
said he doesn’t think this has to
be the ease “We have mar
kets, it’s a matter of how we
develop those markets ”
Hess said he thinks the big
advantage of a Pennsylvania
Brand program for the produc
er would be to secure a guaran
teed price for the product fhe
biggest advantages of such- a
-program, however, he said,
would be-to equipment dealers,
-bender suppiiers s fand~
others.- Producers should insist'
that the, equipment and supply
fu-ms i support the progiam,
Hess said
Mitchell’s Remarks
Mel Mitchell, sales manager
Victor F. Weaver Inc, New
Holland, emphasized that mar
keting practices are changing
Today is the age of consume! -
ism The consumer is boss The
retailer is no longer boss,
Mitchell explained.
He noted the present proce
duie involves marketing under
the private brand in which a
store may buy from 10 or 15 1
producers and sell the eggs un- (
der its own brand name “As :
long as we’re going to put our 1
eggs in someone eise’s carton ]
Feeder Cattle
Series Set
Two educational meetings op
feeder cattle have been schedul
ed at the Farm and Home Cen
ter, Lancaster
At 7 30 p m Tuesday, Feb
ruary 16, Louis Mooie, Penn
Slate Extension economist, will
speak on “The Cattle Feeding
Outlook” and “Cattle Futures”
He will be followed by Lester
Burdette, Penn State Livestock
Extension, on “Efficient Cattle
Feeding.”
At 7:30 p m Tuesday, Feb
ruary 23 Fied A Hughes, Penn
State Farm Management Exten
sion,' will speak on “Economics !
of Types’of Silos and Silage for
Cattle Feeders ” Lester Burdette
will speak on “Propei Equip
ment for cattle Feeder ”
Max Smith, Lancaster County
agricultural agent, urged live-a
slock farmers to take the oppor- ;
tumty to get more information '
on, livestock production " Our
speakers will present many prac
tical suggestions that should be :
a help to you,” Smith said.
V- v • - nt * . t - Vttu v ,m
Lancaster Farming. Saturday. February 13, 1971
and sell the commodity, there is
no salvation ”
Mitchell says, however, that
it won t be easy to get another
brand of egg into the store to
compete with the store’s own
brand It will be necessary to
by-pass the store buyer and go
to top management The
buyer is only oriented to buy
according to price and often is
not awaie of modern merchan
dising techniques or consumei
preferences, he explained
The success of the brand pio
gram will depend on getting
the stole to use better displays
and better advei Using techni
ques It wall be necessary to
Urges Biand Program
emphasize positive aspects of
the food value of the egg. such
as the egg’s high protein value,
rather than letting negative
publicity on such issues as clio
lestrol dominate the public’s
information about the egg, he
noted
But these extra things, bet
ter adveitising and display aie
not possible as long as the egg
mdusti y continues to sell ' a
commodity ” There simply isn’t
enough money for the extras
under the commodity approach
The \ alue of the brand egg pro
gram is that it provides a highei
price which can allow extra
money to accomplish these ex
tras, Mitchell said
He also said the responsibili
ty for such a progiam lies with
the marketers and not the pro
ducers He said he’s convinced
the brand egg program is “here
to stay and we can do the job ”
Birth Comments -
The third speakei'on the Brand
Egg program was Kermit Birth,
Penn State poultry marketing
specialist Birth emphasized
that the success of the brand
egg program will hinge on
supplying eggs of uniform qua
lity 52 weeks ( a year “If we
don’t have something inside-the
package so that the consumer
will be willing to buy week al
ter week, we Have nothing ”
Noting that the mortality of
new products is very high, and
v a £ Continued on Page 6)
Earl Hess
Mel Mitchell, on the left, Victor F. Weaver* Inc., sales
manager, chats with Kermit Birth, Penn State poultry
marketing specialist, after the two men spoke to local
poultrymen Thursday night on the brand egg-program.
Harrisburg Meeting Set
To ReviewU.S. Egg Act
The new Pennsylvania Secre
tary of Agucultuie James A
McHale, has called a public
meeting for 11 am. Thiusday.
March 11 to gne Pen ns \ Ivama
egg producers, packeis. and pio
cessois a fusthand oppoitumty
to learn how the new Federal
Egg Products Inspection Act
will apply to them
At the meeting in Room 309,
Agnculture Building, Hairis
burg, repiesentatnes of the
U S Department of Agncultuie
will be on hand to discuss re
quirements of the Act and how
they will be activated The
men will also be available foi
questions
Donald 0 Cunhion, acting
director of the Pennsylvania
Bureau of Markets urged egg
produceis. packers and pioces
soi s to attend the meeting ‘ You
will get the facts in time to
make whatever adjustments may
be necessary in your opeiations
We believe you will find the
meeting well worth your time
and trouble ”
Piovisions of the new Fedeial
Egg Products Inspection Act
dealing with egg products be
come effective June 30 of this
year Provisions dealing with
shell eggs take effect June 30,
1972
Swine Meeting Slated
A meeting on swine manage
ment and the swine industry
outlook will be held at the Faim
and Home Center at 7 30 pm.
Monday.
Speakers and their subjects
are as follows Louis Moore,
Penn State extension economist,
‘"Hog Outlook and Swine Fu-
hires”; Dwight Younkm, Penn
State livestock specialist, '‘Man-
aging the Swine Herd.”
$2.00 Per Year
Farm Calendar
Saturday, February 13
State Grange regional Institute
Gieensbuig
'Sunday, FeOnrary 15
Swine Management Meeting*
Farm and Home Center'
Tuesdaj, February 16
130 pm Celeiy Growers
Meeting, Jaj Kodecker Cel
ei\ Farm, East Petersburg.
7 30 p m—Cattle Feeder’s Meet
ing, Farm-and Home Center,
7 30 p m —Ephrata Young Farm,
ers Monthly Meeting on An*
nnal Health, Vocational
Agriculture Department,
Ephrata Area High School.
730 pm —Farm and Home
Foundation board of direo*
tors, Faim and Home Cem
Gaulen Spot Young Farmers,
Farm Records meeting, Vo
cational Agriculture Depart
ment, Garden Spot Higi
School
Wednesday, February 17/
930 a.m —3 p m —Southeastern
Pennsylvania Plant and Pesl)
Seminal, Holiday Inn. King
ot Piussia, Febiuary 17 and
18
7 30 p m —Adult Horse Science
meeting, Metropolitan Edi*
son Auditoi mm, Reading.
8 pm—4-H Club Skating Party*
Rock> Springs Park
Thursday, February 18
10 am —Chestei County Dairy
Da.v, Sadsbury ville Fme Hall,
Sadsburyville , ,
10 am —8 pm —Turkey meet
ing sponsored by the Penn
sylvania Poultry Federation
and NEPPCO Turkey Divi
sion, Tread wav ' Inn, Leb
anon
Chestei County Livestock Day,!
10 a ni, swine, Zmn s Diner,
Thouidale, 730 pm.„ ibeef
4-H svyine. Central
Chester County Vo-Tecb
School. , -
(Continued on Page f-i