—Lancaster Farming, Saturday, January 2,1971 10 ipline? Self Disci The following comment on the present high supply-low in come situation in the broilei in dustry appeared in the Novem ber issue of Bi oiler Industry Officeis of National Broiler Council are making a mid-No vember visit to chain store headquaiters, east and west, to see what can be done to “le verse the trend” in recent con sumer demand foi chicken We respect the gestuie, but it is an exercise in utter futility As this is written, chickens are selling at 21 cents a pound de liveied to city waiehouses, while pork loins aie being offered at 38 cents a pound and there is a ‘ ham wai ’ on in Chicago at 37 cents The broiler industiy was maiketing six per cent more broilers this thud quarter than last, but foi gets that the third quarter of 1969 was exceptional hams, for example, were 65 cents Loins weie higher and so was turkey We’re in deep, deep tioub> this fall, but it’s our fault, not the retailers’ Their customers are tired of chicken at any price We keep talking about “market orientation ” We still don’t know what it means' Perhaps the new National Broiler Marketing Ass’n can' do what we, as individuals, and our trade associations have not been able to do really dis cover what the market will take at a profit, then whip supply into line A big job’ You bet’ Panic visits to retailers won’t help us. Only supply discipline will How many more bloody noses will it take to drive this fact home’ Why Boom and Bust? The NEPPCO News made the following comment in its No vember 30 issue on the poultry industry Remember 1967 when, for the first time, the prices of broilers, turkeys and eggs all hit disas trously low levels concurrently? Now the experts report it’s about to happen again in 1971. Does that mean the “boom ’n ljust” cycles for our three prin cipal products are now syncho nized? Today decision making for all three products rests with a rela tively few people, some of whom make decisions affecting a substantial volume of pro duction of all three products Why, then, can’t we better ad just supply to demand 9 Poultry Hybrid Research The following is part of an article taken from the Novem ber 15 issue of The Philadelphia Inquirer Magazine on research underway at the Agriculture Research Center in Beltsville, Md, to develop fast-growing poultry hybnds Research cytogeneticist Dr Patiicia Sarvella is cross-breed ing many diffeient species of domestic and wild birds, at tempting to improve poultry and perhaps create new mar kets for “Fasen” (or “Phea sens”), which are hybrid off spring of a pheasant-chicken cross; also the “Fail” or “Pbail”), a cross of a quail and pheasant, not to mention the “Quirk,” which will result from crossing quail and turkey. One or more of these com binations (including possible matings with ducks, geese, Across the Editor’s Desk chickens, etc) may eventually yield a tasty alternative to the turkey, especially for those who like dark meat Similar to quail or pheasant Picture a tiny quail grown to the size of a small tuikey, or a turkey re duced to the size of an average chicken, and the new markets and recipes which could result from this breeding work prom ise a revolution in menu plan ning Caieful bleeding has dramat ically impi oved modern poultry thiough crossing and selection of supei lor offspring within the species But now, Dr. Sarvella is making wider crosses be tween birds fiom different species and genera offering even moie potential for im provement. Thus far the intergeneric hy brids aie sterile, but horomonal injections are being given to One of a series sponsored by the Pennsylvania Newspaper part of this newspaper’s participation in the program “JQO.OOO Publishers Association and presented as a public service as PENNSYLVANIANS for the promotion of economic growth" help achieve fertility as the birds mature From small popu lations which she is developing, Dr Sarvella hopes to produce birds which may be used as breeding stock It will then be necessary to select ideal mates and breed them to domestic birds, like chickens, turkeys and ducks If this does not work, due to hybrid sterility, it may be possible to succeed through a third or interme diate species Egg pioduction is also of prime concern Geneticists be lieve the Leghorn, which has steadily been improved, may have reached a plateau in egg laying ability and that further improvement might result from the introduction of genes from diffei ent birds into the Leghorn population, creating a new strain which could increase egg production MADE IN PENNSYLVANIA LINOLEUM Starting with the caveman's trampled earthen floor, man through history has tried to improve upon it by putting down the widest variety of materials... pebbles, rushes, animal skins and rough planks. No further back than 500 years ago, ciudely covered earthen floors were the rule for all except the verv rich who could afford rugged stone floors. As recently as a century ago, a whole new approach to the flooring problem was found when an Englishman, Frederick Walton, became curious about a rubbery film of dried linseed oil which formed on an open can of paint. Pressing this substance into a piece of burlap he invented Linoleum, a product that led to the develop ment of a gigantic industry. After its invention, however, Linoleum remained noth ing more than a strictly utilitarian product until the early 20th century when a Pennsylvania manufacturer began a series of improvements in styling, manufacture and method of installation. Wide acceptance followed as Linoleum became a decorative as well as practical flooring material. From it has sprung a whole family of other resilient floor materials: asphalt tile, rubber tile, cork tile and a variety of vinyl tiles and floorings. These materials are in universal use today and can be found on floors in millions of homes, offices, stores, other business establishments and industrial plants throughout the world. The manufacture of Linoleum and related flooring materials has spread to other parts of the nation, but Pennsylvania continues to hold the No. 1 position both in total production and leadership of the industry. Today there are approximately 5000 Pennsylvanians employed in the manufacture of resilient flooring materials, and in one Pennsylvania plant alone, more yards of linoleum are produced each day than anywhere else in the world. \ ■Kg] Governor's Committee of «r7lO 0,0 0 0 \BI PENNSYLVANIANS for the drumotion of economic growth Governor’s Committee of 100,000 PENNSYLVANIANS for the promotion of economic growth 510 South Office Building • State Capitol Harrisburg, Pennsylvania I would like to join the Governor’s Committee of “100,000 PENNSYLVANIANS for the promotion of economic growth.” \ddre: City;. .County:.