—Lancaster Farming. Saturday. June 20.1970
12
Executive Foresees, Urges Changes
What’s Poultry, Eggs Future?
“Thnty years ... So What? sified corporations similar to needs to answer three key ques-
What’s Next?” —challenged Tom Ralston or Cargill. lions:
{S; V .i Reese anticipates that the co- Are going to have a pro
ninner of he Poultu and Es- ord.nator in the South will be motlon cfTort on e «S s? .
uinfri P ° d Eg ° primal ilv a contractor, while on Will there be one organization
a 0 the West Coast and in xoi them to piomote all products, or must
After complimenting the Board u s. they will in the mam own each product ha\e a promotion
on a distinguished 30-year his- their production. oiganization?
lory of proud accomplishment, . . ... How will the industry finance
Reese outlined new goals and Trade Association Organization cuc j l promotions*’
objectives to test capabilities to —lf the industry is changing. Us “ r '
*he maximum He identified tiade organizations must change Egg Promotion—The work of
l omp of the current ciusadeis of — Ol S° out of existence Thev PE.\B-consumer education is the
must and will change to insuie non-brand, generic effort to ex
'he egg mdustij and then e /j ective ac£lon t) ie new e n- p.md the total maiket for eggs,
launched into foui aieas of cur- vllonmen t Advertising is the suppoit of a
rent iclevance- bianded pioduct with the effoit
Reese said some of the pies- eX p ended the company mar
sme points in the new enuion- ket that pio duct,*' Reese de
ment aie Spanish eggs, Ralph , ?
Nader,, Senatoi Aiken, Bess c
The Structure of the Egg In
dustry—lt will be a cooidmated
system that is maiket-oriented
The trend will be towaid ‘TOO
coordinators" with cooidmated
groups of 5 to 20 pi oducers with
500,000 to 1,000,000 hens, co
operatives, coipoiations and in
dividual ownei-operators.
Examples of public held spe
cialized corporations were cited
as Cal-. Maine and Modern Foods.
Coopeiative examples used were
Cotton Producers and Mississippi
Federated. Large independently
owned units were typified as
Goldman in California and Mus
selwhite in Florida And diver-
Farm Calendar
Saturday, June 20
830 a m Junior Beef Cat
tle Field Day, Beef Barn
Penn State
12 30 p m 4-H instruction
demonstration on horse
showing, Click’s Trailer
Shop, Bareville
Sunday, June 21
2 00 p m Lancaster County
Senior Extension Club,
Lancaster Shopping Cen
ter, Lancastei
Tuesday, June 23
800amto5 00 pm Farm
Women Society 1, bus
toui to Governor's
Mansion.
9 00 am 4-H Daily Judging
Practice, Arthur Brene
man Farm, Willow Stieet
RDI.
1 30 p m Tomato growers
meetings, Bucks County
Neshaminy Manor Build
ing, U.S. 611, four miles
south of Doylestown.
630 pm. Dairy Princess
Pageant, Farm and Home
Center.
Wednesday, June 24
600 am Lancaster County
4-H group leaves for
Wisconsin trip, i eturns
July 1.
10 00 am to 8 00 p m Penn
sylvania Poultiy Fedeia
tion annual meeting,
Heishey Motoi Lodge,
Hershey.
10 00 a m to 3 00 p m Coun
ty ASC Committee meet
ing, Faim and Home
Center.
7.30 pm 4-H Wildlife
Club, Melvin Long farm,
Lititz RD3.
Thuisday, June 25
Young’s Cooperators Program,
Intel-State Milk Producers,
Treadway Inn, St David’s.
730 p m Society of Farm
Women 26, home of Mrs.
Abram Mumma,
Manheim.
8 00 pm 4-H Holstein Club,
Cuitis Akers faim, Quar
lyville RDI.
Satuiday, June 27
2 00 p m 4 H Soil and Wa
ter Conservation- Club
f picnic and'"doggie'roast,
quehcinna Ruei.
Meyerson, Salmonella leseaich, “Theie is absolutely no ques
farm labor unions, puce and tion but what consumer educa
movement tion correctly done, will pay,”
A product of the new industry ac^ec * eese
and somewhat typifying orga- The critical factor in consumer
nized action in some areas is the education is Budget. At the rate
new yearling, United Egg Pro- of the American Dairy Associa
ducers. While not a trade association, about four-tenths of one per
tion, it is performing rapidly and cent of sales, this would generate
successfully many functions that $8 million for eggs and $8 mil
some trade associations under- lion for broilers.
* ake ‘ Once the industry decides to
The Kearney Report on poultry have a strong, viable consumer
industry trade associations con- education program, and an ap
firmed that PENB was not a propriate budget is decided
trade association Its job is that upon, the “Tomorrow Boys” will
of promotion and it should not come up with the finances, Reese
be concerned with obtaining dol observed
lars to finance promotion activ- Research for the Egg Industry
ities —Research was categoiized in
Reese stated that the industry three majoi aieas maiket re-
BENDY BROOK COMPLETE
Registered Holstein Dispersal
TUESDAY, JUNE 30, 1970
11:00 A.M.
Location: Levi W. Mast farm 11 miles east of Reading,
Beiks Co., Pa. Turn off Rt. 73 at traffic light in Pleasant
ville onto Covered Bridge Road, continue Hi miles toward
Yellow House, look for auction arrows.
110 HEAD 110
54 Cows and first calf heifers, 24 bred heifers
for fall, 29 open heifers down to calves.
Cert Accred., Vacc., tested for interstate, DHIA re
cords including following.
• Maxine dtr. of Flashv Bov (Ex) (projected re
cord) sy, 305 d, 21,651 M -720 F (milked 124 lbs. day
for Api’il test, her Sequoia grdtr. (fall heifer)
sells.
Lydia, Osborndale Ivanhoe dtr. due fall, projected
record 305 d, 19,423, 618, 3.2%, bred to Caernarvon
Dutchman.
Kate Flashy Boy dtr. due Sept, with 362 d, 16,029, 585,
3.65% at 4 yrs.
Lois another Flashy dtr, with 305 d, 15,775, 613, 3.9%
at 4 yrs.
Maude 2 yr. 13,221, 462, 3.5%, dtr. of Vista Grand
Follow on Haven.
Average on 59 cows 13,269, 507, 3.82%
(ordinary farm conditions)
There are approx 30 head calving this summer, 34 due
thi oughout fall, many fresh now
Daughters of following sires. Vista Grand Last Master
(13), Flashy Boy (8), Northmoor Leader Hector (6),
Mothermarthas Promis (8), Citation Dean (8), Archie (3),
Caernarvon Dutchmark (9), Dutchmark is a full bi other to
Caernarvon Dutchman; Fair Hill Ivan Marc, Performer, Os
borndale Ivanhoe and a son of Ivanhoe
Cattle have plenty size, dairyness, pleasing udders, a
good working herd, selling due to labor problems
* » j *,
Be sure to attend; Catalogs available. ' u 1 f
Sale by LEVI W. MAST
Oley, Pa.
(Area) 215-689-5553
Aucts. and Pedigrees Carl Diller and J. E. Kreider
Phone (717) 464-2233 or 284-4517
Barn, Supt. John J. Stoltzfus
search, disease research and gram including going to the
special research. marketplace and determining the
„ , , .... „ . needs, wants and desires of the
Market research is the first consumer>
step in a total maiketing pro-
Special research might be diet,
Many acres of alfalfa have cholesterol or salmonella,
been cut during the past few These are fantastic opportun
weeks and many fields had more itics to increase sales and to cut
alfalfa weevil than expected On marketing losses through re
fields that weie not sprayed be- searc h
fore the fiist cutting, I'd strong- _. ‘ f . . _ .
ly advise the stubble be spiayed . These four points make up the
to kill the feeding weevil; if fram «' canvas of tomorrow
this is not done, the second virtually a blank. Industry has
giowth will be far below normal. * ake „ n up T
in fact heavy infestation will pre- Producers The basic question is:
vent a second growth. The latest Eow do we f “ nd apr ? m of
recommendation from alfalfa re- pr ?™l£V" d «f arcl '
search is to cut alfalfa every 35 not should be tbe pro "
days during the summer; if this ® ram ‘
is to be done with good yields, “Will we continue to HOPE for
no insects can be tolerated. Also, contributions on a voluntary
top-dressing with a phosphorus- basis? What about the area of a
potash fertilizer just after the compulsory national check-off to
first cutting is good management obtain funds for research and
and will increase yields. promotion?” Reese asked.
PUBLIC AUCTION
OF ANTIQUES AND
MISCELLANEOUS ITEMS
SATURDAY, JUNE 27, 1970
3 miles west of New Providence, between Rt. 272 and
222 along Hollow Road, Providence iSvp., Lane. Co., Pa.
Large brass bell (perfect); Corner Cupboard; piano
stool (claw feet), school desks: schoolmaster desk, marble
top diesser, slabs of marble, maible wash bowl; slate black
boards Extra special collection of bottles; dated jars, lot of
stone 3ugs;' glassware; Compote Copper tea kettle; small
iron kettle; iron waffle irons; fireplace crane; hand made *
bear traps, decoys; wine barrel; Carbide light. Antique car
lantern; lanterns; 50 ft wild cherry boards (planed).
14 foot cast iron water trough; anvil; hinges; old well •
hand pump Metal lockers; iron registers; window frames:
fuel tanks; wrought iron railing; laundry tubs; Spanish
style shutters; anything from A to 2, lots not mentioned.
Sale at 12:00 Noon
Owner,
WM. W. CHARLES
Aucts. Diller & Kreider Phone* 786-3738
Lunch Available
Beware-Rre Hazard
Hare you had your wiring up-dated
in the lost 5 years?
Have you been increasing your electricity load by
adding new electrical equipment yet not up-dating
your wiring needs?
Free Estimates on Farm Wiring for Garages,
Dairy, Poultry, Beef Cattle, Swine Buildings, etc.
A Qualified Staff Of Electricians Can Wire
• COMPLETE ENTRANCE SERVICE
• ELECTRICAL EQUIPMENT
• BARN or POULTRY HOUSE
MERCURY VAPOR YARD LIGHTS
Turns itself on and off. Acts as a
nighttime accident preventative.
175 watts, 120 volt . . . 563.33 r
175 watts, 240 volt $61.51 4
“Dusk-to-Dawner”
DESIGNED FOR ALL > X >
YOUR LIGHTING 1
> ... ... -JOBS < ...m'
t t
' • I.t« » J V
Agwayr
W 27 dillervibl^oad,Lancaster
Alfalfa Weevil
BEE-LINE
SUPPLY CENTER
Disease research and .the need
for it might .be typified by the
recent industry effort on March's
disease.
Ask for FREE estimate