—Lancaster Farming. Saturday. June B. 1970
20
Farmers Must Study C
(Continued horn Page 17)
whims of roiiMinins to dictate
what pioducts and/or semoes
thi y desire Tile eonstimei m.i>
bo a housewife, a utailci. .1
wholesale! 01 an \meiican fai
mer
A lesoaich and development
orientation approach has been
outdated It has been defined as
oemg basically production on
■nted. Some ma> define it as
acmg pure research Product
levclopment begins with re
•l arch and development with
ittle or no guidance b.v consum
ers
This approach serves its pui
pose in that new products arc
created, but how successful will
they be once they are manufact
ured and enter the maiketing
channel? Hopefully, they w ill be
successful, but based on past oc
currences. onl> a minutely small
percentage will ever sumve a
test market
As the farm is identified with
the market orientation concept,
the next step is to understand
consumer behaviour, determine
vhat pioducts consumeis pui
jhase, what motivates consumers
o buy these pioducts and how
consumers will use the products
‘hey buy.
If agncultuie will use this ap
proach, successful product lines
can be developed and this new
line of products will help mini
mize the possibility of failuie
once a product is intioduced in
to the market
A quote fiom an unknown au
thor exemplified this appioach
“It’s the taste of the fish and not
the fisherman that determines
the bait.”
We can modify this statement
to lead as follows “It is the
taste of the consumer, not the
manufactui ei, that determines
what pioducts aie offeied” The
ultimate success of any product
depends upon consumer accep
ance
For the 70’s dvnamic changes
’n food markets w.ll necessitate
a maiket-onented appioach
Let’s briefly levies what changes
might occiu in the 70’s
Development ot Mini-House
vife incieased income moie
ncusewives vvoikmg than the 28,-
000,000 now diiidgfciy of house
ivoik alleviated by technology,
convenience foods including boil
in-bag mam dishes, piepa ed
menus (an lines p.epa e 9,000
PROTECT YOUR FARM
WTH A PINCOR PTO
TRACTOR DRIVEN ALTERNATOR
• 50,000 watts surge capacity
• 16,000 watts continuous dut'
• Slow speed—lB6o RPM
operation
• Cool running triple chain
drive transmission
• Heavy duty motor starting
• Close voltage regulation
O Meets NEW A codes
• Heavy duty construction
• Induction hardened input
shaft
• Rain proof construction
• Completely wired control
box
• Three phase available
'SEE IT AT... i I
Haverstick Bros.
2111 Stone Mill Rd.
Lancaster, Pa. 17603
Th. (117) 393*5722
mcal/day), and processed meal
items.
More leiMiie time 30 hotu
week and home away fiom home
(lor the medy nch).
Inci cased mobility moie
away-fiom-home food consump
tion
\utomatcd supcrmaikcts
dial at-home service for grocer
ies and automated check out ser
vice.
Farmers larger and more
specialized operations, more
knowledgeable managers: farm-
f
1 '
I
L
Beacon now offers a feeding program for dairy steers that takes the roughage out of feeding.
ft is a research proven program that has been fed successfully in commercial feedlots in the Midwest
for over six years.
Get fast, low cost gains without roughage:
Birth to market in less than a year.
Daily gains (birth to butcher] of 2.8 lbs.
• Dressing percentage up to 62%.
• Feed conversion approximately 5 lbs. of feed per
pound of gain, also from birth to butcher.
• No hay, no grass, no silage,
• Low investment, low labor.
• High grade carcasses; young, tender meat.
Gehman Feed
Mill, Inc.
Denver
H. Jacob Hoober
Intercourse
stead will icMtnble a email fai
loi.v. small fai mo s w.ll hi come
welfare problems
Putting a mar. on the moon
will no; solve the pioblems of
crowded cities, and an and wa
ter pollution, icaolvc inlei na
tional pioblems, or slow the
population explosion Then, why
the great interest and suppoit'’
Simple, it captuics the imagi
nation of the people The day
our nation placed a man on the
moon every American sang the
praises oi this gicat scientific
~. n
* **
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r v ‘ t
i . **
*
'A
*
For full details call your nearest Beacon dealer or Beacon Advisor
r; r rj n
»"S —T "V yr-, # k< jy. - «-v
,i- - • *, : ;;< •■ o. f‘4£i'V
" **** •* V —« *SI <*£✓ %j. *t • £* *fr„
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- ■ v . IN .r >'-* •"* feSf
•as-'j n
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O. Kenneth
McCracken
Manheirrl
L B. Graybill
& Son
Strasburg
onsumers
arhn vement Kvei v eye was
«hud to the TV sol, eveiy sired
comer eonvei.sation was devot
ed to it. and nothing could take
ii« place in the newspaper head
lines
I am not trying to degiade our
achievements in space I am at
tempting to dncct attention to
the needs in the dairy industry of
tools for transition of a new ag
ncultuie era an urban con
sumer controlled era. The dairy
industry needs something to cap
ture the minds of people.
r r- f\ r x <>v, S? ?•:ml®
'. T 1 *" J y > 1 f%|
t'jf tfj-. a; U 1> v .. </>• £
*>
t ;•
v
Tencf-R-Leen is a registered trade
mark ot Doughboy Industries, Inc.,
Mew Richmond, Wisconsin.
BEACM^EEDS
The Beacon Milling Company, Inc.
Headquarters: Cayuga, N. Y.
II appears lh.il in every effort
to mei ease the net income o£
f.umers the “cheap food" com
plex has become a serious prob
lem The Amcncan consumcis
ait not seriously concerned about
the prices of non-food items.
It is important that we recog
nize the receding position today
of farmeis with respect to our
total population Today, we are
close to five per cent of the total
United States population.
I am inclined to think that the
(Continued on Page 21)
* * t 4
J
*
Bomberger’s
Store
Elm
Earl Sauder, Inc.
New Holland