2&— Lancaster Farming. Saturday. May 9.1970
Grocery Editor Reports
Retailers Will Accept Egg
“Ninety-two pc*r cent of the
food retailers sampled reported
they wore satisfied with both
the quality of cues and the ser
vice they gel fiom then sup
pliers." declaied Lewis Milko
vics. Progressive Grocer Perish
ables Editor, at the PENB
Directois’ Luncheon, in Chi
cago recently
Progressive Giocci suit eyed
980 independent stoic opeia
tors, 310 chain hcadquaiteis
and 306 wholesale headquarters
and icceivcd the highest per
centage i elm ns evei obtained
with a foui page questionnane
Completed returns covered
over 14.000 letail locations
The answers indicated that
egg sales weie down The late
1969 results indicated sales at
22 dozen pei $l,OOO sales,
whereas in 1968 the figure was
30 dozen The per cent of egg
sales to total dany sales was
15 5 per cent compared with 17
per cent in 1968.
Grade A Large eggs continu
ed to be the preference with 56
per cent However, AA Large
eggs, while still in third place
with 15 per cent were only
slightly behind the 16 per cent
for Grade A Medium eggs
Questions weie included on
egg pi ice because consumers
gcncially were complaining
about price In Dec-Jan, 41
per cent of the A Large. 44 per
cent of the A Medium and 31
per cent of the A A Laige weie
in the 75 to 79 cents per dozen
range.
The frequently quoted “resis
tance puce” tiaditionally for
Giade A Laige was estimated
to be 74 cents oi less by nearly
half of the respondents But,
37 per cent selected the range
75 84 cents and 15 pei cent
thought it was 85 cents oi high
er
Howevei, dining 1969, 86 per
cent thought the customer was
willing to pav more Over one
third believed the customer
would pay five to nine cents
more than the pievious resis
tance level, 2 per cent chose
the 10 to 14 cents more and one
fourth believed the customer
would pay 15 to 19 cents more
per dozen
One of the most significant
• Have You Heard?
(Continued trom Page 23)
bow tie should do it just like
they tie a shoelace then ad
just it for a neat appearance.
Banana Skin Tells
If the banana skin is yellow
V/ith gieen tips, you know the
banana is paitially upe You’ll
be able to cook, bioil, or fiy
bananas of this color
If the skin is all yellow, the
banana is film enough to cook
01 eat law
Bananas that are yellow, but
flecked with brown, are fully
upe and good for topping on
ceieals, and in fiuit cups, salads,
and desseits
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facts fiom this report is that the
retailers have discovered that
the ‘‘resistance level” of the re
tail egg prices is not an inflexi
ble barrier.
Another significant fact had
to do with types of egg cartons
While paper still accounted for
81 pei cent, paperboard drop
ped to 31 per cent, with molded
pulp being used by 50 per cent.
The biggest change was in
the use of molded styrofoam. In
1968, its use was reported by
nine per cent In 1969, this had
increased to 37 per cent of the
respondents Many operators
are using both the molded
types
Milkovic noted, “In color and
design, the egg packaging in
dustry has broken out of its
monochromatic world into a
multi-color splash that offers
the alert letailer new excite
ment and sales ” The preferred
color is still white, followed by
blue, green, yellow and gray
These are retailers choices as
influenced by the manufactur
er. It was suggested that a con
sumer survey might be mean
ingful.
Eighty-three per cent of the
respondents used a three-dozen
multi-pak. Only eight per cent
reported using them regularly,
however Nearly 60 per cent
stated that the perforated car
ton should be discontinued But
72 per cent said they would not
handle a six-pack
The big gun on ordering eggs
in a chain set-up is generally
the daily manager or clerk The
same is true for wholesalers
member stores Among the in
dependents, it’s most likely to
be the owner or assistant man
ager
Egg displays, or the lack of
them, seems to be the prime
responsibility of the dairy man
ager or clerk Suppliers were
active in only four per cent of
the stores reported.
While egg display seemed to
be improved, Milkovics observ
ed that eggs are still not get
ting the display space their
sales ana prom warrant Ver
ticle displays, used by most,
ATTENTION
DAIRY FARMERS
in THE FACTS SPEAK
FOR THEMSELVES
Lotest D.H.I.A. records from Geougo County
Ohio SHOW PIONEER FED
30% of Cows with 3000 Lb. Lifetime Fat Production
40% of Cows Producing over 880 Lb. Fat
50% of Cows Producing over 20,000 Lb. Milk
100% of Herds with 15040 Lb. average and over.
Pioneer Gets The Job Done. Why Not Give Us A Try?
Call your Pioneer man:
S ELMER M. SHREINER
Trading as Good’s Feed Mill
Specializing in DAIRY & HOG FEEDS
New Providence, Pa.
•iNciia?* Phone 786-2500
Ideas
with 10 5 shelf foot of space
were nearly double that of bin
displays. Those with wire bas
kets used 16-20 baskets
“The retailer does not want
to hear plain talk He reeds
market information and facts
about his individual retail egg
operation. Customize a market
strategy for him. Show him how
he can sell more eggs. He will
listen,” concluded Milkovics.