—Lancaster Fanning. Saturday. April 18.1970
20
ADA Will
In Selected
A special Amencan Daily As
sociation campaign in 11 select
ed maikcls will piomotc butter
from spnng thiough the end of
1970.
Markets in which the promo
tion begins the week of Apul
13 include Miami and Tampa-
St Petersburg. Fla , Boise, Po
catello-Idaho Falls and Twin
Falls, Idaho, Cedar Rapids and
Des Moines. Iowa; Boston,
Mass; Minneapolis-St Paul.
Minn , and Cincinnati. 0 Start
ing date foi the piogram in the
Fargo, N D - Moorehead, Minn
market is the week of May 24
"Butter Like Having A
For good production next lactation,
FEED PURINA
DAIRY CONDITIONER
As a daujman, you know that good milk production
doesn’t just happen It’s something you plan for by
establishing a herd with the genetic potential for good
pioduction, then managing and feeding your cows oO
they’ll pioduce up to their bied in ability.
Many successful local dairymen also plan for good pro
duction with a proven piogiam of diy cow feeding
They need Punna Dairy Conditioner, a reseal ch
pioven lation to help gue diy cov s body condition
they need toi good pioduction after they freshen.
Punna Dauv Conditionei is an extia-palatable 12*4
peicent piotein lation It’s foitified with vitamins A
and D plus e.xtid phosphoius to help guard against milk
fever
Purina Dauy Conditioner is low cost, too because the
amounts jou feed depend on youi cows’ condition and
on the quality of the loughages you feed For example,
a cow dned off in good condition being fed high-quality
roughages would requne less Dauy Conditioner than
a cow m only fair condition being fed fair quality
roughages
Diop in soon and get jour fiee copy of the
Punna Diy Cow Piogiam folder We 11 be glad
to show jou how Punna Dairy Conditionei can
help you prepaie jour diy cows for good pro
duction ne.\t lactation
John J. H css, 11, 3nc.
Ph 442 4632
Paiadise
West Willow
Farmers Assn., Inc.
Ph 464 3431
West Willow
John B. Kurtz
Ph 354 9251
R D 3, Ephrata
Promote Butter
U. S. Markets
Fiench Chef in Your Kitchen"
is the theme for the ADA pio
motion It spotlights butter’s
matchless flavor, and Us con
lenience and versatility foi
sauces and spieads, and as a
baking ingiedicnt
A heavy three-week televi
sion adveiUsing schedule and
a page “Hi-Fi” color newspapei
ad will introduce the promo
tion in each market The news
paper color ad features ten but
ter recipes which call for pro
fitable related items as well
High-frequency, small-space
newspaper achertising will stait
three weeks later, carrying the
Ira. B. Landis
Ph 394-7912
1912 Cieek Hill Rd , Lane.
James High & Sons
Ph 354-0301
Goidonville
Wenger's Feed Mill
Inc.
Ph 367-1195
Rheems
a m■u
i a a _oj
campaign to yem's end a
first time expansion of ADVs
special maikcts approach Ap
pioximatcly ten 60-hnc ads will
i tin in each food day news
paper edition ADA finds that
its “reminder size" ads late
above average m readership
Butter editorial fcatuies for
loeal media, and bioadcast ap
pearances by ADA home econo
mists will back advertising ef
forts. Four-piece display kits
will be supplied and piofession
ally installed free of chaige to
paiticipating food retaileis The
in-store material ties in direct
ly with TV and newspaper ad
vertising
A “Manager’s Bulletin" out
lines the ADA pi emotion for
stoie personnel and includes
butter and i elated item mer
chandising ideas Free black
and white butter ait, available
for retail adveitismg, enables
stores to tie their ads to the
ADA creative concept
The buttei pi emotion is de
signed to provide a poweiful
local piogram to back letaileis’
effoits and allow them to pio
mote nationally advertised
brands of butter and/or their
private labels It aims to m
ciease butter piofits dm mg the
intensive piomotion penod, and
to help food retailers sell piofit
able related items m many de
partments
ADA has used the special
market promotion technique
successfully before during
the past four years similar dairy
product strategy has produced
increased sales and profit in 48
markets
Donmand Parfonnance
New Van Dale “1230 Series II” Silo Unloader Customer-
Certified to outperform, outlast any make its size.
You’re in command. Push the
the new Van Dale “1230 Series
Unloader go into action—give yoi
output, feed more head—withoi
booster or added electricity.
Our say so? No, our customers
testify the “1230
Series 11" is better
three ways:
1. handles meaner
haylage
2. throws out of
larger silo
3. unloads on lower
current draw
So, demand
Command Perform-
For Full Market Reports
Read Lancaster Farming
Sutan..
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See Your Lebanon Chemical Co. Dealer
HERBERT GEHR Stevens
S. H. HIESTAND & CO. Salunga
LEROY T. GEIB EST. R. D. 2, Manheim
J. EARL BRUBAKER R D. 2, Manheim
ELIZABETHTOWN FARMER’S SUPPLY CO.
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