1.0 -LoncaMcr Farming. Saturday. January 17.1970
National Pork Council Reports
Results Of Six-month Study
C.m media adveitising and pio
notion of non-binnd food pro
ducts effectively change consum
cr attitudes about the pr •.’net'’
The national Poik Council, ic
potting the results of a six
LLOYD H.
KREIDER
Auctioneer
and
Sales Manager
Quairyville R#2 Box 180
Ph: 756 3394
APPLY
ON FROZEN
GROUND
Don’t hesitate to apply lime, even if the ground
is frozen. The freezing and thawing action of
Winter helps disseminate the lime, assuring you
a properly balanced soil, ready for Spring
plowing. And remember, liming pays in extra
bushels and tons of crops and forage.
MARTIN’S LIMESTONE
Blue Ball, Pa. 354-4125
DISTRIBUTOR FOR
LISTER DIESELS
SALES - PARTS - SERVICE
We sell from 3 1-2 K. W. to 100 K. W.
Generator Sets.
Lister Diesels can be mounted
on various pieces of equipment.
FREE ESTIMATES ON SET-UPS
Such as: Irrigation, Refrigeration.
Electric Generating Plants, etc.
Also Creamery Package Bulk Milk Tanks
C. B. HOOBER & SON
Intercourse, Penna
month research piojcct costing
nearly SlOO.OOO . says, “Yes' I '.
Althouth a number of commo
dity promotion groups have en
gaged heavily in media advertis
ing to support their products,
little effort has been made to
measure results in terms of con
sumer-image improvement
Still only two years old. the
fast growing Pork Council chose
to conduct careful rcseaich in
this aiea befoie developing long
time allocation of its faimer
mvested funds
The icseaich. conducted by a
national maiket anal.vsis Him. in
dicated that “substantial im
piovemcnt vva® measuied in sev
eial specific aieas effecting the
ccn®umei image ol pork”: that
meats manageis in major food
chains and independent stores
LIME
Gap, Pa. 442-4148
Phone: 768-8231
noted measurably Improved at
tlludci about pork among*!
their chopper.*; and that fresh
potk sales increased in S 3 per
cent of the stores in "advertised"
titles, as compared with only 31
per cent in "control" cities
The research was conducted in
six medium sired cities, starting
in March 1960 and concluding in
mid-September. Funds were di
vided between newspapers and
i.idio with spending in the "ad
vertising" cities at a rate of 13
cents per capita.
Based on pertinent buyer-atti
tudes unearthed in a 1968 re
search project by the Council,
the advei Using campaign sought
to put unpace in three areas, to
capitalize on consumer liking
for the taste and aroma of pork,
to erase a number of anxieties
abi ut pork products which re
stnct their use, and to put the
“pork is fat” image into piopei
perspective
\ll advei Using support centei
ed on fresh poik. the “non
b- anded” 40 pei cent of the car
cass which traditionally receive'
little sales support and which is
seldom profitable to either pack
ei or farmer
To measure impact of the cam
paign, 900 in-depth consumei
intei views were conducted piior
to the campaisn, anothei 900
following the six-month penod
Additionally, 81 managers of
meat depaitments were mtei
viewed to obtain their reactions
and icsults of the test campaign
4
In its research summaiy to the
Pork Council, Maiket Facts said,
“The foremost conclusion is that
consumer attitudes about poik
can be changed A numbei of |
negative beliefs about poik weie 1
dispelled among a significant j
numbei of consumeis in those j
cities where advertising took j
place This accomplishment |
should be viewed m light of the
lelatively short campaign and
the light advertising weight ”
Council plans had called for a
study of fresh pork sales in the
test cities, permitting some rela
ting of pork movement to advei
tismg impact However, market
researchers report that extreme
vanations in record-keeping by s
the several food chains and meat 1
ONE PO
OF
PORK
ON
ONLY
2.9 L
FEED
...with Fa
Gro-Pork
Talk about fast gains ... on less feed per
pound of pork! Let us tell you how hogs fed
Ful-O-Pep Gro-Pork 45 and ground com—lo
weeks to market—can produce a lb. of gain
on only 2.9 lbs. feed.
Extra feeding efficiency—extra pork from each
ton of feed—can make a big difference in your
Stevens Feed Mill, Inc. S. H. Hiestand & Company
Leola Salun § a
Harold H. Good 1 Stevens Feed Mill, Inc.
There’s little doubt that we're
having one of those old fashion
ed Winters with plenty of snow,
ice. and cold weather I recall a
news article last Fall saying that
the action and appeal ancc of the
caterpillars indicate a haul Win
ter; lime will tell but they arc
so right. With the blowing snow
and the very cold weather, now
suppliers make precise sales ic
sults difficult to obtain
The Poik Council made no at
tempt in this project to deter
mine whether advertising dol
lars “paid then way" in pork
marketing piofits
Advei Using, media and re
search costs for the p-ojects
v. ere funded by the Pork Coun
cil The National Livestock and
Meat Bcaid coopeiated by sup
plying “in-stoie” meichandising
materials and othei promotional
tools in both advei Using and pio
motion-only cities
Terre Hill
MAKE US YOUR FARM HEADQUARTERS
Cold Weather
net returns. Get the extra efficiency of Fu!-0-
Pep Gro-Pork 45—for top feed conversion at
low cost.
Come in. Check the record on Ful-O-Pep Gro-
Pork 45. It could be the most profitable 10
minutes you’ve spent this year! And we'll be
happy to visit with you.
might be a good time to obaerve
the farm homcitcad for aome
additional windbreaks Drifted
lanes and driveways might be
prevented by the proper plant
ing of several evergreen trees;
in addition the buildings will bo
easier to heat and therefore, a
lower fuel bill Special plantings
of trees as windbreaks are very
common in some parts of our
country, and more of them could
be used to an advantage here in
this part of Pennsylvania.
Robert K. Rohrer
Bulldozing - Grading
Pafz Sales & Service
Barn Cleaners - Silo
Unloaders - Cattle Feeders
Quarryville, R. D. 1
Hensel 548-2559
Stevens