14—Lancaster Farming. Saturday. December 20,1969 Bruise Damage In Broilers Studied Improved In oiler homes nnd equipment nml better handling pioccduies could cut bruise damage losses in the broiler In dustry. the U S Department of Agricultuie icpoits Coopeiative studies by USDA's Agiicultuial Rcscrach Service and the Georgia College of Agricultuie Experiment Sta tions, Athens, showed that the broiler industry is losing about $49 million a year because of bruises that have to be trimmed from chickens during pioccss ing. The studies were part of a broad program to improve the industry’s live broiler handling operations. In experiments to find the ex act sources and extent of bruis- Try A Classified Ad It Pays! wish you a John J. Hess, 11, Inc. Ph 442 4632 Paiadise West Willow Farmers Assn., Inc. Ph 464-3431 West Willow Ira. B. Landis Ph 394 7912 1912 Cieek Hill Rd , Lane. Thanh you for your friendship and oaironagel VVW-V-V-V.V-" Ing In the chickens before pro cessing at poultry plants, the re searchers found that about 20 percent of the birds handled by a commercial crew were suffi ciently bruised to require dim ming. Of these. 58 percent weie bruised before pickup on the farm. By pinpointing the causes of bruise damage, researchers will be able to develop better equip ment and handling techniques to i educe losses. Complete results of the studies are contained in a 10- page report prepared by ARS agricultural engineer Albert D. Shackelford, industrial engineer Rex E. Childs, and marketing specialist John A. Hamann. all of us James High & Sons Ph 354-0301 Gordonville Wenger's Feed Mill Inc. Ph 367-1195 Rheems John B. Kurtz Ph 354-9251 R D 3 t Ephrata Single free copies of the pub lication, ARS 5247, “Determina tion of Bruise Rates in Broilers Before and After Handling by Live Bird Pickup Crews,” may be obtained from the Transpor tation and Facilities Reseaich Division, ARS, USDA, Federal Center Building, Hyattsville, Md. 20782. Please use zip codes. Product awareness through proper advertising is essential when developing a profitable sales program for agricultural lime, an Extension agronomist at The Pennsylvania State Uni versity said last week during a conference in Minneapolis, Mmn James H. Eakin, speaking at the Annual Limestone and Plant Nutrient Shoit Course at the University of Minnesota, pointed out that when promoting ag-lime the aim must be to create a healthy attitude foi youi pro duct in the minds of youi custo mers “You may possibly have the finest ag-lune in >our state, but if your potential buyers aren’t aware of your pioduct it doesn’t ically exist,” Eakm told the shoit couise pait.cipants Those in business today, he added, must let otheis know they aie in business if they have hop es foi success We have too many ag-lime pioduceis who ex pect the product to sell itself Newest member of the staff says he’s supersalesman The tiouble is, we don’t sell supers Advertising Is Key To Ag-Lime Sales Program TWO MACHINES IN ONE ft r The first record of use of You don’t have to bo filled word king occurs In Egyptian holiday spirits to be Ailed wi history, some 3.000 B.C. the holiday spirit. NOW! Plan Fall Plowing for 1970 corn be sure to include: Phos & Potash Anhydrous Ammonia ALSO: follow our Alfalfa Program 0-18-36 Can include Boron and Chick or weed control at your desired 0-26-26 rate of application. TAKE ADVANTAGE OF WINTER DISCOUNTS Available on All Products ORGANIC PLANT FOOD CO. GROFFTOWN RD., NEXT TO WATERWORKS Ph. 392-4963 or 392-0374 YOUR FULL SERVICE DEALER HOLLAND STONE - atcaamf you can a/Ford S Inside, outside, yen’ll find the rich quarried look of HOLLAND STONE adds a touch of real ele-! gance to your Building designs.! And yeti HOLLAND STONE is one of the most economical build* ing materials today. Its unique versatility in size and shape lends a structural freedom to builders, t meeting new ideas, as well as cost 1 problems. Comes in a wide choice ' of naturally warm, distinctive J colors, plus Colonial white. The Jamesway Volumatic sil age distributor-unloader is the lowest priced combination on the market. It has no weights to adjust, no drive drum to manhandle, and it doesn’t depend upon silage for traction. Come in today for complete details. M. E. SNAVELY 445 South Cedar St., Lititz, Pa. 17543 Ph. 626-8144 Plow down this fall to your soil test recom mendations. It is one form of N that can be efficient ly applied this-foll af ter soil temps, reach 50° F. NEW OLLAND CONCRETE PRODUCTS, INC. NEWHOUAND PENNSYLVANIA wl NO DRIVE DRUMS TO LIFT NO V/EIGHTS TO ADJUST