Winter Promotion Features
Flavor Values Of Dairy Foods
The theme for the 12th an
nual winter promotion sponsor
ed by American Dairy Asso
ciation is "Dairy Foods . . .
Real Values in Flavor." Tailor
ed to fit post-holiday budgets,
the promotion will furnish
homemakers with economical
and nutritious meal suggestions
and also provide a platform for
grocers to sell dairy foods and
a wide variety of related items.
The first campaign for 1970 is
Robert K. Rohrer
Bulldozing - Grading
Pofz Soles & Service
Barn Cleaners - Silo
Unloaders - Cattle Feeders
Quarryville, R. D. 1
Hensel 548-2559
□OEIQO
NEW VAN DALE
forage and silage with ease.
Exclusive *»uger-type “beaters” de
liver all kinds of materials under all
kinds of conditions. No chopping,
clogging. Unloading auger-beaters
are counter-rotating, meter material
without bunching.
Two worm gear drives and sealed
self-aligning roller bearings through
out assure long life. .
Available in 16 and 18-foot sizes,
with a full 7' inside load width. Van
Dale Forage Boxes seif-unload either
right or left side with a simple change
of the roller chain. Exclusive 9"cross
conveyor overhan&prevents spillage.
Easy on-off metal roof and wood ex
tension add to useful height. Great
for larger loads, receiving bales.
scheduled to run from January
through April.
To launch the first promo
tional period, ADA will sponsor
a one-hour TV network color
spectacular, “Survival on the
Prairie,” to be narrated by
Hugh Downs and aired on more
than 200 NBC-TV stations on
February 13 at 7:30 p.m.
(E.S.T.). A half-page black and
white “reminder” ad is sche
duled in TV Guide on February
7 urging readers to stock up on
milk and to watch the ADA TV
program the following week.
Six minutes of dairy commer
cials will reach more than 17
million viewers of the ADA
sponsored program in 8% mil
lion TV homes. Serving sug
gestions for milk, cheese, ice
cream, cottage cheese, sour
cream and yogurt will be fea
tured. In addition, ADA will
have 10-second opening and
closing billboards and two one
minute commercials emphasiz-
iuger-type
' i
1 J
ing the flavor, value and ver
satility of dairy products.
Qualified markets will run
two one-minute milk commer
cials, plus opening and closing
billboards, in a new syndicated
television program, “Something
Else,” starring John Byner.
This fast-paced weekly program
is directed to teenagers and
young adults and will promote
milk 52 weeks a year.
Half-page ads in Junior and
Senior Scholastic are scheduled
weekly from January-April and
in Co-ed monthly during the
same period. Aimed primarily
toward teenage girls, the ads
will reach 80 percent of all U.S.
teens. The Senior Scholastic
magazine group also includes
World Week, Practical English,
Scholastic Scope and Science
World.
Spot television commercials
in qualified milk promotion
markets will help to boost milk
sales with the theme, “Energy
to Burn,” during the three pro
motional periods for milk and
milk products, as established by
American Dairy Association.
Spot radio commercials will al
so feature the “Energy to Burn”
theme and reminder announce
ments to homemakers to pick
up extra milk for the weekend
Small space newspaper ads will
support the “Energy to Burn”
buy more milk themes during
the January-April period.
Full-copy ads underlining the
importance of nutrition and
proper diet are directed to
opinion leaders and scheduled
monthly in Today’s Health, the
publication of the American
Medical Association, January-
April.
To extend the effectiveness of
pre-selling with television and
radio commercials and print ads
in magazines and newspapers,
American Dairy Association has
created a shopper-stopper kit of
in-store materials to sell dairy
products and related items.
The fellow who boasts that
he’s a “self-made” man is quite
apt to be a poor architect.
eaters” wl
CALEB M.
WENGER
R. D. 1,
Dnunore Center
Qnarryville, Pa.
Phone 548-2116
VAN DALE
Charles B. Hoober (Partner),
Charles B. Hoober Jr. (Part
ner), and Robert I. Kistlcr
(Salesman), of C. B. Hoober &
Son, Intercourse, Pennsylvania,
have just returned from Sheri
dan, Illinois, where they joined
Mr. Jim Hitchner, IH district
manager, of Harrisburg, Penn
sylvania, to witness the presen
tation of new International
Farm tratcors, as well as new
farm and industrial equipment
scheduled for introduction in
1970. Many millions of dollars
have been invested in research
and development by the firm to
develop these new products.
Among the machities they
saw in the presentation at the
firm’s Hickory Hill farm was a
new 130 hp turbo-powered farm
tractor; two additional heavy
duty models equipped with hy
drostatic drive; and another
heavy-duty diesel tractor in the
90-plus hp class.
tee)
Lancaster Farming. Saturday, December 6.196^
Tractor Presentation
Agricultural
PLANTFOODI
i “ 1 Peanut Hulls
P STO RF-jti We Give |TJ|
\ Green
L ".Look For This Sign” Stamps
So. Newport Road
Intercourse, Penna. Phone (717) 768-8451
Mr. Pork Producer;
Protect Your Profits
There is no greater threat to the succesful hog
operation than disease ..and no better way to mini
mize it than with Wayne Environ disinfection. Yes,
with one labor-saving application you can both clean
and disinfect your hog facilities and equipment.
Wayne Environ cleans better and destroys more
disease-producing, profit-robbing bacteria over a
longer period than any other product. Try this New
® working partner with Wayne Feeds.
Wayne Environ
PARADISE SUPPLY
Paradise
H. JACOB HOOBER
Intercourse, Pa.
H. M. STAUFFER
& SONS, INC.
Witmer
HERSHEY BROS.
Reinholds
C. E. SAUDER & SONS FOWL’S FEED SERVICE
uni East Earl R. D. L Quarryville
K. D. 1, fcari KD . 2. Peach Bottom
GRUBB SUPPLY CO.
Elizabethtown
DUTCHMAN FEED
MILLS, INC.
B. D. 1, Stevens
In addition, they saw a host
of new farm machines and im
plements, plus a new crawler
tractor and an industrial fork
lift.
Some 23 IH district offices
and their respective dealer or
ganizations, representing 3,100
franchised farm equipment
dealers, will visit the company’s
farm throughout November to
witness the presentation of the
products introduced for the 1970
selling season.
Previously, the company
showed the machinery to some
200 top sales executives from its
various farm equipment district
sales offices located throughout
the United States.
mmrfi&fDf* / *
WHITE OAK MILL
R D. 4, Manheim
HEISEY
FARM SERVICE
Lawn Ph: 964-3444
MOUNTVILLE
FEED SERVICE
R. D. 2, Columbia
ROHRER’S MILL
R. D. 1, Bonks
15