f* LnncaMor Farming, Saturday. November 22. 1%9
Consumer
Or Weight Control Not Major Factors
Affecting Markets For Dairy Products
The diet heat t conlioveisy concerned that cigarette smok
and the dieting and weight mg may be associated with can
w.ilchmg actions are not major cer Have you heard about
issue* affecting the markets for this 9 ”
dairy products, accoidmg to A Almost eveiybody, 97%,
data compiled for Amencan are aware of this issue.
Dairy Association by Unnersal Diet-Heart
Marketing Research Di G G Among those who are aware.
Quackenbush. ADA’s dn ectoi of what do they know or think
marketing and economics, said about heart disease 9 Is diet the
these data indicated that "the only cause 9 The sample group
whole milk market has been af- was handed a list of statements
fected slightly, that buttei sales to which they weie asked to
were affected more by dieting respond Heie are some exam
and weight watching than by pies
the diet-heait issue, and that 1 “Diet is the only factoi
cheese sales, having increased causing heait disease” In les
in per capita consumption may ponse only 3% said they belies
have been helped” ed it, but 91% said they didnt
Dr Quackenbush noted that and 6% didn’t know
Universal Marketing Reseaich 2 A pei son’s blood should
interviewed a national sample contain no cholesterol ” Only
of 3,422 persons age 15 and 9% belie\ed this but 70% said
over, both males and females, they didn’t and 21% said they
fiom May 30 to June 14, 1969 didn’t know.
The questions asked were stated 3 “Medical doctors know the
exactly as they were in similar cause of heart disease ” Heie
studies in the 1950’s and in 1961 35% sai dthey believed it, 51%
Q. “Some people have been said they didn’t and 14% said
concerned that diet and the they didn’t know
kinds of food people eat may be
associated with heart disease.
Have you heard anything about
this’”
A The percent who answered ant * 29% didn’t know.
“yes” was 36% in 1957, 34% in 5 “People with low choles
-1959, 50% in 1961, and 56% in terol in the blood never have
3969. heart disease ” Only 10% believ-
Dr Quackenbush points out e d it, 62% didn’t believe it and
that while there is an upward 28 % didn’t know,
trend, it is important to realize Dr Quackenbush points out
that only about half of the peo- that these data express a high
pie admit to being aware To degree of intelligence which, in
put this 56% figure in per spec- his opinion, would parallel a
tive, compare it with knowledge national sample of medical doc
of the cigarette-cancer contro- tors or nutritionists
versy. A list of items was read to
0 “Some people have been ie tot ? 1 sample (3,422 persons)
and the sample was polled
whether they believed or didn’t
believe that the item -causes
heart disease Ovei weight was
Frank H. Bucher
2160 Mam St, Rothsville
626-6504
Lester Erb
3 12 S Mt Joy St, Elizabethtown
367-7112
Jason H. Mellinger
Rl, Strasbuxg
687-6546
Jonathan S. Shirk
366 E Main St, Baieville
656-9302
Edgar C. Umble
Pequea Ave, Gap
4424525
Concern About Diet-Heart
4 “The human body manu
factures some of its own supply
of cholesterol ” Found that 64%
believed it, 7% didn’t believe
Ira. B. Landis
Ph 394-7912
1912 Creek Hill Rd , Lane.
Wenger's Feed Mill
believed by 91% a cause of
heart disease, high blood pros
suie, 85% cholesterol in the
blood, 64%: cigarette smoking,
75%, worry and frustration.
80%; and heredity, 55% The
rest said they didn’t believe or
didn’t know These answers,
again, according to Dr. Quack
enbush, indicate a high level of
intelligence He pointed out
that four of the items over
weight. high blood piessure,
Inc.
Ph 367-1195
Rheems
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James High & Sons
Ph- 354-0301
Gordonville
John B. Kurtz
Ph- 354-9251
R D. 3, Ephrata
cigarette smoking, and worry
and frustiatlon. exceed choles
terol in the blood in present
believing
The 5C r i of the sample who
wore awaie of the dict-heail is
sue wei o asked the following
open end question in oidei to
deteimme whether milk and
other dany pioducts wcie im
plicated'
Q “What kinds of food have
you heaid might be associated
with heait disease 1 ’”
A The pci cent mentioning
milk went from 3% in 1957 to
4% in 1959 and 1961, and to 7%
in 1969 The percent mentioning
some other dairy product or
dairy products went from 3%
in 1957 to 10% in 1959. ficm
13% in 1961 to 22% in 1969
Q “Are people who are aware
of the diet-heai t controversy do
ing anything as a result to alter
their diets 9 ”
A This study shows that
about one-third think they are
and two-thirds think they
at n’t doing something about their
diets.
in older to determine the ex
tent that the diet heart issue has
aflcctcd consumption of dairy
pioducts. the respondents were
given a list of foods and asked
which ones they ate or drank
yesterday This poll was taken
prior to any discussion of diet
heait, dieting or weight watch
ing Included on the list were
cheese, plain milk and butter.
The term “plain milk’’ was used
dunng the yeais to be synony
mous with “whole milk.”
Of the total sample, 59% re
ported drinking whole milk yes
terday (interpreted from now on
as on an average day). But 60%
of those aware and 57% of those
not aware drank whole
(Continued on Page 11)
John J. Hess, 11, Inc.
Ph 442-4632
Paradise
West Willow
Farmers Assn,, Inc.
Ph- 464-3431
West Willow