• Consumer
(Continued from Page C)
milk. Thus, with a higher per
cent of those aware of diet heart
drinking whole milk than those
not aware, there would appear
to be little effect The same con
clusion was reached in the 1961
study.
Butter was used by 34 r ; of the
sample on an aveiage day
Among those awaie of dietheait
the percentage was 33 Among
those not aware it was 37%.
Thus, some effect is indicated
Thirty-seven percent of all
people reported using cheese on
an average day For people
aware of the diet-heart issue the
figure was 40%: for those not
aware it was 33%.
As milk, butter, and cheese are
the major sales items in the
dairy economy, other products
were not studied. It is Dr Quack
enbush’s opinion that they would
fli
hi
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You're in command. Push the
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Our say so? No, our customers
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three ways:
1. handles meaner
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2. throws out of
larger silo
3. unloads on lower
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So, demand
Command Perform -
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ones studied
Diet And Weight Watching
All respondents were asked
“Are you on any sort of a diet at
the piesent time''” If they an
swered "yes" tliev were shown a
caul listing vaiions kinds of
diets and then asked: "What
soil of a diet arc you on?” Those
who didn’t say anything about
weight with icspect to their diet
and all who were not on any sort
of a diet wcie asked “While
many people aie not on a strict
diet for either gaming or losing
weight, they are still somewhat
concerned with watching then
weight In your case, do you
watch your weight, so as not to
gain weight, so as not to lose
weight, or don’t you have any
weight problems?”
ADA concern with dairy pro
ducts consumption is with people
taking action with respect to
weight compared to those with
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no problems and taking no ac
tion. The Amencan Dairy Asso
ciation study shows that 11% of
all adults of 15 and over are on
a diet to lose weight, 31% arc
not on a weight diet, but aie
watching so as not to gam. and
52"< have no weieht pioblem
What eflect has action with
icspect to weight control had
upon plain or whole milk con
sumption 9 We find that 40%- of
those on a diet tc lose weight
drink whole milk on an average
day For weight watchers, it was
58% and for those with no
weight problem it was 62%. This
means that about 6% of all
adults have left the whole milk
market due to action on weight
conti 01, w'hich is substantially
more than those leaving because
of the diet-heart issue
It is important to remember
that nearly two-thuds of the
whole milk is drunk by children
of 14 and under, who were not
in the study, and w’ho likely
aren’t concerned with weight con
trol In addition, theie has been
the shift fiom whole milk to
skim and 2% which would fur
ther diminish the impoitance of
the 6% of adults who have left
the whole milk market m terms
ot fluid product pounds
What is the effect of dieting
and weight watching on the but
ter maiket 9 The data indicate
that 25% of the people on a diet
to lose weight eat butter on an
average day The percentage foi
those not on a weight diet, but
watching so as not to gam was
32 Foi people with no weight
problem it was 37% Combining
both the diet and weight watch
ing yields 8% who have left the
butter market since the 1961
study. Obviously there are many
other factors that have contri
buted to the decreased per capita
consumption of butter.
Survey data shows that 39%
of the adults on a diet to lose
weight eat cheese on an average
day. The figure is 40% for the
weight watchers, and only 34%
for those with no weight prob
lem.
In shoit, the milk market has
Lancaster Farming. Saturday. November 22.1969—11
been affected slightly by con
sumer concern about diet-heart
oi weight control, Initlei sales
affected more by weight watch
mg than by diet-heart, and
cheese sales seem to have been
helped More adults have left the
whole milk maikcl due to weight
conti ol than to diet-heart, fewei
people are eating butter for a
variety of reasons; and people
aware of the diethcai' i: c ue eat
cheese moie fieqacntly than
those not aware of it
There has been only one King
John in English history
THIS FARMER is on his way
to the bank...
How did he make this profit? Well, to start with, he
bought good steers; then fed Red Rose Cattle Sup
plement mixed with his grains. He provided the
steers with a ration that produced fast gains and
he was able to get his steers to market . . . early.
You, too, can earn more money from your steers
if you feed Red Rose 32, Red Rose 50 Beef Cattle
Supplement, or Red Rose Steer Feed.
If you’re anxious to make better profit why don’t
you let us explain our feeding program to you?
Red Rose
CATTLE FEEDS
Walter Binkley & Son
Lititz
Brown & Rea, Inc.
Atglen
Elverson Supply Co.
Elverson
Henry E. Garber
R. D. 1, Elizabethtown, Pa,
L. T. Geib Estate
Manheim
I. B. Graybill & Son
Refton Strasburg
E. Musser Heisey & Son
R. D. #2, Mt Joy, Pa,
Heistand Bros.
Elizabethtown
Red Rose Farm
Service, Inc.
N. Church St., Quarryville
Soil Tests
Soil tests can only be as ac
curate as the sample taken If a
land owner is going to have his
soil tested, he should lake a veiy
accuiate and representative sam.
pie of the field or garden; this
moans drawing the sample fiom
at least twelve places through
out the area and mixing well be
fore taking the sample to be
tested If the sample is taken
quickly and carelessly it will
not give the tiue need of the
plot and the investment will do
very little good Take time to
draw a very representative sam
ple from the field and do a
thorough job of mixing.
•Xv.v
Xv.v!
SSSxS
. . . to deposit the
money he made when
he sold his steers.
David B. Hurst
Bowmansville
Martin's Feed Mill, Inc.
R. D. 3, Ephrata, Pa,
Mountville Feed Service
Mountville
Musser Farms, Inc.
Columbia
Musser's Mill
The Buck
Chas. E. Sauder & Sons
Terre Hill
Ammon E. Shelly
Lititz
E. P. Spotts, Inc.
Honey Brook
H. M. Stauffer & Sons,
Inc.
Witmer