Shoppers Spend More Time,
More Dollars And Buy More Eggs
“Few shoppers in today’s food released information on the Pay
markets are aware of the influ- Less study by Purdue University,
ence that the manner in which Hy-Line Chicks of Tipton, India
foods are presented or displayed na, was the egg distributor and a
has either on their time or pock- project cooperator,
etbook.” reports Patricia Myles, . ... t . . . .
PENB’s Director of Home Econ- J n «“» stud y ll wa » determined
omics that the average shopper spent
115 minutes to purchase $8,25 of
A case in point is the recently food and related items. And that
FEEDER PIG SALE
SATURDAY, NOVEMBER 22, 1969
Watch for sale sign at the Reifsnyder Rd. along the
Brubaker Valley Rd leading from Rt 322 at Clay to Rt. 501
300 HEAD 35 TO 70 LBS. YORK AND YORKHAMP
At 1:00 P.M.
by MELVIN M. MARTIN
Frank and Paul Snyder, Auct.
800 -- FEEDER CATTLE
& CALVES - 800
Friday, November 14th
at 1:30 P.M. EST
BLUE RIDGE LIVESTOCK SALES, INC.
Charles Town, W. Va.
Billy F. Owens, Mgr.
Public Sale
of Farm Machinery and
Household Goods
lh Miles South of Conestoga, Off Shenk Ferry Road, 10
Miles Southwest of Lancaster using Route 324.
SATURDAY, NOV. 22, 1969
Super M D Farmall with 3 Pt. Hitch,
Cockshut 35 Tractor with Cults.,
M. H. No. 80 Special 10 ft. Combine,
M. H. Self Propelled Cornpicker,
I H.C. Equipment as follows No 10 - 16 Disc Gram Drill
(good), 531 - 3 Pt Plow, 3 Bottom, 241 Cornplanter and a Fast
Hitch Cornplanter, No 100 Fast Hitch Mower, No 2 Hay Condi
tioner, No 16 Harvester (like new), No 40 Spreader No 15 Side
Delivery Rake, Disc Harrows, N H. 77 Baler, Case Forage Blow
er, Case Heavy Duty Cut-away Disc Harrow, Spring Harrow, J D
Side Delivery Rake 3 Pt, J D Crimper, Bnlhon Cultipacker.
Case Cornpicker, John Deere P T 0 1 Row Potato Digger, 2 Row
Potato Digger, Bemis 2 Row Tobacco Planter
19618 160 I.H.C. TRUCK, 16 FT. STAKE BODY,
CATTLE RACKS, 30,000 Miles (Good)
1953 STUDEBAKER PICKUP WITH RACKS
2 Forage Wagons with False Endgates Unloading Unit, 2
Smoker Elevators, Giam Bin on Wagon Corn Diag, 2 Tobacco
Wagons NH Cornsheller No 44 Beai Cat Hammeimill, 2 Ton
Feed Mixer P T 0,12 ft Giam Auger 8 000 Tobacco Lath 2 Bale
Boxes, 60 ft. Endless Belt, Mounted Wood Saw, Platform Scales,
Bag Wagon, Gram Cleaner, Hog Feeders, Tiougiis, Hand Coin
sheller, Sti aw Cutter, Log Chains
4 Electric Broodeis, Fence Posts, Tobacco Clippers, Cow Clip
pers. Milk Cans, Buckets, Tools, Shovels, Forks and other articles
not mentioned The above equipment has been very well cared
foi.
3 Piece Living Room Suite, 10 Piece Dining Room Suite
Piano, 2 Wardrobes, Sewing Machine, Large Chest Freezer, 6
Cane Seated Chairs, 2 Rockers, 4 Kitchen Chairs, Utility Cabinet,
Floor Lamps, Table Lamps, Tables, Speed Queen Washer, Twin
Laundry Tubs, 2 Meat Benches, Meat Grinder, Shoe Lathe Egg
Grader and Keenco Egg Washer, Egg Baskets, Quilting Frame,
4 qt Pasteurizer, qt and pt Jars, Play Pen, Some Antique Dishes
Punch Bowl with 5 Cups, Wood Potato Masher. Chocolate Set,
Some Nippon China, etc
1 HOUSEHOLD ITEM 10:30 TILL 12. SMALL ITEMS 12 to 1,
Kreider and Diller, Auctioneers
Lunch By New Danville Fire Co,
10:30 A. M.
HOUSEHOLD GOODS
’! i j
Terms by
HENRY SOUDERS
she spent 30c more when she
didn't have a shopping list. Only
17 per cent had such lists.
At the retail dairy ease, where What happened?
this store displayed eggs, Mrs Mrs. Consumer then spent 15%
Average Shopper shopped for 74 more time (87 seconds) shopping
seconds and spent $1.17 on items it She spent 19% more money
selected from 177 different ($1.63). And she bought 10%
choices. more eggs.
The dairy case display was The consumer tended to shop
rearranged into family group- the revised dairy case more com
ings, the power or demand items pletely. The use of the full vision
divided by the impulse items, the principle placed more demand
full-vision or multiple tier dis- items (eggs, milk, cottage cheese
play used even on milk and and margarine) at eye level The
DILLER & STOLTZFUS
REGISTERED
HOLSTEIN SALE
MOSTLY CANADIAN CATTLE
SATURDAY, NOV. 15, 1969
Location: Along Rt. 222, 6 miles South of Lancaster on
the Carl Diller farm.
40 HEAD
Including some Grade cows. Mostly fresh or close
springing young cows and first calf heifers with D.H.I.A.
records from 12,000 lbs. milk to 20,000 lb. milk of which a
number are classified.
Bloodlines represented Kingpin, Marquis, Forest Lee
Rockette Centurion, Lassie Leader, Rockman, Oats Farm
Gallent R.A., Tidy Burke Cyclone Cricket, and others.
Catalogs upon request.
Sale at 12; 45 Sharp by
CARL DILLER and
JOHN J. STOLTZFUS
Auctioneer J. Everett Kreider
Farmers present at 12:15 will receive meal tickets.
w <■. »W < S
•••v A iw/ rj. -
Public Auction
FRIDAY, NOV. 21, 1969
STARTING AT TO A. M.
20 to 30 TRACTORS
MANY MAKES AND MODELS
International, Ford, John Deere, Allis-Chalmers, Case.
Massey-Harris, Massey-Ferguson, Oliver
FARM MACHINERY
Harvesters, mowers, cornpickers, blowers, hay balers, etc
Some Lawn and Garden Equipment
Attention DEALERS & FARMERS:
Bring your own surplus equipment in to be sold
on consignment.
Dry Goods man will be here for the Ladies.
TERMS CASH
We buy, sell, trade, wholesale-daily.
Used Parts for most make & model of Tractors & Farm
Machinery.
WENGER'S FARM
MACHINERY, INC.
So. Race St.
Rentzel and Horst, Auctioneers
7 i
eggs and 62 items eliminated
CONDITIONS BY
717-866-2138
Lancaster Farming. Saturday, November 8. 19fi9—27
Myei*stbwn, Pa
elimination of the straight-line
display effect created moic in
teresting product gioup sections
and total sales of the depart
ment did not decrease even
though 62 items were eliminated.
"This change In egg sales had
nothing to do with a change m
egg price It was not affected by
either a holiday or an advertis
ing pi emotion It simply sold
more eggs." concluded Miss My
les.
TREASURERS TO
DISTRIBUTE ANTLERLESS
DEER LICENSES
Pennsylvania county treasur
es aie scheduled to begin dis
tributing antlerless deer li
censes on Monday, No\ ember
10.
For those who have not yet
applied, antlerless licenses are
still available in ten counties.
These are the counties which
still have licenses Allegheny,
Beaver, Centie, Chester, Dela
ware, Lawrence, McKean. Mont
gomeiy, Tioga and Washington.
County treasurers will be
permitted to issue antlerless li
censes to non-residents begm
ing November 15.
Dress Forms
It took centuries to come up
with a workable model of the
dressmaker’s dummy or dress
form, says Mrs Ruth Ann Wilson
Penn State Extension clothing
specialist The fust try was a
muslin form stuffed with cotton
batting Next came wire forms,
some like adjustable wire cages.
Rubber dress forms that could
be blown up like a balloon came
next By the 1940’s the sculptur
ed dress form made its appear
ance It could be shaped right on
the body The newest diess form
can be adjusted to ind.v t dual
measurements at six places
A good leader is one who can
inspire otheis to do what he
wanted done, anyway
ADS