26—Lancaster Farming, Saturday. November 8.1969 WASHINGTON REPORT Aft Congressman Edwin D. Eshleman fIU IM BUH Nearly everyone is aware of zincs, see on television or hear the tremendous power held by on the radio. But, what if the the news media. All elements “truth” is slanted? What if of the media newspaper, some particular viewpoint is eli radio. television and magazines cited by the way in which the plav a big role in the shap- news is presented? What if, as ing of public opinion The busi- in advertising, the media are ness of passing along mforma- used to sell a select group of tion to the public necessarily ideas out of the many which are carnes with it some ability to available? Such a condition cer influence public thinking. In a tamly would seem to be an republic, that ability is power abuse of power. because our national policy Just by raising questions, 1 glows out of what the people may have implied that the news think. is not as honest as it might be. In recent years, a concern has While that is a technique which emerged about the use of this has been used with some suc power of the press in the United cess by some national reporters States Time and again, it has lately, I don't mean to say that been proven that most people all the news is distorted. Most accept as true that which they of the media are not abusing read in newspapers and maga- their power. Most try to do an EV sN S. * V-" vsf AWC WIW A % % w«a / A «•> i V V% VW •Wk.*’ « V W'»A« Public Auction 60 REGISTERED AND TOP GRADE HOLSTEIN DAIRY CATTLE 60 Sale to be held In the dairy barn arena at the Aberdeen Sales Co. In Churchville, Harford C., Md., located on Md. Rt. 22, 6 mi, east of Bel Air, Md., (via U.S. Rt. 1) and 6 mi. west of Aberdeen, Md., (via U.S. Rt. 40 or Kennedy High way) on Friday, November 14, 1969 at 8:00 P. M. EST James Carter of Brampton, Ontario is shipping 30 head of top registered and grade Holstein Ist calf heifers for this sale of which approximately 15 will be fresh. There will be other consignments of fine cattle from top local herds. Plan to attend this sale if you need additional cows or replacements. All cows are T.B. Accredited, Certified Bangs Free and tested within 30 days of sale. Freshening dates, breed and due dates and milk weights will be available. TERMS CASH ABERDEEN SALES COMPANY Sale Managers Phone: 301-734-6050 Night: 734-7105-272-1368 mr — ... 7 . , s* ~ ' . \ •• PUBLIC SALE VALUABLE EARLY STEAM ENGINE PARTS AND STEAM AND TRACTION ENGINES SATURDAY, NOV. 15, 1969 9:00 A.M. Located at Kinzers, Pennsylvania, East of Lancaster along Route 30. Consisting of the following: Aultman Taylor Steam En gine, Case Traction Engine, Horsepower Unit, Cadillac Ambulance. PARTS OF ALL KINDS for Case, Frick and Various Other Makes of Steam Engines. Also Threshing Machine Parts. 1 You Will Want to Attend This Sale If You Need Parts From the Steam Engines of the Past and Present Century. i,‘ { , i Parts are from the former Arthurs. Youfag Co., Kinzers,' Pa. - , , i, ! , ' 1 'Saleßy •' f ,■ ( u KINZER EQUIPMENT CO. Elmer M. Murry, Auct. Lititz, Pa. - 626-5244 t ' , honest job of presenting the facts. Since I readily admit that the majority of newsmen are reputable, you might be tempt ed to ask why there is concern about the power of the press. The answer can be found in some disturbing signs which daily become more noticeable. One sign is the expanded use of the technique that I applied above ask questions, imply wrongdoing, but never really prove anything one way or the other. Another sign is the in creased preoccupation with the idea that the only big news is bad news. Still another sign, and perhaps the most disturbing one, is the willingness of the media to simplify every issue by dividing it into two unalterably opposed camps. I would like to pursue that third point a little because its an important one. As you follow the news, you soon could be come convinced that everything has two sides and only two sides. The war debate has the hawks against the doves. The generation gap pits adults against youth. Each national is sue seems to have only two ex tremes. The trouble with that kind of news coverage is that it ignores two basic facts. First, decisions are most often made on the mid dle gorund while the extremists scream at each other. I was fas cinated to learn, for example, that many of the Congressmen most often in the national news are not those who are the big decision-makers but are merely those who talk the most. Second, people tend to behave the way they think they are expected to behave. For instance, the gen eration gap is nothing new, only more publicized. Yet, it has be come more of a problem possi bly because as a result of the FREE SAMPLE COPIES Copies of LANCASTER FARMING are not always easy to find they are not sold on newsstands and perhaps some of your friends may not be acquainted with our weekly service. We / ll be glad to send, without charge, several copies of LAN CASTER FARMING to your friends or business associates. Just write their names and addresses below (You'll be doing both them and us a favor!) Street Address & R. D, City, State and Zip Code (You are not limited to two names. Use separate sheet for additional names.) Your Name Address □ CHECK here if you prefer to send a Year’s (52 issues) GIFT subscription for $2 each ($3 each outside of Lancaster County) to your friends listed above. If so $ enclosed, or (2 Bill me later. Please mail this form to: P. O. BOX 266 publicity many young people and read the news as well as and adults think that they are f or those who report the news, somehow abnormal if they don’t p or the repor te r it asks that you have intense hostilities toward . . the “other side ” be demandin g but ' air - Por aII I suppose this commentary on ° thers - 11 asks that evalu * the news media carries a mes- a * e care^u^y * ba * wb * cb * be sage for those who see, listen to media presents. PUBLIC DAIRY COW SALE Starting 8:00 P.M. Sharp Sale located 5 miles North of Rt. 222 along 897, 2 miles North of Reinholds. 55 HEAD OF CATTLE This includes an entire Lackawanna County herd. This is a top grade young herd. Some strictly fresh and balance springers. This herd was sold due to barn fire. Will also have 2 purebred and one grade stock bulls. Plus a load of cows from Centre County. Health charts night of sale. Randal Kline Auctioneer Vernon and Ray Kline Owners NOT RESPONSIBLE FOR ACCIDENTS THURS. NIGHT, NOV. 13 Phone area code 215 267-2368 or 267-3891 REFRESHMENT STAND vTwaii' Street Address & R. D, City, State and Zip Code LITITZ, PENNA.