the department average. Gener
ally, these retail researchers be
lieve that if the turns (turnover) . .. . , ,
, . on anv item is more than twiee Semi-demand items include
This trucism is not based on old formula ...VxM = P. Stat- the department average the item cheeses and the milk beverages,
nutrition, or the inherent good- ed in non-hieroglyphic English, i s under-disnlaved ° ’ 01 Im P u l se items include the spec
ness of eggs but is a food retail- Profit is equal to the Margin (per n .* * ' , ialty cheeses, spreads, cookies
erism,” declares Neil Castner, item) times the Volume or num- A Power I * ems or Demand items a nd pastries found in most daily
Poultry and Egg National Board ber of sales. draw customers and are fast display cases.
Chairman. movers. Therefore, they should
' , Eggs are a low profit per dozen be advertised and featured. In The definition of eggs as a
The US. food retailer divides item for the retailer, but the most retail food stores eggs aie Power or Demand item should
through experience and edu- turnover or volume is —or can not so treated. not leave the impression that
catlon th r> vanous 'f 61113 he bf! ~ eggsccllent. j n the Dairy Department eggs aren’t also purchased on
°“t r 3 M i S ; Co " sum ® r into De ' Demand items are defined by where over 80% of the eggs sold impulse. Recent studies mdicat
mand and Impulse items. Oesterle and Kepner as those in at retail are stocked, there aie in g that as much as 83% of the
Demand items basically are which the sales per shelf foot (or four Power items These are customers did not use a shopping
volume items and profitable square foot exposure) are twice EGGS, milk, cottage cheese and I,st showed no differences in egg
Retail profit originates from the ... but no more than three times margarine. purchases.
Eggs Are A Power Item
Now, Don’s Brings This Health-Giving, Money-Saving,
Watering System To Poultrymen.
SWISH WATERER
DON’S SALES & SERVICE
381 East* Jackson St.
P. O. Box #l4l
There have been no studies “The egg, by its profit pei
available on the frequency of formance in the retail food stoi
newspaper advertising of these es, has earned rightfully the Jes
four Power items, but most egg ingnation of Power Item ” de
men feel that retailers advertise dares Dr L A Wilhelm, PENB
milk, cottage cheese and mar- president. “The fact that too
ganne at least ten times moie many retailers under-display, un
than eggs der-advertise and under promote
COMPLETE FARM
WIRING SERVICE
A Qualified Staff Of Electricians Can Wire
• COMPLETE ENTRANCE SERVICE
• ELECTRICAL EQUIPMENT
• BARN or POULTRY HOUSE
Ask for FREE estimate
MERCURY VAPOR YARD LIGHTS
Turns itself on and off. Acts as a
nighttime accident preventative.
175 watts, 120 volt $63.33 ISI
175 watts. 240 volt .. $61.51
“Dusk-to-Dawner”
DESIGNED FOR ALL
YOUR LIGHTING
JOBS
fSSiavl BEEL,NE
SUPPLY CENTER
1027 DILLERVILLE ROAD, LANCASTER
24 HOUR SERVICE DAILY PH. 717-397-4761
Self-Cleaning Action Swish open cup design is
easier for birds to reach and drink from en-
tire inner surface stays free of residue, eli-
minates breeding grounds for bacteria.
Saves Labor Swish Waterers do away with
the water cleaning chore in the poultry house -*
the one that is too often neglected.
New Holland, Penna. 17557
Phone 354-9745
Lancaster Farming, Saturday, November 8,1969—19
eggs in relation to milk, cottage
cheese and margarine, is an in
dictment of those who should be
influencing the egg retailer. We
simply haven't told our stoiy
well enough, often enough, or
as effectively as the dam tnd
mai ganne people,” Wilhelm
concluded
ghtaors
Hy He
“Wait 'til my analyst hears
about thi«!”
CLEANER
IS
ELECTRIC
HEAT!
Cleaner because it's
flameless, cannot
create smoke or
500 t... or odor, for
that matter! So,
convert your present
home to flameless
electric heat soon
... you’ll be glad
you did for many
reasons! Call PP&L
today ftr a free
estimate of
operating costs in
your home.