the department average. Gener ally, these retail researchers be lieve that if the turns (turnover) . .. . , , , . on anv item is more than twiee Semi-demand items include This trucism is not based on old formula ...VxM = P. Stat- the department average the item cheeses and the milk beverages, nutrition, or the inherent good- ed in non-hieroglyphic English, i s under-disnlaved ° ’ 01 Im P u l se items include the spec ness of eggs but is a food retail- Profit is equal to the Margin (per n .* * ' , ialty cheeses, spreads, cookies erism,” declares Neil Castner, item) times the Volume or num- A Power I * ems or Demand items a nd pastries found in most daily Poultry and Egg National Board ber of sales. draw customers and are fast display cases. Chairman. movers. Therefore, they should ' , Eggs are a low profit per dozen be advertised and featured. In The definition of eggs as a The US. food retailer divides item for the retailer, but the most retail food stores eggs aie Power or Demand item should through experience and edu- turnover or volume is —or can not so treated. not leave the impression that catlon th r> vanous 'f 61113 he bf! ~ eggsccllent. j n the Dairy Department eggs aren’t also purchased on °“t r 3 M i S ; Co " sum ® r into De ' Demand items are defined by where over 80% of the eggs sold impulse. Recent studies mdicat mand and Impulse items. Oesterle and Kepner as those in at retail are stocked, there aie in g that as much as 83% of the Demand items basically are which the sales per shelf foot (or four Power items These are customers did not use a shopping volume items and profitable square foot exposure) are twice EGGS, milk, cottage cheese and I,st showed no differences in egg Retail profit originates from the ... but no more than three times margarine. purchases. Eggs Are A Power Item Now, Don’s Brings This Health-Giving, Money-Saving, Watering System To Poultrymen. SWISH WATERER DON’S SALES & SERVICE 381 East* Jackson St. P. O. Box #l4l There have been no studies “The egg, by its profit pei available on the frequency of formance in the retail food stoi newspaper advertising of these es, has earned rightfully the Jes four Power items, but most egg ingnation of Power Item ” de men feel that retailers advertise dares Dr L A Wilhelm, PENB milk, cottage cheese and mar- president. “The fact that too ganne at least ten times moie many retailers under-display, un than eggs der-advertise and under promote COMPLETE FARM WIRING SERVICE A Qualified Staff Of Electricians Can Wire • COMPLETE ENTRANCE SERVICE • ELECTRICAL EQUIPMENT • BARN or POULTRY HOUSE Ask for FREE estimate MERCURY VAPOR YARD LIGHTS Turns itself on and off. Acts as a nighttime accident preventative. 175 watts, 120 volt $63.33 ISI 175 watts. 240 volt .. $61.51 “Dusk-to-Dawner” DESIGNED FOR ALL YOUR LIGHTING JOBS fSSiavl BEEL,NE SUPPLY CENTER 1027 DILLERVILLE ROAD, LANCASTER 24 HOUR SERVICE DAILY PH. 717-397-4761 Self-Cleaning Action Swish open cup design is easier for birds to reach and drink from en- tire inner surface stays free of residue, eli- minates breeding grounds for bacteria. Saves Labor Swish Waterers do away with the water cleaning chore in the poultry house -* the one that is too often neglected. New Holland, Penna. 17557 Phone 354-9745 Lancaster Farming, Saturday, November 8,1969—19 eggs in relation to milk, cottage cheese and margarine, is an in dictment of those who should be influencing the egg retailer. We simply haven't told our stoiy well enough, often enough, or as effectively as the dam tnd mai ganne people,” Wilhelm concluded ghtaors Hy He “Wait 'til my analyst hears about thi«!” CLEANER IS ELECTRIC HEAT! Cleaner because it's flameless, cannot create smoke or 500 t... or odor, for that matter! So, convert your present home to flameless electric heat soon ... you’ll be glad you did for many reasons! Call PP&L today ftr a free estimate of operating costs in your home.
Significant historical Pennsylvania newspapers