12— Lancaster Farming. Saturday. Juno 7.1969
• Dairymen's
(Continued nom Page 0)
mo nol willing to pi oxide ii pro
duct in the m.mnci tlic cotiMim
ci wants it the consume! will
m.ikc hoi pint liases somewheie
else
If ai’i leu It tn e is. to piospei .i
good icse.iich .uui development
piogi.im is absolutolv ncies
s.n.v In spite of the expense it
will be icvv.nding bec.uibe (1)
siimv.il of oni indusliy may
ultimately depend upon it, and
(2) meiease piofit maigms aie
inheient in (.hanged pioduets
Theie s an old axiom in the le
search and development busi
ness Jf you leally want to
make money, you’ve got to
tiansfoim the law pioduct This
is best exemplified by the mai
ket foi snacks A few years back
some typical snacks were crack
ers. potato chips nuts and pei
haps some popcoin Now, it’s
giown to a business grossing
close to Si billion a year. Why 7
Because large companies such
as General Mills, Nabisco, Rals
ton Pmina and dozens more
saw piofit possibilities pointed
out by market research They
did then leseaich and develop
ment homewoik, test maiketing
and promotion They’re now
making millions tiansforming a
few pennies’ worth of raw grains
and syrups into dollars’ woith
of heavily piomoted and nicely
packaged pioduets And, people
buy these snack pioduets by the
carload'
I’m not selling reseaich and
development down the nvei by
pointing out tiemendous costs
and many failmes, I meiely
want to put xeseaich and deve
lopment in the piopei perspec
tive The benefits from research
and development, once given
suppoit, will come slowly but
surely and profitably
Consumer 'Preference
Imitation products are being
brought to light by service de
mands by consumers And,
faimeis aren’t very concerned
about them In addition to this
demand from consumers direct
ly for imitation pioducts, theie
'QUIET
IS
SPELLED
Y-A-R-D-M-A-N
HAND REELS
Mans people ha\e '-tated, Vai d
Man Hand KeeN aie «-o quiet, it*
hard to Peliese I am actualls cult
In?, m\ lawn
If sou doubt the one miu
was to find out to trs it S\ hen
jou do, sou 11 h et anolhei worth
whib vui pn^e —silent \ ml-Man
Hand H*eJs ue aNo the t »m*-m
pii'-hm?- mowei l - in the woild Tlu
operation !>- silent and withou
effott—th** b 1 ui* (ut liUe '•i i -
sot - smooth and (kin Hand
Opented I I'-l-Set, Wheel mO i’<dl
ei Adjustments alwass m untain
the (orrut cutting pi in*
A hub elfoit with a >arcl-Man
pti( < I Imu W 1 \ low lifts ,1 IjeUlU
fill 1 in n
Yud-Mu il-u Ii n a (. op- nd
'I i mini- i In it opei U« s Hi* " nil-
V i
ELI F. KING
R D. 1, RonKs
Pond Rd
Pli. 7GS-3G70
Is an Indirect demand by the
consumois' eating habits To
day we must cater to institu
tions who feed out consumois
at the rate of one meal in thiec
away fiom home
A statement was made in 1.03
A D. natuie loves to make
change and change makes pio
giess Imitation pioduets have
had some success because of
consume) altitudes ronsumci s
have accepted the idea of new
pioduets and so a new substi
tute pioduct is no suipiise to
the consumer
Other consumer altitudes
must be examined to realize
why the consumer has accepted
substitute pioduets The Amen
can consumer is “biand named”
to death Piactically eveiy pio
duct we use has a national
brand name attached to it So,
our American consumers aie
conditioned to brand names
The consumer was not sur
pused by the teim “imitation
milk ’’ The consumer reaction
to imitation milk was the same
reaction as there was to oleo
Imitation milk was what it was
expected to be, an imitation.
However, the consumer has de
manded that the imitation pio
duct she eats must taste close to
the oiigmal pioduct.
ih June Dmu Montfi
Let’s celebrate the occasion by being extra sure to
eat ta&tj*. nutritious dairy products at every meal.
Enjoy cold, refreshing milk at every meal and
encourage your friends and neighbors to do the
same. Get into the habit of drinking milk regularly.
Sharp cheddar cheese is a hard-to-beat snack. Select
from the wide choice of delicious ice cream flavors
when you order or serve dessert.
We’re proud that many dairymen in this community
are loyal Purina customers. And, we welcome this
opportunity to promote the milk and milk products
they produce.
Why not make a mid-year resolution to use more
of their dairy products in June ... and throughout
the whole year!
John B. Kurtz
Ph 354 9251
R D 3, Ephiata
Wenger's Feed Mill
Inc.
Ph 367 1195
Rheems
Ira B. Landis John J ' Hess ' ,nc -
Ph 394 7912
1912 Cieek Hill Rd , Lane
h«IB»k
Consumers will try new pro
duct* even without a price dit
to ential Farmers in their con
cern foi subitituo pioduct* have
failed in the past to venture into
consumer lescaich to determine
ju*t what consume! s do know
about join pioduct As an ex
ample. m milk we found the
following levels of knowledge
among consumers 91% of the
pei sons sin vexed consideied
milk a nutntivc pioduct and
knew that the bodj got 75% of
it calcium fiom milk and milk
products: however. 41 r c did not
know that imitation milk had no
milk in it. and ll c 'c thought it
was a special diet beverage
Consumer knowledge of the
calorie content of milk proved
that 59% thought that imitation
milk was lower in calories: 10%
thought it was higher: and 58%
of the consumers surveyed said
imitation milk had a higher pro
portion of vegetable fat in it.
From all of this, we some
times foiget about consumeis
who complain about our pro
ducts To date, agiicultuie
hasn’t done much about consum
er complaints When consum
ers complain, they are heard
and listened to by industiy
people, and if industry does not
choose to listen then the Fed
eral government will.
Our communications to con-
West Willow
Farmers Assn., Inc.
Ph 464 3431
West Willow
Janies High & Sons
Ph 354-0301
Goidonulle
Ph 442 4632
Paiadfse
sumors today with agricultural
substitutes must be an honest
type of communication so we
will be able to live with it
Food substitutes are here to
stay for two reasons (I) new
ptoducts aie accepted by con
sumeis. and (2) an industiy
must have new pioducts foi
economic giowth
Moon Gazing Thoughts
Some farmers today speak of
their independence and will not
paiticipate with any cooperative
faim organization. May I re
mind you that if you’ie that in
dependent you can enjoy the
pm ilege of working yourself in
to poveity.
The faimer today must con
tinue to substitute machine foi
labor.
The agriculture industry must
cooperate to test new and inno
vated products Many industries
today are spending 12% of their
gioss profit return for adver
tising and 1% for research and
development.
To sell products today
through the television media,
every commercial will have to
be pre-tested before regional or
national use.
The labor force in the United
:niiiiiiiiiiiMiiimmiiiiiiiiiiiiiiiiiiimimiiiiiiiiimmiiimiiiiiiiiii>iiiu£
MYERS GlasStran
Tractor - Mounted P. T. 0.
SPRAYER
• Myers GlasStran P.T.O. sprayers are designed to handle 3
a great many different spraying jobs. 3
• Available in 3, 6 and 13 gpm sizes, pressures to 500 lbs. s
• Has 21 ft. boom complete with handy 7 position Selector s
Valve. Selector Vahe handle dials desired boom 3
sections. 3
Also selection of trailer type sprayers available
with nylon roller and/or piston pumps.
‘ Lancastei County’s Only Dealei Specializing
In Spiayer Sales and Seivice”
= Rnnks Pa. 687-8712 =
See us for complete details
LESTER A. SINGER
States today is composed of 377 i
female workers
Any organization that no
gleets either its business con
tracts 01 its political conti acts
is in peril.
It was Congressman Poage of
the House Agucultuic Commit
tee who said the 1968 faim pio
gram is the last faim bill of this
type that will ever pass in the
United States Congress
Of all the needs of agricul
ture. the one that is most cuti
cal today is some type of poli
tical action This can onlv be
done by faimer coopeiatives.
The “faim bloc” vote, as such,
is a dead issue It is not talked
about in political circles The
only real influence farmeis
have in Washington is through
the U S Depaitment of Agucul
ture. Senators and Congi ess
men are at woik to transfer
programs from the Department
of Agiiculture to other depait
ments where Congressional
leaders feel action will be moie
efficient.
Tested Tools
What made oui country great
will continue to do so if vs 3
heed our heritage It was haid
(Continued on Page 161