Ben Morgan Coming Meeting Minutes
For County Sheep Meet
JSLmrSL£S?*S Pa * E SS Marketing Assn.
Ech g 24. f °at S d J y m.!Tn°The id « nt Ben Burkholder as quickly as possible”
basement meeting room of the .ll* ™ embers , anJ Allen Shade reporting for the
Farm and Home Center. BEN galled for the Treasurer s re- Egg Council said that, they had
MORGAN, Livestock Extension por *’ > was accepted as ma( j e many important recom-
Specialist from Penn State will. pre , nte ' mendations, many of which
be present to discuss the sheep r ; q. White, U S D.A. Market have been effective. “The
business -inducting the latest Reporting Service reported that change in institutional buying
feeding and management prac- an Inventory Report now being has assisted the industry. “An
.. prepared on a trial and limited e SB and poultry buyers guide
. basis will be expanded This soon be available to the in
“ Sheep numbers are declining wUI take place in Pennsylvania.dustry. “An Approved Egg
throughout the countiy and- tl c well as other states and areas Farm Progiam has been provid
sheep prices are advancing”, M “There is no doubt about the ec * but, the Association and In-
M Smith, County Agent said fact that Inventory figures pio- dustry members have not taken
“Thu enterm-ise is one woithv Vltle imptntant information to advantage of it “Enabelmg
This enterpuse is ne t y g trends” “To be ef?ac- Legislation is available to the in
of more atention for good re tive thg in f ol -mation must be dustry and sometime there
turns on labor and investment” accuiate and must be available should be an organized effoit to
h takes a complete soil fumigant to protect your tobacco crop from soil pests to insure
a healthy start for every plant. Don't fool around with "part-job" fumigants . . . insist on
Vorlex— the complete, whole-job soil fumigant—you'll get more pounds of tobacco per
acre more profits too I
APPLY VORLEX IN EITHER OF TWO EASY WAYS I
Row Fumigate— AH types of nematodes, soil disease, and weeds, can be controlled by
Vorlex when it's applied as a row fumigant . and at a cost starting as low as $20.00 per
acre!
Or Broadcast (overall) Fumigate —Vorlex can also be used as a broadcast fumigant
to control nematodes and soil disease.
Either method of Vorlex application can provide a healthy stand with even growth; plus
uniform maturing and a bigger yield.
. Each year Vorlex fumigate, your entire tobacco acreage
' get more tobacco per acre more profits for you.
<*<•» **.
/\m& \
Ijs great \
\ vageSWE 100 !
Vwim /
V
..... THE COMPLETE SOIL FUMIGANT
MORTON CHEMICAL. COMPANY
DIVISION OF MORTON INTERNATIONAL. INC
no NORTH WACKER DRIVE • CHICAGO. ILLINOIS BOBOS
ANOTHER PEACE-OF MIND PRODUCT FROM
,
Lancaster Farming, Saturday, March 22,1969
SECOND SECTION
take advantage of it. "The
Council will continue to function
under new leadership and cer
tainly deserves the support and
ideas of industry members".
S. P Berenson reporting on
Legislation called every mem
bers attention to H 8.-316, that
would without a doubt work a
hardship on marketers in ar
ranging and carrying out their
trucking schedules He insisted
that every member contact their
Legislators and express a desire
that H 8.-316, not be supported.
“These matters are important
and to just sit in a meeting and
then go home and do nothing
will not get results “Everyone
has the responsibility to take
time to protect thens and othei
mdustiy interests”
“He also urged that then
same Legislators be informed
that S 8.-248 should not be ap
pioved because this legislation
could cause a reduction in avail
able funds for agricultural re
search”.
Berenson called the members
attention to the unfavorable
publicity that occurred in a Lan
caster paper. “He said that this
was local, and can be damaging
but gven more so if it were
state wide”. “He felt that the
group should assist in guarding
against such unfavorable pub
licity and felt certain that some
appropriate action will be takes
with the people involved”.
W F. Johnstone, Extension
Marketing Specialist, the speak*
ei of the evening, discussed
Commodity Advertising on an
Industry basis “Advertising
maj be on a bi and or an output
to gam new markets and retain
old ones “Advertising is com
plex, highly specialized, creative
and more of an art than a
science “Adverbsing involves
manv such as copywriters,
artists, lajout, media, market
research, account executives*
expenditures, specialists for
TV, Radio, news, magazines;
point of purchase, out door and
direct mail”
“The Big ‘C’ on adverbsing is
the Consumer, and the 4-P’s that
must be considered are PLACE
PRODUCT PRICE Mid
PROMOTION”
“There are occasions when ad*
verbsmg is a waste of money
imd never should be started" if
the situation is checked care
fully. “Many donations are often
classed as advertising but
actually they are not. “Such
things as church, lodge, dub,
cookbook, church papers, flow
ers for deceased customers,
bowling teams etc, are not to
be considered as true advertis
ing. “Do not expect results if
advertising is for the purpose
of helping with a poor product,
a make up for poor customer
trea ment, to build traffic over
night or use misleading adver
tising to build confidence”.
“Advertising is advisable if
one wishes to identify business,
build confidence, create good
will, and build sales. “A great
deal of thought work and good
planning are required before
embiacing an advertising pro
gram”.
“There are six steps very im
portant in considering adver
tising-
1. Profile your company and
your products.
2. Set your sales goals and
market targets.
3. Decide how much and in
vest it wisely.
4. Schedule >our program and
your budget
5. Work on your ADS.
6 Stick at it
“Use a campaign concept
Planned, coordinated, inter"
grated with promotional efforts
built aiound a single theme or
idea to icach a piedetermmed
goal ”
U.S. Milk Pioduction 4Vc Less
Milk pioduction in February
is estimated at 8,795 million
pounds, 4 percent less than ■
jeai earhei and the smallest
Febiuary pioduction since 1953.
Most of the deciease from a
yeai eailier was due to leap year
daj in 1938 Daily average Feb
ruaiy production was 1 percent
less than a year earlier.
17