(i Lancaster Fanning. Saturda>. Mai ch 8. 1%9
Meat Industry
Advised To
Sell The Sizzle
Soil the sizzle not the steak
Altei all it’s onh meal
That was the advice given 200
leadeis of the livestock and meat
mditstijr bv Di John Rimbcig
Assistant to the Piesident In
stitnte foi Moliv ational Re
st.uch Speaking at the semi
i" nual meeting ol the National
L.ve Stock and Meat Boaul in
Phoenix, Anzona, Feb 24 Di
Rimbeig said
• Meat will have to become less
srcied to people in the business
\on have made it seem like
ichgion You have put it on a
pedestal Instead, it should be
tmne a casual pioduct like ice
ci earn 01 candj bais
He said the mdustiv s ‘ hohei
than thou' attitude about the,
nututiousness and wholesome-'
ress of meat should be leplaced,
■with an appeal to the comen \
ience and fun aspects of meat- 1
ec ting i
Di Rimbeig suuggested th’t
people in the business of laisiug
and slaughtenng mcstcck
should themselves become the
svmbol of the modem business
n , m to change the mstic
n.age the geneial public Ims
new based pnmaiih on »n«t
tho see on TV He snd that
vvh'le the aveiage citizen ic
snects the tugged individualism
ot the hvestockman this is tem
peied with a ceitam amount ol
fcai because of what is iegaided
as violent’ t.eatment of aiv
malb bianding, slaughtenng
etc
‘Anothei thing which must be
changed is the image of the
local butcheihe stated “Most
people think of him as an im-j
peisonal supeimaiket cmplojeej
with a bloody apion ’ He ad
vised the industiy to supply all
meat men with plastic apions
which tan be icadiP clem
. • a simple thing, but
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In-Jil.v t’fft'cliM.’ .is f.n .IS miayt
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Rimbem s.iicl the me.it m.ir
(Continued on r.r;e ID
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