I&—Lancaster Farming. Saturday, February 1,1969
• Egg Marketing?
(Continued from Page 13)
in the right light;
at the right time; and
at the right price.
Marketing as defined above
begins before eggs are produced.
It is necessary to plan produc
tion to provide the marketing
firm with the quality, sizes, and
quantity consumers demand at
a specific price. The right
quantity seems to be the market
ing aspect that is ferquently
overlooked by many in the in
dustry. This is apparent since
there are periods of over and
under production in the United
States. Marketing should regu
late quality and quantity of var
ious sizes of eggs that move to
market. But marketing can bog
down if the movement of eggs
from farms does not match the
flow of eggs from the processing
plant to the retailer or the con
sumer.
Inability to provide retailers
with the desired quantity and
quality can lead to losing regu
lar market outlets which may
have required substantial effort
to develop. Also, the need for
retailers to shift supply sources
inconveniences them and in
creases their operating costs.
Marketing often is referred to
as a controlling valve indicating
the flow of product and infor
mation. This would include in
formation which should indicate
preferences of consumers and
the quantity of the product
which is needed at the desired
price. In order for production
to supply the marketer with the
right product in the right quan
tity at the right price and at
the right time, marketing must
channel the information from
the consumer back to the pro-
ducer. In turn, producers need
this information to plan quan
tities of layers and times when
pullets must be housed.
Besides the quantity, size and
quality aspects of marketing
there is the right form of the
product and the right light. Ap
propriate form includes quan
tity packed as a unit, whether
the eggs are in shell, liquid,
frozen, or dried form. Right
light refers to the image of eggs
in the minds of consumers. Not
just the total image of eggs but
the image of your eggs. Here
is where advertising and promo
tion aspects of marketing enter
the picture.
Some may say this is an im
possible definition of marketing
but it is being applied. Many
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DISTRIBUTED AND SOLD BY
S. M. MANUFACTURING Co., Inc.
R, D, 4, Lititz, Penna.
Call or Write For Free Demonstration
Livestock Day
Set For Penn
State March 25
A special Livestock Day for
beef cattle, swine and sheep
farmers will be held at the Penn
State University campus start
ing at 10 a.m. Tuesday, March
25.
The event will be held in the
Conference Center with the
morning program being general
in nature, with two featured
speakers scheduled. They are:
1. Dr. Herrell DeGraff, Presi
dent. American Meat Institute,
Chicago, Illinois. Dr. DeGraff
will speak on “The Importance
of Animal Agriculture To Our
Economy”.
2. Jerry W. Stiles, Vice Presi
dent for Development. Agway,
Inc.. Syracuse, N.Y. Mr. Stiles
has traveled widely and will
present an illustrated talk on
"Xew Developments in Animal
Management”.
The afternoon program will
deal largely with research
findings at Penn State. The
audience will divide according
to their species interest. Topics
related to beef cattle, swine,
and sheep will be covered by
Penn State faculty members.
While P.S.U. does have a very
active meats program, this work
will be handled in the respec
tive sections. Results of the pro
gram at the Meat Animal
Evaluation Center will also be
covered.
The afternoon program
should end about 3;30 P.M.
Those attending who would like
to tour the new Beef Cattle &
Sheep Center or the new Ani
mal Scince Building will be wel
come.
of the producers marketing to
stores, restaurants, institutions,
and direct to the consumer are
following this definition of
marketing. No, they are not
carrying out elaborate adver
tising and promotion programs
but adequate programs. They
are gearing production to the
quantity the markets will take
at the desired price.
Many in the U. S. egg industry
are not marketing eggs. It’s
time more in the industry begin
marketing eggs. The first step
should be coordinating produc
tion to market demand.
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THIS TRUCK HAS PASSED THE INSPECTION
AS ESTABLISHED BY AGWAY FOR UNIFORM
CERTIFICATION REMAINS IN EFFECT UNTIL
Men measure for proper spacing of catch pans.
Men review tubes to determine what corrections need
to be made for proper fertilizer spread.
Supervisor checks inspection, report with driver.
CALL TODAY
FOR AN
AGWAY
SALESMAN
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You can have confidence in Agwoy. A^wo)
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872 Mt. Joy Road ' "“27 State St.
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665-5001 733-6593
M. M. Good & Son Mrs. Jacob L. Kurt*
R . D. #1 1160 N. Market St.
Gordonville Elizabethtown
768-3781 \ 367-5430
SHOP AGWAY FOR FUU
Truck spreads fertilizer across fie
lizer particles.
Truck is checked again to insure
made.
Joh
334',