Egg Marketing? By Kermit Birth simply promotion and adver- Pcnn State Marketing Specialist tising to those encompassing all What is marketing’ We lead functions of production and and hear statements such as the marketing But, marketing is egg industry must place more much bioader than advertising emphasis on marketing, the in- and piomotion These are, how dustry must become market ever, a part of marketing. For oriented; 01 the industiy must discussion purposes let’s con hegin maiketing eggs These sider the following definition of all imply that the industiy has marketing Marketing consists of not been maiketing eggs providing consumers with- If one v/eie to ask several persons to give their interpre tations of marketing, he might get different definitions of marketing from each. These definitions might range from NEW Purina Dairy Conditioner Special can prepare John 6. Kurtz Ph 354-9251 R. D 3, Ephrata Wenger's Feed MHI Inc. Ph 367-1195 Rheems the light product; in the right quantity; in the right place, in the right sizes; in the right form; (Continued on Page 18) cows for good production If you’re not among the many good local dairymen who have started mixing NEW Purina Dairy Conditioner Special with your own grain to build a research proved dry cow ration, it can pay you to check into this low-cost way of feeding dry cows. New Purina Dairy Conditioner is a 16 percent protein ration, fortified with extra Vitamins A and D plus phosphorus to help guard against milk fever. To help you save on dry cow feeding, Purina Research recommends varying feeding levels, depending on cow condi tion and the quality of your roughages. For example, if a cow is in good condi tion and your roughages are of excellent quality, you would feed less Purina dry cow ration than if the cow were in only fair condition and if the roughages were of only fair quality. Using Purina Check-R-Mix* formulas we can build you a low-cost dry cow •Reg. Trademark—Ralston Purina Co. DIRECTORS ELECTED at the Farm Kreider, George Lewis, Melvin Stoltzfus, and Home Foundation Annual Meeting Leroy Pfautz, Mrs. Landis Myer, Amos held Monday evening at the Farm and Funk and Phares Risser. L. F. Photo Home Center are: (left to right) Noah West Willow Farmers Assn., Inc. Ph 464-3431 West Willow James High & Sons Ph. 354-0301 Goi donville ATTENTION FARMERS WATCH FOR OUR GRAND OPENING Kinzer Equipment Company Kmzer, Penna. at low cost ration, combining New Purina Dairy Conditioner with your grain. Or, if you’re feeding low-protein roughages, it may pay you to feed Dairy Conditioner “straight”—just as it comes from the bag. More and more successful area dairy men are proving that good dry cow feed ing pays off in extra cow condition— and extra milk production in the next lactation. For example, 100 to 200 pounds of additional body weight at freshening can pay off in 1,000 to 2,000 pounds of extra milk during the lactation. Drop in soon and get your free copy of the Purina Dry Cow Program folder. We’ll be glad to point out how new Purina Dairy Conditioner Special can help prepare your dry cows for good production at low cost. Lancaster Farming, Saturday. February 1.1969 «> > (ra B. Landis Ph 394-7912 1912 Creek Hill Rd , Lane John J. Hess, 11, inc. Ph- 442-4632 Paradise SECOND SECTION JSf r About 100,000 cancer patients died last year who might have been saved by earlier and bet ter treatment, says the Ameri can Cancer —- • Hoffman pioneered in test ing and selecting the varieties that are now producing better paying harvests for silage, green chop, hay and haylage We’ve concentrated upon a complete, up-to-date line of heavy-yielding varieties . and backed it up with a piogram of rigid quality controls Contact the Hoffman Seed Man nearest you for de tailed information on the four forage crops listed below . . or otheis m the Hoffman line • Funk’s 78 The sorghum-su dan grass hybrid with built in higher yield potential • Promor New heavy-yielding, fast-growing, hardy wilt-re sistant alfalfa • HPS Formulas 13 specializ ed mixtuies coveung eveiy hay, pastuie and silage re qunement • Funk’s G-Hybrid Corn For higher yields on high TDN silage f fHoffman 1 ; FARM SEEDS I FOR ►A.Vnte ~~1 * Leadership In j High Producing I Forage Crops I I 111 pEEDa fli ■ fi j i na A. H. HOFFMAN SEEDS, INC. (Lancaster County) Landisville Pa 13