Summer-Time “Hot” Time
For Meat Promotions
Summer is a “hot” time for season . , . and this gives the
meat promotion and merchan- meat industry a running start
.. . . toward creating that extra de
dising campaigns. lh |s was mand meat in what used to
readily apparent in the sessions b<J a . slack . season „ said David
of the beef, pork and Hitisage H stroud acting General Man
promotion divisions of the-Wa- fth Meat e ßoard<
tional Live Stock and Meat 6
Board, meeting recently at the At the meeting of the Pork
Sherman House, Chicago. The Industry Committee it was re
occasion was the 45th annual ported that last year’s highly
meeting of the Meat Board. successful “It’s Pork Luau
snecial eamnaigns are Time ” cam P ai S n is bein S re '
These special campaigns are peated in m i d . summer . Late
geared to bring consumers out summer and f a u campaigns will
from under their air condition- . °
ers and into the back-yard. Sum- emphasize patio parties with
mer is the outdoor barbecue pork entrees. Much of the Pork
Satisfaction ; fo^'
That Conies I |
Doing A
Good lob Of
. Farming
jsT
l *v •* "*=: * j
v - y
It’s a great feeling to know that you are the
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Liming is one of the most important factors in
keeping your soil in the highest productive
range. By raising the pH from a level below
6,0 to 6.5 or higher, you can expect to harvest
.8 more tons of alfalfa per acre, with similar
increases for all other forage and cash crops.
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Blue Ball. Pa. 554-2112 Gap, Pa. 442-4148
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Harold H. Good
Terre Hill
**"' /-
' ' >s *
Stevens Feed Mill, Tnc.
Stevens and Leola
Industry Committee’s promo
tional work lies in the creative
use of cooperative tie-ins with
related food products. Present
ly, there are as many as four
tie-ins on the Pork Industry
Committee’s planning board.
Beef industry leaders attend
ing the Meat Board’s annual
meeting heard Beef Industry
Council reports on summer pro
motions. “Season With Sum
mer” highlights the Council’s
summer campaign with beef
roasts, steaks and burgers fea
tured on in-store posters and
case strips. Besides this retail
food store point-of-purchase
campaign, the Council has pro
duced a series of new TV com
mercials and TV featurettes . . .
to build additional support and
demand for beef in the market
place. During the spring and
summer promotional season,
“Beef Months” have become
popular and effective in many
states . . . with the Beef In
dustry Council cooperating with
local agricultural 01 gamzations
But when you mention beef
m-omotions you can’t forget the
annual “Beef for Father’s Daj”
campaign, climaxed successful
ly once again in June The pio
iect is a cooperative venture
with the Ameiican National Cow
Belles who comprise the distaff
side of the nation’s beef cattle
industry
Much attention at the meet
ing of the Board’s Sausage Coun
cil was directed towaid July
Hot Dog Month, a major promo
tion project of the council.
Other topics of discussion at the
meeting, were the Council’s ef
forts in encouraging local “sau
sage festivals ” and similar pro
motion activities as well as
other cooperative efforts with
food groups and sausage pro
cessors
RABID BAT BITES CHILD
A bat which bit a Susque
hanna County child m June has
been diagnosed as rabid, the
Pennsylvania Department of Ag
riculture announced
State Agriculture Secretary
Leland H Bull said this was the
second child bitten by a rabid
bat during June He said the
other incident involved a Clinton
County child
Secretary Bull, who did not
disclose the names of the bitten
children, said he was informed
both children had received anti
rabies treatment.
GROWERS AND PACKERS
CAUTIONED
Growers and packers of fresh
vegetables were cautioned this
week by the State Department
of Agriculture against shipment
of produce in crates or contain
ers previously used for packing
dressed poultry. Such crates or
containers are subject to con
tamination by salmonella and
other infectious microorganisms,
the Department stated.
The restrictions also apply to
shipment of foods normally con
sumed without cooking or re
quiring very little preparation.
The Department’s Bureau of
Foods and Chemistry advised
buyers and receivers to refuse
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R. D. 3, Lititz, Pa.
350 Strasburg Pike, Lancaster
Phone: Lane, 397-5179 Strasburg 687-6002 Lititz 626-7766
V
Lancaster Farming, Saturday, July 13,1968
shipment of items packed in
secondhand poultry cases.
The warning conforms to
Pennsylvania’s General Food
Law and the Federal Food, Drug
and Cosmetic Act, both of which
prohibit processing, packaging
and storing foods in any manner
which could contaminate, and
which consider such products as
adulterated and subject to sei
zure.
The production of attar of
roses is an extensive process.
About 340 roses are required to
supply a pound of petals and
these thousands of petals only
make about two drops of the
attar.
FARM COOLING TANK
FEATURING:
Phone Intercourse 768-8501
Extensive Process
PRICE
IDE OUTLET
'E'R
E INSULATION
T COOLING
9