IS—Lancaster Farming. Saturday. July 13.1968
• Imitation Milk
(Continued from Page 17)
a test group thought the imita
tion tested the same as milk;
40% thought it had the same nu
tritional value.
Impact on Dairy Farmers
A conservative estimate is that
MORE CROP —LESS COST
KEENER
Equipment Co.
1531 Manheim Pike, Lane.
Phone 569-9861
loss of 3% of the Class 1 market
to imitations would cent produc
ers $35 million a year. Another
estimate is that loss of 5% of
the market would cut producer
prices 10%.
The greatest impact might not
be the immediate loss of income
but the permanent loss of mar
kets. Markets for about 40 bil
lion pounds of milk lost in the
past 25 years have cost produc
ers $1.25 to $2 billion a year.
What's the Answer?
There obviously is no single
solution to the imitation milk
problem. Coordinated action on
all fronts legislative, nutri
tion, education, advertising and
research is required. None
can effectively fight substitutes
alone.
The wisest course seems to be
“play it cool.” While question
able nutritional value and lack
of composition standards cer
tainly make imitations \ulner
able, a “blast ’em out of the wd
tor” appioach could well hurt
dairy products moie than help
them.
ADA is now conducting inten
sive reseaich on consumer atti
tudes to try and find the best
way to compete against imita
tions. Advertising campaigns
have, been made harder-hitting
and more competitive, stressing
the qualities of the real thing,
such as “honest to goodness
milk” ADA delegates have set
a new funding goal of one per
cent of producer income to pro
vide a more effective budget
Many maikets have already
sharply inci eased their advertis
ing programs The association is
working harder than ever to get
full producer support for adver
tising programs, and has creat
ed a new research division to
find new and improved dairy
products that can compete more
effectively with substitutes.
National Dairy Council is
working hard to provide sorely
needed nutrition research and
education on imitations, not only
to develop reliable data, but also
to correct the many misconcep-
Farm Exports Top $lOO Billion
U.S. agricultural exports since
World War II are passing $lOO
billion in total value this sum
mer, according to estimates of
the Economic Research Service.
Notable points about this per
formance include:
An uptrend in the value of
our agricultural exports. For
the year ended this June 30,
they totaled an estimated $6.4
billion. This is about twice the
annual values recorded in the
late forties. Exports have ex
ceeded $6 billion in each of the
past 5 years.
A switch from emphasis on
agricultural shipments under
Government programs early in
the period to mostly farm trade
for dollars later. Aided ship
ments were heaviest in relation
to total farm trade in the early
postwar years as the United
States helped rebuild the war
torn economies of Europe and
Asia. In the late forties, the
value of aided exports about
equaled the value of exports for
dollars. In cent years, dollar
trade has been running ahead
by a ratio of 4 or 5 to 1.
Top $lOO Billion
A fairly stable relationship
between the value of agricultur
al and total U S. exports, with
agriculture making up about 25
percent.
U.S. farm product exports
over the years have been wide
ly di\ ersified. But year in and
year out, leading commodities
have included wheat, cotton,
corn, soybeans, tobacco, and
tions that exist among consum
ers.
Legislation is vital, not only
to provide fairer pricing of dairy
ingredients used in imitations,
but also to provide definitions
and composition standards, and
labeling requirements for both
dairy products and imitations.
- CHWSTIAN^
products 215593 . 53187
Christiana* Pentia ’
gjgSSS.o
petina -
rice. Altogether, these products
have accounted for about two
thirds of the value of our farm
exports in 1040-68.
Export expansion has been
the rule. In 1046, for example,
our wheat and flour shipments
were valued at $6lO million. For
the year just ended they likely
topped $1.4 billion.
Ledding takers of U.S. agri
cultural goods in recent years
have been the European Com
mon Market countries as a
group, and Japan. Twenty years
ago. both were still reeling
from the effects of World War
11. Each year since 1960, the
EEC has taken more than $1
billion worth of our farm pro
ducts. And Japan has become
our most significant single
nation customer.
pear 3?^
. t fo v Can M® l
Coolers stop t opening s| it ies. ,
They are w dX
me of Dairy
baler twme *
prices.
Ben<& es 311
stop
"be looting f gjSia»a H***
Co
Horo’i a apecial message for
dairymen by way of Dr. Sam
Guu, our Extemion Veterinari
an it Penn State. It relate! to
the practice of permitting milk
ing cowi to get into farm ponds
or muddy creeks during the hot
lummer months. Collform organ
isms abound in stagnant water;
these can enter the udder
through the teat canal and cause
severe cases of mastitis. In ex
tremely hot weather we have no
ticed many herds of cows more
than half submerged in farm
ponds and standing in deep
creek water; when this happens
they are exposing their udders
to mastitis infection. Under
these conditions, and no doubt
to the dissatisfaction of the cows,
it might be better to provide
artificial shade with electric
fans for ventilation and even a
mist spray for added comfort.
ian casW <*•««»
ctocereW y ourS ’.
James so-