Farming, Saturday. June 20,19g8
From Where We Stand ...
Big, Bold) New Market
For Butterfat
It is refreshing, this week, to find
among the hoards of gloomy, don't-know
what-to-do-next mail that stacks uo on th’s
editor's desk, a fresh action approach to
creating a “Big. Bold. New, Market lor But
terfat”. Taking off on the recent survey that
indicates a growing number of Americans
of all income levels are consuming progres
sively poorer diets mainly because of the
drop in calcium consumption as a direct re
sult of a 10 percent decrease in the use of
milk and dairy products, Edwin L. Rich
man. of Enriches, Inc. in Chicago, says, ‘‘lt
is my contention that the number one prob
lem of “Dairy Interests” is communica
tions. If the producers and their leaders do
not know of alternative markets and means
of marketing their product how can we ex
pect them to make a choice. Likewise if con
sumers ha.e never had an opportunity to
use a product because it has not been offer
ed for sale, how can we expect them to have
a preference for the product?”
Richman is already nationally market
ing butterfat in liquid oil form in bulk
quantities to the food service field. Putting
out his product as “Buttola”, and offering
it as “The Gold Standard of Cooking,” Rich
man not only is interested in selling his pro
duct to consumers but also believes so
much in the superior qualities of anhydrous
milk fat as a cooking medium and the
potential to open w’hole new horizons in
dairy products marketing, he has registered
the Buttola name and hopefully presents it
for industry acceptance as the name for
anhydrous milk fat.
From research and efforts to introduce
Buttola (anhydrous milk fat) as a cooking
medium to the food industry, Richman says
he also learned that even though surplus
milk fat was considered a big problem for
sometime, the dairy industry had not offer
ed to supply anhydrous milk fat to the food
industry. “Furthermore,” he says, “I dis
covered that the cooking Qualities of anhy
drous milk fat are those most sought after
by the food industry.”
Richman himself, surprisingly, in light
of his dairy product fervor, does not have a
dairy industry background. Nevertheless,
he’s an enthusiastic booster of butterfat
superiority to the point where he’s spending
his own time and money attending numer
ous dairy conventions to gain “converts”
from among dairy industry people to one of
their own major products butterfat.
In a hard-hitting twelve-page booklet
using the best advertising techniques, Rich
man attempts to reach the public by start
ing off with this dedication to mothers;
To the millions of mothers that daily
Farm News This Week
N. Newcomer Wins Again
At Penn State Page 1
Farmers Waiting For Sun To Dry Fields
For Haying, Combining & Cultivating—Pg. 1
•Co. Swinemen Set Field Day
For July 20 Page 1
Spotlighting Game Outlawed
After Midnight Page 8
Air Tour Set For Tomorrow Page 1
LANCASTER FARMING
Lancaster County’s Own Farm Weekly
P Q Box 26S - Lititz, Pa 17543
Ofzce 22 E. Main St Lititz. Pa 17543
Phone. Lancaster 394-3047 or Lititz 626-2191
Everett R Newswanger Editor
Robert G Campbell, Advertising Diieetor /
Subscription price S 2 per year in Lancaster
County. ?3 elsewhere
Established November 4 1955
Putin died eieiy Satuiday by Lancaster
Fauning Litnz, Pa
Second Class Postage paid at Lititz. Pa
17543
Member of Newspaper Farm Editors Assn.
are faced with the problem of planning and
preparing meals for their families
Meals that satisfy the nutritive needs of
growing children and vigorous .active
adults, as well as those less active adults
that have dietary restrictions
' Meals from foods that are prepared to
be appetizing, flavorful. wholesome, palat
able, nutritious and readily digestible; to
maintain health and vigor; it is equally as
important that the cooked food consumed
has these essential qualities whether the in
dividual eats a little or a lot.
To the millions of cows that must neces-.
sarily be mothers before they can produce
milk.
A cow is a very special kind of mother that
is often referred to as “the foster mother of
the human race.” Cows are credited with
producing milk that is acclaimed “The
World’s Most Perfect Food.” All the vita
mins recognized at the present time are con
tained in milk.
The milk fat in milk is said to have
“unique" flavor intensification and other
distinctive desirable cooking properties that
have been recognized only in “butter made”
foods. These unique properties are attribut
ed to the fact that a cow. because of her
mammary (mother) glands, can do more,
much more, through her complex digestive
processes, than simply transform feed con
taining vegetable fats into animal fats.
It is the supreme objective in develop
ing and producing a superb cooking medium
to have a product with these extra special
(“unique”) qualities that intensify season
ing and enhance natural food flavors.
To the millions of mothers that would
avail themselves of a cooking medium that
“Enriches” the quality of the foods they
prepare and raises the standard of excel
lence of the meals served to their families
To these mothers, BUTTOLA is submitted
as “The Gold Standard Of Cooking” a truly
superb cooking medium that can only ori
ginate and be produced by a mother.
To assist mothers in utilizing the rare,
unique qualities of this superb product pro
cessed from milk, the Developer of BUT
TOLA hereby dedicates this brochure to
these mothers that they might effectively
prove for themselves that they can “make
the best better with BUTTOLA.”
Like we said, “It is refreshing.” Re
freshing to hear of someone who will take
the “bull by the horns” and sell the part of
milk that isn't supposed to be able to be
sold. It is refreshing to hear of someone
with no farm background support the farm
er and his products. And most of all it is
refreshing to hear of someone who will un
selfishly open up the fruits of his own labor
in an attempt to benefit the entire dairy
industry.
At least that’s the way it looks from
where we stand.
Across The Fence Row
The pioneers who blazed the trails now
have descendants who burn up the roads.
By the time most people get to green
pastures, they are too old to climb over the
fence.
Success is never attained by staying
awake at night, but by staying awake in the
daytime. Worry never helped anyone
except a competitor.
Weatlier Forecast
The five-day forecast for the period Sat
urday through next Wednesday call for tem
peratures to average near normal with day
time readings in the upper 70’o to mid 80’s
and o\ er-night lows the upper 50’s to low
60's Warm the first part of the period and
cooler in the latter part. Normal high-low
for the period is 86-64.
Ram may total greater than three-four
ths of an inch in most sections with showers
likely throughout the perio.d.
this should happen overnight;
when for weeka nothing had token
place in the henhouse.
Hidden Miracle , ,•,
Actually, the boy wae mW
taken. Though nothing had apH
peared to be happening during
those long weeks, inside the egga
the wonderful changes wera
taking place all the while. Tha
miracle was happening before his
eyes, but he was not able to sen
it. In God’s own time the mixada
came to light |
This, said Jesus, Is the way
the kingdom of God grows beton
us. Wa may not see the evidences
BMiarwns Umm ais Sirwah 5.20. of its growth, but it is happening
a«wi!M*i Min* la** iiii-s. all the same and In God's own
THE HINEST
Xeuon for June 30,1868
•omeone has said that dine time it will be revealed. When •
am three keys to Christian seed is planted in the earth, no
THHmg: worship, witness, and one can see the process of genu*
watthg. For me, worship is some-, nation and growth until at laat
Uni* difficult, witness usually is, it pushes to the earth’s surface
but waiting, I find, is almost fan- Vet the growth has been taking
possible. It seems to be my place right along, though hidden
"hardest subject" from us.
In the school of Can we not apply this to ouf
learning-by-ex- own lives? How often we. watt
periercf. ' Impatiently for God to do what
One will never we have asked or he hat
get anything to promised. The little boy busilyin*
grow in his gar- spected the henhouse daily and
den if he persists nothing seemed to be taking
in pulling up his place, so he assumed that
plants each day nothing was happening. What ha
to see how they did not know and what we often
are taking root, overlook is that God’s work often
Yet, this is precisely what many goes on unseen. The results and
of us do with our prayers. We fruits of that work are not ra»
are impatient for obvious results vealed until, according to his wis»l
and cannot bear waiting for God dom, the right time has arrived* |
to answer us in his good time.
Cur problem is that unless we Miracle Fulfilled ...
see something happening, we are The early church waited for
sure that nothing is taking place, what they believed would be the
immanent return of Christ. Some
Belated Miracle , of these became impatient, for it
A IMe boy was spending the seemed that nothing wae
summer on a farm. He was faci- happening to bring that great
hated by a hen who, according day closer. Thus James advisedt
to his aunt and uncle, would soon "Be patient, therefore, brethrem
hatch the eggs upon which she until the coming of the Lord”,
was sitting. Most wonderful of (James 5:7 RSV). James did not
all, out of each egg, promised his know when the kingdom would
aunt, there would come, a~ little be given in its fullness, but ha
ye!low,chick. knew that it would happen when.
Thus, each, jmorningjitfore in God’s wisdom, the timewaa
breakfast the boy.'raced 4b' the right. Thus, the counsel to ba
henhouse to see whether the, patient was the highest kind of
miracle had taken placed As the wisdom.
days passed, however, and As we wait for the fulfillment
nothing seemed to happen, the of the kingdom, therefore, _wa
boy became discouraged. The must worship, witness, and wait-*
eggs had not changed at all. but the hardest of these is to,wait
They looked exactly as they had *n mU»>« fcy *>•
when he had first seen them.
He came to the'reluctant con- cwnmumiy fiw s«rvx*J
elusion that , his aunt and uncle , i
- - ,il
had deceived him, that the
miracle would not take place as
they had promised. Out of habit,
not of expectation, he continued i.. <
his daily visits to the henhouse. Attend IHe ChUfCn v/r
Then, one morning, he discovered
a brood of little chicks in the nest. Your Choice Slindoy
The miracle had happened! It
seemed so strange to him that all '
To Be Careful with. Spring Oats
The best stage of maturity to
cut spnng oats for hay or silage
is shortly after heading and
when the plant is in the blossom
to milk stage; this time of cut
ting will give the greatest
amount of feed value consider
ing both plant and seed-head. If
the' crop is cut for hay in the
dough to ripe stage and when
changing color, it should be al
lowed to go through a 6-week
curing time m the mow, there
have been some cases of oats
hay poisoning when fed immedi
ately at this stage of maturity.
To Operate Combines Slowly
Wich normal weather condi
tions grain combines will be run
ning foi the month; with
severely lodged barley and some
wheat this w,:ll not be an easy
operation. Combine operators
are urged to wait until the grain
is dry enough to go through the
machine 'and then drive slowly
NOW IS
THE TIME...
By Max Smith
Lancaster County Agent
enough for the machinery to sep
arate the grains from the straw.
The large amount of volunteer
growth following small gram
harvest each year reflects the
amount of gram tnat was not
harvested. Take time to do a
good job and practice farm ma
chinery safety.
To Teach Water Safety
There’s nothing quite as re
freshing as a dip in a farm pond
or a creek after a ‘hot summer
day. However, precautions
should be taken to prevent an
other kind of farm accidents
drowning Parents should teach
their children water safety rules
and provide rescue equipment
such as wooden ladders, rope,
v ooden planks, or inflated inner
tubes. Have them near the edge
of the water and be certain
every member »f the family
knows what to do m case of
emergency.