Lancaster farming. (Lancaster, Pa., etc.) 1955-current, June 01, 1968, Image 4
—Lancaster Farming. Saturday. June 1.1968 4 From Where We Stand ... Time Honored Tradition June has long been a time for brides and graduates, a wonderful month to rhyme with “moon" in song lyrics, and for the past 32 years, a time to focus attention on the dairy industry during the nationwide cele bration of June Dairy Month. In the beginning, June as a peak pro duction month, was selected as the ideal lime- to remind consumers of the nutritive value of dairy foods and the nation of the important role the dairy industry plays in the economic welfare of the country. Be cause of this value to consumer and coun try, the nation's leaders in government, ag riculture and businesses allied with the dairy industry actively participated in the month-long activities. June Dairy Month has evolved into a reminder campaign for consumers to keep them aware of the importance of dairy foods in the family diet. It is featured in dairy specials in food stores, in dairy re cipes in newspapers and magazines, and on restaurant menus during the “spotlight” month. We feel this annual observance should be continued because the dairy industry is a multi-billion dollar business essential to the economic health of the nation! And be cause dairy foods constitute a mainstay of the daily diet for all age groups! They are the principal food of babies; young people need and enjoy dairy products; and they are essential to oldsters for health mainten ance through the calcium they contain. In addition, dairy foods are a convenient source of minerals and vitamins. In this era of “convenience” products, what product line is easier to serve than nature s own convenience foods, dairy pro ducts? And milk costs only about 15c a pound, a low cost for a high-value product despite the rising cost of living. We believe that the competition of imi tation products throughout the country makes June Dairy Month, 1968, an impor tant time to re-emphasize the flavor and nutritious benefits of “honest-to-goodness ’ milk and milk products. And, if the econo mic health of a nation depends upon its in dustries, and the strength of the nation upon the health of its citizens, we might argue that it’s our patriotic duty to drink milk. No matter what jour reasons, we urge you to get on the June Dairy Month milk wagon m 10S8 f ★ ★ ★ ★ You Still Have To Sell It The April 3 issue of DAIRYMEN'S LEAGUE NEWS had an interesting editori al entitled "The Painful Truth ” “When the American consumer will pay more for a soft drink of doubtful nutntne value than for an equivalent amount of Lead Photo Page One JUNE IS DAIRY MONTH. The lead pic ture for this Special Lancaster Farming Dairy Issue, was taken just one month ago today along the road to Marticville. The woods and winding-brook setting chanced upon by the editor, produced a picture sett ing for the mixed herd of Mr. and Mrs. John Clymer and family, Conestoga Rl. The Cly mers milk 50 head of Guernsey and Holstein dairy cows and have enough young stock to bring the total herd to about 75 head. L. F. Photo LANCASTER FARMING Lancaster County’s Own Farm Weekly P. 0 Box 266 - Lititz, Pa 17543 Office. 22 E. Main St, Lititz, Pa 17543 Phone Lancaster 394-3047 or Lititz 626-2191 Everett R Newswanger, Editor Robert G Campbell. Advertising Dii ector Subscription price 52 per year in Lancaster County; $3 elsewheie Established November 4. 1955 Published every Saturday by Lancaster Farming, Lititz, Pa. Second Class Postage paid at Lititz, Pa. 17543 Member ot Newspaper Farm Editors Assn. milk, then the dairy industry must recog nize that milk has become simply 'another' beverage rather than a distinctive and essential rood.” So said Secretary Orville Freeman re cently in a call for the total dairy industry to get behind programs for more research advertising, promotion and consumer edu cation. It’s painful for many long-time dairy in dustry people to hear that milk may no longer be considered "essential” to the pub lic. From a nutritive point of view, particu larly where young people are concerned, it is probably a somewhat exaggerated opin ion. Nevertheless, the unvarnished truth is that in this day of vitamin pills, vast food varieties and substitutes, a person can live from womb to tomb without drinking a glass of milk if he so desires. Note that we say “can.” We didn’t say that it would be easy ,or that it would be as healthful as a lifetime with milk in the diet. But who wants to invest in a future built on the unsupported belief that the masses of the American public will bypass alternative foods and continue to drink milk and eat dairy foods? The belief must be supported by the same energies, monies and ingenuity that causes people to invest in soft drink com panies, automobile corporations, air condi tioning firms and even toy manufacturing. We can obviously live out our lives without a cola drink, an automobile, an air condi tioner or toys. But we don’t, and we never will. All of these organizations, plus hun dreds of others, have one thing in common. They don’t take the need of their consuming market for granted they CREATE the need. They sell. They promise. They moti vate. They educate. And they keep it up year in and year out. They develop new and better air conditioners, cars and toys. They upgrade consumers’ tastes for the more expensive models because they know that salesmanship is more than trying to under cut another man’s price. The dairy industry has made some pro gress in salesmanship but it has been se verely restricted by some ultra conserva tive thinking and some threadbare budgets. Lack of money is not the only problem however. Many dairymen are not using the available means of promoting milk he has at his fingertips which cost no money or \ery little. How about putting leaflets in with your checks when you pay your bills stating that the payment was made available through money obtained from agriculture. It doesn’t cost much so Pennsylvania Power and Light Company puts leaflets in their bills. But few farmers do. Or, how about inviting city friends out to watch you milk some evening. You might treat them to some home made ice cream but it wouldn’t cost much. And the answers to the questions you would be asked would be better advertisement for your dairy in dustry than you might think. It's time to use your imagination along with your dollars. Milk is nature's most nearly perfect food but you still have to sell it. At least that's the way it looks from where we stand. Across The Fence Row Is there anything more embarrassing than jumping at a conclusion that isn’t there? Weather Forecast The five-day forecast for the period Saturday through next Wednesday calls foi temperatures to average near norir r), ;vith daytime highs m the 70’s and overnm.r ’ows in the 50’s. Little day to day change i* ex pected. Normal high-low for the peri' i< 80-57. Rain may total one-fourth to one-half inch as showers and thundershowers Sun day of Monday and again Wednesday. South See blander whd, whan aaked to distinguish hetman, hit understanding of good and svlL ■aid: "Evil- la if my neighbor ■teals my cattle or my wife: good is when I steal my neighbor's cattle or wife." We all (end to load the scales of righteousness in our own favor. Noons is good If ever any man was evs* truly rd, it was Jesus. Yet area ■aid, "Why do you call ma good? No on* la good but Goa alone* (Luka 18:19 RBV) la Romans 3:10-19 (RSV) Pa 3 fredy quotes the PS*hnJ*fc"Nona B^ewms j* si. is rJrhtcou*. no, not one•. no Dm««wi one stakTfo» GotLAUhavi whaMi a* V «ood man"? 14:1 - 2; 53:1, 2.) We must there. It ab dSends wiat conclude that the New Testa* .. J y 0 « sffiwdT sis jaaa* «°°* ment For some people, a "good r A v man* is synonymous with a « mf\ arfale la H® WAS CttiUß til At flO WAS mYn °of the w «ood" in the sight of God. Yelp community, ul«■**» ■**« hat a fine poal-f 0 .wrong wife God'S Hon ie active inJ UBtlce * K Job were really "good,* civic matters 1118111111 suffering would be quit* mu ik mu ZiCMo&for June 2,10 M and lead* Sites Show m*. Lord ni one b th ri^B one of Job’s ledeemlog To* others. Qualities i» his honesty. He be* however, thi s hews he \ a righteous and he tell* -goodness" may be more specif!-£od so to no toML cally defined: he does not smoke, ®»oy of us wouldfeel Mh* or drink, or curse, or tell off- ? e J P res *ot to God a fa* color stories. Furthermore, he is ® ad ® o* *nSfamPmStnl and worthy propels. 8 Whose standards? wrong. “Lord, show man# To still others, the-goodman" ® a y*» don * Bee where Fv* is the man who is free of racial lau * a ’. T • .... prejudice, interested in social up- h* £ ob lift, and deeply concerned with all ? iere Hi 0 ? 1 * S°°d n^ s * issues of justice and equity. . would have imagined. He ii There are others for whom the J*® ** «g».?««“«. word -good” has an unpleasant to d Jfsus that he fully observed connotation. They think of some- *h the commandments. What one who is -goody-good,” too more would God require of him swefet, too: nice to be true. The fo ? ete «? al 1*? isur goodness of such men is either P ris “ him, mdxcating that ther* painfully naive or deceptively 15 sdd °ue thinglacking. r artificial For all of us, there is, at the Thus, it afi depends upon , least » still on* what you mean by -good,” how uaag* you set file standards by which (i . iml Mtlln „ c . W rWi*Jfcy S..Dbi.f.i» goodness will be measured. Men «t Chmh«n Education, N*h*n*l Council >of th* have a habit of writing the stan- church** of chmt in ft* u. s. a. RduM fcy dards according to their own c.™™"'* fm.s.rv.c.,) t private desires and capabiliti.es. I I do hot smoke, .30 for-me, "good- >’ ness” means abstaining from j. „ ,—, , tobacco. Thus,, lam "good” and A trend The tnlirih, Or Your Choice Sonrfoy is a man with a small appetite, so temperate eating is an es- , sential for "goodness’’ to him and a mark of condemnation against me. We are not too unlike the TRY A CLASSIFIED AD! To Mow Weeds Every property owner through out the county should be respon sible to control the weeds on hxs land; many of the weeds and wild grasses are now maturing with a seed-head at which time they should be cut to prevent further contamination Local government bodies and township officials are urged to enforce the weed control regulations in or der to improve the community. To Clip Pastures Livestock producers who are planning to get the most out of laeir permanent pastures this season should plan to clip them several times during the year. The first mowing is now due since many of the grasses and most weeds are shooting seed heads.. The mowed grass and weeds will dry and most of it will be by-the ani- * incomprehensible. NOW IS THE TIME... By Max Smith Lancaster County Agent mals; also, weed growth will be controlled and the general ap pearance of the field improved. Excess growth of pasture grass es may be made into hay or sil age for winter feeding. To Plant Temporary Forage Crops Extra forage crops such as soybeans, sudan grass, or the sudan-sorghum hybrids do best when planted during late May or early June following the nor mal time to plant corn These warm-weather crops grow rap idly and will make most any type of forage for the herd; they may be grazed, green-chopped, made into hay or into silage. When seeding it is important to be careful and not place the ■seeds and the fertilizer m [direct contact with eafh'other. Separ ate fertilizer application' prior to planting is suggested, -