—Lancaster Farming. Saturday. June 1.1968
4
From Where We Stand ...
Time Honored Tradition
June has long been a time for brides
and graduates, a wonderful month to rhyme
with “moon" in song lyrics, and for the past
32 years, a time to focus attention on the
dairy industry during the nationwide cele
bration of June Dairy Month.
In the beginning, June as a peak pro
duction month, was selected as the ideal
lime- to remind consumers of the nutritive
value of dairy foods and the nation of the
important role the dairy industry plays in
the economic welfare of the country. Be
cause of this value to consumer and coun
try, the nation's leaders in government, ag
riculture and businesses allied with the
dairy industry actively participated in the
month-long activities.
June Dairy Month has evolved into a
reminder campaign for consumers to keep
them aware of the importance of dairy
foods in the family diet. It is featured in
dairy specials in food stores, in dairy re
cipes in newspapers and magazines, and on
restaurant menus during the “spotlight”
month.
We feel this annual observance should
be continued because the dairy industry is
a multi-billion dollar business essential to
the economic health of the nation! And be
cause dairy foods constitute a mainstay of
the daily diet for all age groups! They are
the principal food of babies; young people
need and enjoy dairy products; and they
are essential to oldsters for health mainten
ance through the calcium they contain. In
addition, dairy foods are a convenient
source of minerals and vitamins.
In this era of “convenience” products,
what product line is easier to serve than
nature s own convenience foods, dairy pro
ducts? And milk costs only about 15c a
pound, a low cost for a high-value product
despite the rising cost of living.
We believe that the competition of imi
tation products throughout the country
makes June Dairy Month, 1968, an impor
tant time to re-emphasize the flavor and
nutritious benefits of “honest-to-goodness ’
milk and milk products. And, if the econo
mic health of a nation depends upon its in
dustries, and the strength of the nation upon
the health of its citizens, we might argue
that it’s our patriotic duty to drink milk.
No matter what jour reasons, we urge
you to get on the June Dairy Month milk
wagon m 10S8 f
★
★ ★ ★
You Still Have To Sell It
The April 3 issue of DAIRYMEN'S
LEAGUE NEWS had an interesting editori
al entitled "The Painful Truth ”
“When the American consumer will pay
more for a soft drink of doubtful nutntne
value than for an equivalent amount of
Lead Photo Page One
JUNE IS DAIRY MONTH. The lead pic
ture for this Special Lancaster Farming
Dairy Issue, was taken just one month ago
today along the road to Marticville. The
woods and winding-brook setting chanced
upon by the editor, produced a picture sett
ing for the mixed herd of Mr. and Mrs. John
Clymer and family, Conestoga Rl. The Cly
mers milk 50 head of Guernsey and Holstein
dairy cows and have enough young stock to
bring the total herd to about 75 head.
L. F. Photo
LANCASTER FARMING
Lancaster County’s Own Farm Weekly
P. 0 Box 266 - Lititz, Pa 17543
Office. 22 E. Main St, Lititz, Pa 17543
Phone Lancaster 394-3047 or Lititz 626-2191
Everett R Newswanger, Editor
Robert G Campbell. Advertising Dii ector
Subscription price 52 per year in Lancaster
County; $3 elsewheie
Established November 4. 1955
Published every Saturday by Lancaster
Farming, Lititz, Pa.
Second Class Postage paid at Lititz, Pa.
17543
Member ot Newspaper Farm Editors Assn.
milk, then the dairy industry must recog
nize that milk has become simply 'another'
beverage rather than a distinctive and
essential rood.”
So said Secretary Orville Freeman re
cently in a call for the total dairy industry
to get behind programs for more research
advertising, promotion and consumer edu
cation.
It’s painful for many long-time dairy in
dustry people to hear that milk may no
longer be considered "essential” to the pub
lic. From a nutritive point of view, particu
larly where young people are concerned, it
is probably a somewhat exaggerated opin
ion.
Nevertheless, the unvarnished truth is
that in this day of vitamin pills, vast food
varieties and substitutes, a person can live
from womb to tomb without drinking a
glass of milk if he so desires.
Note that we say “can.” We didn’t say
that it would be easy ,or that it would be as
healthful as a lifetime with milk in the diet.
But who wants to invest in a future built on
the unsupported belief that the masses of
the American public will bypass alternative
foods and continue to drink milk and eat
dairy foods?
The belief must be supported by the
same energies, monies and ingenuity that
causes people to invest in soft drink com
panies, automobile corporations, air condi
tioning firms and even toy manufacturing.
We can obviously live out our lives without
a cola drink, an automobile, an air condi
tioner or toys.
But we don’t, and we never will.
All of these organizations, plus hun
dreds of others, have one thing in common.
They don’t take the need of their consuming
market for granted they CREATE the
need. They sell. They promise. They moti
vate. They educate. And they keep it up
year in and year out. They develop new and
better air conditioners, cars and toys. They
upgrade consumers’ tastes for the more
expensive models because they know that
salesmanship is more than trying to under
cut another man’s price.
The dairy industry has made some pro
gress in salesmanship but it has been se
verely restricted by some ultra conserva
tive thinking and some threadbare budgets.
Lack of money is not the only problem
however. Many dairymen are not using the
available means of promoting milk he has
at his fingertips which cost no money or
\ery little.
How about putting leaflets in with your
checks when you pay your bills stating that
the payment was made available through
money obtained from agriculture. It doesn’t
cost much so Pennsylvania Power and Light
Company puts leaflets in their bills. But few
farmers do.
Or, how about inviting city friends out
to watch you milk some evening. You might
treat them to some home made ice cream
but it wouldn’t cost much. And the answers
to the questions you would be asked would
be better advertisement for your dairy in
dustry than you might think.
It's time to use your imagination along
with your dollars. Milk is nature's most
nearly perfect food but you still have to
sell it.
At least that's the way it looks from
where we stand.
Across The Fence Row
Is there anything more embarrassing
than jumping at a conclusion that isn’t
there?
Weather Forecast
The five-day forecast for the period
Saturday through next Wednesday calls foi
temperatures to average near norir r), ;vith
daytime highs m the 70’s and overnm.r ’ows
in the 50’s. Little day to day change i* ex
pected. Normal high-low for the peri' i<
80-57.
Rain may total one-fourth to one-half
inch as showers and thundershowers Sun
day of Monday and again Wednesday.
South See blander whd, whan
aaked to distinguish hetman, hit
understanding of good and svlL
■aid: "Evil- la if my neighbor
■teals my cattle or my wife: good
is when I steal my neighbor's
cattle or wife." We all (end to
load the scales of righteousness
in our own favor.
Noons is good
If ever any man was evs* truly
rd, it was Jesus. Yet area
■aid, "Why do you call ma
good? No on* la good but Goa
alone* (Luka 18:19 RBV) la
Romans 3:10-19 (RSV) Pa 3
fredy quotes the PS*hnJ*fc"Nona
B^ewms j* si. is rJrhtcou*. no, not one•. no
Dm««wi one stakTfo» GotLAUhavi
whaMi a* V «ood man"? 14:1 - 2; 53:1, 2.) We must there.
It ab dSends wiat conclude that the New Testa*
.. J y 0 « sffiwdT sis jaaa* «°°*
ment For some people, a "good r A v
man* is synonymous with a
« mf\ arfale la H® WAS CttiUß til At flO WAS
mYn °of the w «ood" in the sight of God. Yelp
community, ul«■**» ■**«
hat a fine poal-f 0 .wrong wife God'S
Hon ie active inJ UBtlce * K Job were really "good,*
civic matters 1118111111 suffering would be quit*
mu ik mu
ZiCMo&for June 2,10 M
and lead*
Sites Show m*. Lord
ni one b th ri^B one of Job’s ledeemlog
To* others. Qualities i» his honesty. He be*
however, thi s hews he \ a righteous and he tell*
-goodness" may be more specif!-£od so to no toML
cally defined: he does not smoke, ®»oy of us wouldfeel Mh*
or drink, or curse, or tell off- ? e J P res *ot to God a fa*
color stories. Furthermore, he is ® ad ® o* *nSfamPmStnl
and worthy propels. 8
Whose standards? wrong. “Lord, show man#
To still others, the-goodman" ® a y*» don * Bee where Fv*
is the man who is free of racial lau * a ’. T • ....
prejudice, interested in social up- h* £ ob
lift, and deeply concerned with all ? iere Hi 0 ? 1 * S°°d n^ s *
issues of justice and equity. . would have imagined. He ii
There are others for whom the J*® ** «g».?««“«.
word -good” has an unpleasant to d Jfsus that he fully observed
connotation. They think of some- *h the commandments. What
one who is -goody-good,” too more would God require of him
swefet, too: nice to be true. The fo ? ete «? al 1*? isur
goodness of such men is either P ris “ him, mdxcating that ther*
painfully naive or deceptively 15 sdd °ue thinglacking. r
artificial For all of us, there is, at the
Thus, it afi depends upon , least » still on*
what you mean by -good,” how uaag*
you set file standards by which (i . iml Mtlln „ c . W rWi*Jfcy S..Dbi.f.i»
goodness will be measured. Men «t Chmh«n Education, N*h*n*l Council >of th*
have a habit of writing the stan- church** of chmt in ft* u. s. a. RduM fcy
dards according to their own c.™™"'* fm.s.rv.c.,) t
private desires and capabiliti.es. I I
do hot smoke, .30 for-me, "good- >’
ness” means abstaining from j. „ ,—, ,
tobacco. Thus,, lam "good” and A trend The tnlirih, Or
Your Choice Sonrfoy
is a man with a small appetite,
so temperate eating is an es- ,
sential for "goodness’’ to him and
a mark of condemnation against
me.
We are not too unlike the
TRY A CLASSIFIED AD!
To Mow Weeds
Every property owner through
out the county should be respon
sible to control the weeds on hxs
land; many of the weeds and
wild grasses are now maturing
with a seed-head at which time
they should be cut to prevent
further contamination Local
government bodies and township
officials are urged to enforce the
weed control regulations in or
der to improve the community.
To Clip Pastures
Livestock producers who are
planning to get the most out of
laeir permanent pastures this
season should plan to clip them
several times during the year.
The first mowing is now due
since many of the grasses and
most weeds are shooting seed
heads.. The mowed grass and
weeds will dry and most of it
will be by-the ani-
* incomprehensible.
NOW IS
THE TIME...
By Max Smith
Lancaster County Agent
mals; also, weed growth will be
controlled and the general ap
pearance of the field improved.
Excess growth of pasture grass
es may be made into hay or sil
age for winter feeding.
To Plant Temporary
Forage Crops
Extra forage crops such as
soybeans, sudan grass, or the
sudan-sorghum hybrids do best
when planted during late May
or early June following the nor
mal time to plant corn These
warm-weather crops grow rap
idly and will make most any
type of forage for the herd; they
may be grazed, green-chopped,
made into hay or into silage.
When seeding it is important to
be careful and not place the
■seeds and the fertilizer m [direct
contact with eafh'other. Separ
ate fertilizer application' prior
to planting is suggested, -