26—Lancaster Farm Inn. Saturday. May 18.1&68
Consumer Impact On Food, Agriculture
ED NOTE: Thin article was supply? I want my food canned,
presented at the twenty-fourth frozen, pickled, bottled, precook-
Agrlcultural Clinic tor Indiana ed and packaged so I can get
Bankers at Purdue University, dinner In 20 minutes.
Moreover, I want it to make
me look like a good cook.
Even my ingredients—even my
flour, I want In a two-pound bag.
Voice ol the Cenmmer »' 5 tiTIfSHS.?*' 1 '
Inm sure there is no one who j, . r Hnn'i urnni^rioup
... But mostly I don t want flour
, - 1 want idiot biscuits (that’s the
wnnia kind where the dou B h is already
i llJlov tn ~T m ‘ Xed and ln « tub «- 80 idlot
nm! ohnl/n«. Can make IhWTI mlS
fhZhUinthl«mnnn.fr 1 U ke) - But V Oll had better not let
thoughts in inis manner. But ii *u n i IMII iutMU t « an
t *r*7*\A ap me think that you think I am an
I could, out or my own ooserva* jjj.i !«■♦*•»! m «
idiot. Instead you must make me
tions and experience, put some r T
...ode. i„ Jr j think lam creative when I open
words m the mouth of an ad- , h naf , ka „. t
mittedly fictitious homemaker, + . t
she would sound about as fol- And . wh . en yo V, ““ me tbat
lows- " uu,,u brownie mix, you d better put in
0 a 5, „ T . , . a foil pan to bake them in. be
n 1 rvf t i er 1 Vant 3 food cause we didn’t get any cooking
supply that knows no season. pans for weddin | prese „ t s.
Strawberries in January? Sure. y es . lam the most spoiled and
by Hcrrcll DcGraff, Pres..
American Meat Institute
PART II
I don’t know that Nature in- most demanding food purchaser
tended a nen to lay eggs only in who ever breathed the atmos
the spring, and only for repro- sphere of this old globe. And you
ducing the species. I want fresh who produce food, who process
eggs 365 days of the year. it, and merchandise it, have
I don’t know that Nature in- made me this way.
tended a cow to give milk only You have made me this way
to start her calf. I don’t know by courting my favor, by seduc
anything about Nature. For all mg me with your blandishments,
I know, food originates in the by knocking yourself out with
supermarket. your competition for my dollar.
I want food that knows no geo- Nor am I going to change—be
graphy I want Texas grapefruit, cause I don’t have to! You still
Central American bananas. Cal- w'ant my business Maybe I need
ifornia lettuce, Mexican toma- you as much as you need me.
toes, and Michigan apples—and But I have more alternatives
all at the same time. And all than you have,
available in whatever store I I don’t have to buy eggs—may
shop in any far corner of the he we will have cereal for break
country. fast. I don’t have to take pota-
I want food that requires no toes —maybe we will have rice I
work. I am a working woman, don’t even have to buy meat—
you know. If 1 don’t have an out- maybe we will have pizza.
side job, I have kids and other Moreover, I really don’t have
responsibilities Why should I to spend so much on food. May
struggle with an ingredient food be we’ll eat more simply for a
while and save money for a night
on the town.
One food competes with other
foods—but ail food competes with
an endless array of non-food
claims on ail consumers' money.
So I dop't worry as a consumer
that I will have to change my
demanding ways.
Take those processors. They
had better give me taste, color,
texture, enticing new products,
more convenient new packages
—and whatever else will attract
my interest. They are the ones
who have to find out what I
want! How do I know what I
want until I see it?
And then there is the retailer.
His only job is to please me. He
has a lot of shelf space. He makes
a living by piling on those shelves
the things I will buy and take
home. He has to attract me into
his store in competition with
plenty of other stores not much
different than his. If I don’t go
into his store he can't sell me.
And if I don't go back, he has had
it also—because he cannot live
on selling me just once.
So what does he do? He writes
specifications which his suppli-
COMING JUNE 1
Lancaster Farming Special
DAIRY ISSUE
• SPECIAL DAIRY S
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FIATURINC
LOCAL COW FAMILIES
To Get Your Favorite Cow Family In The Local News.
HELP US
HELP YOU
CELEBRATE!
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era have'to observe and“WV knowledge,.of • my.
to tell to him. Hlt specifications buying haUita hive taught him I
call for products that hta experl- (Continued on Page 27)
P. L. ROHRER & BRO., INC.
Smoketown
OPPORTUNITY FOR YOU
SEND US SUCH INFORMATION AS:
THE FOUNDATION COW:
Reg. Name; Classification;
Production Records, Etc.
HER DAUGHTERS & GRANDDAUGHTERS:
Include Records, Names and
a few Comments and General
Family Tree.
ALSO INCLUDE:
MAIL TO THE EDITOR BY MAY 20 -
jT
GMordane
SOIL INSECTICIDE
for com...
Yes!
Control* armyworma, com rootworm*,
teed corn beetle*, cutworm* «nd many
other corn soil Insect pest*. It'* top* to
effectiveness and economy.
AND AN
Your Name, Farm Name or
Prefix, Address, & Location.
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Ph. Lane. 397-3539