10
—Lancaster Farming, Saturday. May 18,1968
Beef Industry Makes Points With U.S. Dads
CHICAGO—The "Head of the ed States are being reminded of
House” may not look with too that fact by the American Na
much favor on the salesman who tional Cowßelles and the Beef
convinced his wife he’d Idok Industry Council of the National
great in a "Nehru jacket" ... or Live Stock and Meat Board,
the one who sold her that handy- Previous "Beef for Father's
dandy gadget for his workshop Day" campaigns have set the
which immediately blew out all precedent. This year, new mer
the fuses . . . chandising - publicity - promo-
But the odds are. come June tion materials have been devel
-16. he’ll develop a healthy re- °P ed t 0 bdld and ex P and on that
spect for the industry which Precedent
turned his family’s attention to Last year 20,000 kits of display
tenderness for Father’s Day .. . items, heralding beef for Fa
because ‘Tenderness is Beef ther’s Day. were used by retail
For Father’s Day.” food stores in all parts of the
Families throughout the Unit- country as the result of national
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flnd local promotion activities.
And, of course, there was in
tensive press coverage of the
idea—on food pages and in news
columns. A wide variety of ac
tivities were sponsored by local
Cowßelle groups to call atten
tion to "Beef for Father’s Day.”
And the beat goes on!
The response gets more en
thusiastic every year, according
to the Cowßelles’ "Beef for Fa
ther’s Day” co-chairmen: Mrs.
Pete Hill of Powderville, Mon
tana and Mrs. Jack Copeland of
Clovis, N. M. Also, Donald E.
Walker, Secretary of the Beef
Industry Council, reports that
early and strong demand for
promotional and publicity mate
rial indicates that this year’s
campaign is off and running at
a very fast pace.
"Tenderness is . . . Beef for
Father's Day” promotion ma
terials include full-color display
posters, case strips, table tents
and other advertising, merchan
dising and promotion aids for
the meat trade. In addition, food
page features and pictures—in
cluding color —along with radio
and television features, are
reaching the nation’s communi
cations outlets in ample tame to
spotlight beef for Father’s Day.
‘‘Man is not so wedded to his
own interest but that he can
make the common good the
mark of his aim.” John Wise.
SWEIGART
FIRESTONE
329 W. High St., Manheim, Pa.
Phone 665-2258
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Ik
Experimental Spring
Turkey Season A Success
Initial field ‘ reports indicate with the state's first spring gob*
that Pennsylvania's experiment- bier season, while others found
al spring gobbler season was a that they had time for several
big success, according to the hours of early-morning 'uinting
Penna. Game Commission. before reporting for work.
Both the turnout of hunters Nearly every hunter contact*
throughout the state May 6-11 e( j was quite enthusiastic about
and the harvest of gobblers were the season, and word of hunter
greater than anticipated. Also success spread rapidly. Hunting
surprising was the size of birds pressure increased on the final
taken many exceeded twenty day of the season and field of
pounds. • ficers believe that hunter inter-
Game Commission officials est and participation will m
were pleased that-a rather high crease if future spring gobbler
percentage of old ’gobblers was seasons are scheduled,
taken. These birds are extreme- Game Commission officials
ly wary, relatively unresponsive W ere especially pleased with
to calling and infrequently har- hunter conduct. Outdoorsmen
vested in the-fall. After the mat- had been warned that wide
mg season they are more-or-less spread disregard for the special
“excess baggage” in the total icgulations in effect would spoil
turkey population. • chances for continuation of the
A number of hunters had season in the future, and sports
scheduled vacations to coincide men responded accordingly.
Harold H. Good
Terre Hill
Elizabethtown