Survey Studies Consumer
Attitudes Toward Meat
What motivates the American
homemaker to buy certain meat
pioducts more frequently than
othei s’
The livestock and meat indus
tiy, in search of such informa
tion, is finding some answer
and problems in a just-re
leased preliminary report on
homemakers’ opinions about
selected meats. The report cov
ers only the first-quarter inter
viewing of a year-long nation
wide study on the subject It
was financed jointly by the l?S
Department of Agriculture and
the National Live Stock and
Meat Board, with the data tabu
lated by National Analysts, Inc,
of Philadelphia.
Noting that homemakers in- cured pork; and 10%, lamb
terviewed in the study showed The survey investigates some
“ . a woeful lack of knowledge possible explanations underly
about some meat products,” Da- ing consumer preferences and
vid H. Stroud, Acting General usage patterns In this connec-
Manager of the Meat Board, tion, respondents were mter
said the report will be helpful viewed in relation to 14 care
to the industry “in satisfying fully-selected meat “attributes”,
the modern-day homemaker’s stated both positively and nega
needs both in regard to pro-- tively.
duct and product information.” According to the response of
He said the prevalence of mis- homemakers interviewed in the
conceptions about meat es- first quarter of 1967, quality,
pecially pork is not the fault flavor, little waste and health
of the homemaker. fulness are quite important in
“Somewhere along the line deciding which meats to pur
we’ve been missing the boat chase. Items relating to these
along with professional people concepts were selected by
in the fields_o£jnedicine, fdacm
tion and home economics in a s~bemg especially important
reaching the typical consumer Vl^ ien considering meat pur
with accurate, up-to-date infer- c * iases
mation on meat,” he said “It (Continued on Page 16)
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behooves all of us, in fairness to
the consumer, to intensify our
efforts in this direction, as well
as implementing, at a greater
pace, additional pioduct im
provement and development ”
To no one’s great surprise,
the study indicated consumer
preference for beef over several
other red meats and chicken
Beef was named by 97 per
cent of all homemakers inter
viewed as the meat most fre
quently served . more often
than once a month The percent
age of homemakers serving
other meats at a fiequency of
more than once a month were
83%, bacon, 83%, chicken, 61%,
fresh pork, 37%, smoked or
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FFA AREA MILK PRODUCTS JUDG- for Ist; David Hartmg, Ephrata, 3rd. The
ING WINNERS, (left to right) Clark contest was held last week at Penn Dairies
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lanco and Galen Hackman, Ephrata, tied sented. L. F. Photo
PLANTS NEED WATER
Provide moisture for young
plants to grow. Plants establish
ed in the spring should be given
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nia State University Thorough
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Ph. Lane. 397-3539
Lancaster Farming. Saturday, April 27.1988—13
SECOND SECTION
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R. D. 2, Peach Bottom
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• Intercourse, Pa. Elizabethtown
ROHRER’S MILL
R. D. 1, Ronks
DUTCHMAN FEED
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R. D. 1, Stevens
MILLERSVILLE
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MillersviUe
HEISEY
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Lawn Ph: 653-571 S