Survey Studies Consumer Attitudes Toward Meat What motivates the American homemaker to buy certain meat pioducts more frequently than othei s’ The livestock and meat indus tiy, in search of such informa tion, is finding some answer and problems in a just-re leased preliminary report on homemakers’ opinions about selected meats. The report cov ers only the first-quarter inter viewing of a year-long nation wide study on the subject It was financed jointly by the l?S Department of Agriculture and the National Live Stock and Meat Board, with the data tabu lated by National Analysts, Inc, of Philadelphia. Noting that homemakers in- cured pork; and 10%, lamb terviewed in the study showed The survey investigates some “ . a woeful lack of knowledge possible explanations underly about some meat products,” Da- ing consumer preferences and vid H. Stroud, Acting General usage patterns In this connec- Manager of the Meat Board, tion, respondents were mter said the report will be helpful viewed in relation to 14 care to the industry “in satisfying fully-selected meat “attributes”, the modern-day homemaker’s stated both positively and nega needs both in regard to pro-- tively. duct and product information.” According to the response of He said the prevalence of mis- homemakers interviewed in the conceptions about meat es- first quarter of 1967, quality, pecially pork is not the fault flavor, little waste and health of the homemaker. fulness are quite important in “Somewhere along the line deciding which meats to pur we’ve been missing the boat chase. Items relating to these along with professional people concepts were selected by in the fields_o£jnedicine, fdacm tion and home economics in a s~bemg especially important reaching the typical consumer Vl^ ien considering meat pur with accurate, up-to-date infer- c * iases mation on meat,” he said “It (Continued on Page 16) Don't plant for the BIRDS! ORTHO Crows, blackbirds, pheasants any bird that steals seed won’t come back a second time for seed treated with ORTHO Bird Repellent. They spit it out and fly away. It’s easy to get this kind of protection for your seed. 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