—Lancaster Farming, Saturday,-April 6,1968
10
Enthusiastic Response Is Given
To Beef Spring-Liner Campaign
Beet is one of the big guns in
the annual spring offensive
against bulging waist-lines and
spreading hip-lines.
To help motivate the nation’s
trim-thinkers toward beef, the
Beef Industry Council of the Na
tional Live Stock and Meat
Board has launched an intensive
seasonal promotion: ‘’Spring
Slim Liners . . . With BEEF.”
The nation’s meat retailers ap
parently have seen the psycho
logical appeal of such a spring
time campaign, says Donald E.
Walker, secretary of the Beef
Industry Council. Indications are
that orders from retailers for in
store display materials will
equal the record-breaking dis-
Penna. Jersey
Convention
Held In County
The Pennsylvania Jersey Club
annual convention was held on
March 29-30 at the Willow Val
ley Motel, Lancaster. Commit
tee meetings were held on Fri
day evening. The topic of para
mount importance discussed was
the question of where to host
the 1970 American Jersey Cat
tle Club Convention and Nation
al Sale in Pennsylvania. Lan
caster, Gettysburg and Hershey
were suggested. Hershey was
quickly rejected on the basis of
its attitude toward the District
4-H Dairy Shows.
One hundred attended the gen
eral meeting that commenced on
Saturday at 10*30 am. Prior to
this there was a tour of South
ern Lancaster County Jersey
farms * Speakers at the banquet
meeting were Dr. Guy Crews
of the National All-Jersey or
gamzation and Mr. Charles Frey
of Turkey Hill Dairies. Their
topic was “Blueprint for Sur
vival”.
Outstanding youth awards
were presented as follows; Bn
an Harris of Bradford Co. re
ceived the 4-H award and Thom
as Colpetzer, Huntington Co,
the FFA award Service awards
for outstanding work over many
years were presented to the fol
lowing members Carlton Cur
tiss, Howard McCauley, Clyde
Vosburg, Hugh Rhine, Roy Rob
inson and Mrs. Jacob Brunges
Production aw ards were pre
sented by President John C
Hoye to the following
High 1967 DHIR Herd—Sam
and Tom Williams, Middletown,
Pa , 73 cows —10.740 M 513 F;
High cow DHIR in milk to
Robert Eich, Columbia Cross
Roads, 10 years, 16.940 M -687 F
High cow DHIR in fat to Rich
ard Moose, New Wilmington, 3
years, 14.730 M -840 F.
High herd in DHIA to Carl
Walker. 36 cows, 11.140 M -583 F
DHIA High cow Fat to Charles
Porter, 16.694 M -901 F.
High classified herd to George
T. Pock, Wnghtsville, 33 Cows
- 89 3.
The 1969 State Convention will
be held at State College.
farms owned and
operated by Wm Aaron, Robert
Ulrich, Wm. Arrowsmith and
Edison Osborne.
Life seems to be a lot like
plaving a horn you must put
a lot in at one end, to get some
thing out of the other end
t'v»sf T
tribution of last year’s Beef for
Father's Day campaign. In
fact, a second printing has been
required to satisfy the demand
for in-store advertising materi
als.
Cooked beef dishes featured
on the full-color in-store display
materials, in connection with
the "Slim-Liners” promotion
are corned beef, beef burgers,
sirloin steak, round steak, roll
ed rump roast and rib eye roast.
The materials include display
posters and case strips. In ad
dition. the Beef Industry Coun
cil provides retailers with “Slim-
Liners” advertising aids.
The Spring Slim-Liners .pro
motion will continue through
May with the summer season
promotion, "BEEF Season It
With Summer,” being kicked off
in June and running through
August.
Naturally plans for the annu
al Beef for Father’s Day promo
tion, in collaboration with the
American National Cow-Belles,
are already very much in the
works.
Need . . -
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India's Groin Output
Needs And Potentials
Evaluated By USDA
A report detailing the possibili
ties for increasing foodgrain
output in India approximately
15 percent by 1970-71 was pub
lished recently by the U.S. De
partment of Agriculture.
The report by USDA’s Eco
nomic Research Service, in co
operation with the U.S. Agency
for International Development,
reviews India’s agricultural pol
icies, programs, and production.
The report also describes recent
technological assistance to In
dia’s agricultural development
and estimates inputs needed to
increase food-grain output bv 5
percent a year between 1967-68
and 1970-71.
The crop year 1967-68 (har
vests in the last half of 1967 and
first half of 1968) was chosen
as the take-off base for project
ing a desirable and attainable
rate of growth because the se
vere drought of 1965-67 tended
to mask recent improvements in
Indian agriculture. During this
period of drought the combined
reduction in output was greater
than for any 2 consecutive years
since 1900.
Program emphasis by India’s
central and state governments
and U.S, AID policies have re
flected recent advances in farm
technology adaptable to India in
helping to increase output. Re
search on India’s major food
grains—rice, wheat, grain sor
ghum, pearl millet, and com
promises increases In yields
similar to those attained for hy
brid corn in the United States,
the report says.
These developments, coupled
with the estimated greater use
of agricultural inputs, indicate
India will be able to meet the
target of a 5 percent annual in
crease in foodgrain output.
Half the increase will be need-
0
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Recently completed records by 2
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272 eggs per bird
3.87 feed conversion
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Cage Operation -
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3.77 feed conversion
352 days*
"Records started at 20 wks. of age
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