111- -Lancaster Farming, Saturday. March 9.1968
4-Point
(Continued from Page 13)
Htesently. the processing of
flllc-a milk and the production of
imitation milk in dairy plants is
not i legal operation in every
state: nor is it legal in inter
state commerce. Such a sltua
that however, is. only a matter
of ti ne.
D. irymen should draw upon
experiences of the past. . . when
efforts to legislate consumer dc
mard and to obtain some meas
ure of protection for butter in
the tace of the onrush of oleo
inaigarine were both unsuccess
ful »nd ineffective Dependence
on protective legislation can be
expected to be less effective as
a means of meeting the chal
lenge of filled milk and imita
tion milk in the immediate fu
ture than was the case with ol
eomargatine
Piobahly no other develop
meat in recent history has
hi ought such a positive and im
mediate leaction in the dany in
dustry as the threats posed by
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filled milk and imitation milk to
the economic life of the dairy In
duslry at the producer level.
It Is the producer who is go
ing to have to find the solution
to the problems posed by thi«
threat to the market for fluid
milk and fluid dairy products,
for it is he and not the processor
or the distributor or the retailers
who will suffer losses ns the
products' continue to encroacli
on the market for fluid milk and
fluid dairy products.
We would like to set forth fom
points which wc believe offer a
substantial measure of oppor
tunity for the industry to meet
successfully the challenge of
filled and imitation milk and flu
id dairy products.
I Double standardization. A 1
teration for fluid consumption of
normal milk from its naturally
produced composition is now an
accepted practice in most mar
kets This standardization gen
eraliy results in a reduction in
the fat content of milk sold in
Ph. 6534121
fluid form. Carefully conducted
consumer preference studies in
dicate that, as the fat solids of
normal milk are reduced below
those normally produced liy any
breed of dairy cattle, tnc nonfat
nutrients (SNF) need to be in
creased above the level normal
ly produced by any dairy cattle
breed.
If consumption of milk Is to
be maintained or increased, op
timum consumer preference lev
els of milk composition must be
met. Therefore, permissive reg
ulations for the downward stand
ardization of the fat content of
milk marketed in fluid form for
human consumption should be
balanced by similar permissibil
ity for the upward standardi/a
tion of the nonfat nutrients of
the fluid product with milk prod
ucts wnich have met the same
sanitary standards.
11, Restructure the pricing of
milk and revise the use classifi
cation of milk. In the future,
producer pricing formulas
should be based on payment for
all nutrients in the milk, includ
ing both fat solids and nonfat
solids E\cept for the wcll-estab
lished fat deferential, effort
should be made to avoid pricing
on the basis of single nutritive
components of milk, such as pro
tein. since thev are not separa
ble in noi mal dairy plant opera
tions A satisfactory and realistic
relationship tor the pricing of
fat solids and nonfat nutrients
may \ary between areas, mar
kets, and market-wide utihza
tion It is only leasonable and
logical. however, that the pio
ducer be paid for the total nu
trients he delueis to the proces
soi lathei than a portion of his
pioduct It will be necessary to
move carefully and cautiously
into such a progiam
Every effort should be made
to avoid weaknesses associated
with payments on a direct ratio
basis for any or all constituents,
particularly in milk for fluid con
sumption Basic quantities of
such constituents in Class I milk
(fluid consumption) command a
price in the market-place great
er than the market value of the
constituents and this valua
tion should be reflected in the
basic price that is paid to pro
ducers
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FB-B Grain Drill
Landis Bros. Inc.
Lancaster 393-3906
111. Give strong financial sup
port to advertising, promotion,
and educational programs for
milk and dairy products. It goes
without snying that extensive ad
vertising nnd promotion of milk
and dairy products arc a “must"
in the highly competitive Ameri
can market. Therefore, there
should be little need to urge
dairymen to support the present
bffort of the American Dairy As
sociation to raise its budget to
a $55 million level. Nothfng less
can be considered adequate for
tl ’ dairy industry Ur maintain
its competitive position from a
promotional point of view and to
provide the necessary financial
support to keep real milk and
dairy products in the forefront
of consumer thinking
IV. Disiillow the use of the
word "milk” in the labeling of
filled er imitation dairy prod
ucts. There are those who feel
that the word "imitation” or
“filled" with the word "milk"
tends to tell the consumer that
the product is not the “real Mc-
Coy." We feel quite the opposite
since the American consumer
often has come to accept the
word “imitation" as being as
good or bettei than the real
product
We feel quite strongly that the
labeling of any imitation or filled
product with the word “milk,”
and thereby dignifying it with
the wholesome image of milk,
is definitely an encroachment on
the real product and should not
be permitted If it did not ha\e
consumer appeal or sales value,
we aie confident that it would
not be used by the puiveyors of
imitation or filled milk For this
reason, we strongly urge that
efforts be put forth to deny the
right to use the word “milk” on
any product which is not com
pletely and entirely milk Sim
ilarly, other words common to
dairy products should not be per
mitted on filled or imitation
products
With strong conviction, w'e be
lieve that there is no single an
swer to the present challenge
which the dairy industry faces
Advertising and promotion alone
will not do the job Pricing alone
is not the answer Legislation
alone will not be effective On
the contrary, we believe that
John Deere '
M. S. Yeorsley & Sons
West Chester 609-2990
Wenger Implement Co. Shotzberger's
Back 2844467 Elm 663-2141
the answer lies in the multiple
actions which we have suggest
ed, all or which must be coordin
ated and synchronized into a
massive effort on all fronts.
Once again the crisis which
wc face emphasizes the need
within the industry for a well
directed, coordinated, organized
effort on behalf of the dairy
farmers... a thrust on many
fronts powered singularly by the
full resources of the dairy farm
ers of our country.
"Even if the effectiveness of
these neo-mercantilist infringe
ments upon the international
movement of people and capital
was assured, the loss of freedom
would be too high a price to pay
for the preservation of the sys
tem of fi.\ed exchange rates and
a dollar price for gold that is
pegged at an artificially 1 o w
level ’’-—The Washington Post
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